These are a few slides that I developed over the summer of 2009 that map out the way we have and (potentially) will engage as human beings, with one another and with brands, concepts, issues and politicians, online. These thoughts have been made possible by inspiration from my work at New Media Strategies and JESS3, thanks to my discussion on these topics at Transparency Camp in DC (Feb / Mar '09), through my personal journey from online IP enforcer at Arent Fox, to my own digital presence as /LeslieBradshaw and via many conversations and campaigns with co-workers, chief among them, Bill Beutler.

1. From Anonymity to Translucency: From Where We’ve Been to Where We’re Going – How We Have and Will Engage Online Leslie Bradshaw // @LeslieBradshaw Director of Engagement // New Media Strategies August 14, 2009 Contact Info T - FB - LI: /LeslieBradshaw B: www.lesliebradshaw.com E: leslieb@alumni.uchicago.edu

2. Chronology and Terminology ? anonymity transparency authenticity intimacy Facebook overtakes MySpace in unique monthly visitors Twitter is #3 most-visited social network 2010 1996 1999 2001 2004 2005 2006 2008 2009 184 million blogs counted worldwide Blogging rises in popularity Wikipedia is most popular reference site online First online bookmark launched: iList YouTube expands rapidly, acquired by Google The first hosted blog tools launched Social Bookmarking takes off Developed by: @LeslieBradshaw

3. Anonymity Anonymity // 1595–1605 < L anōnymus < Gk annymos, equiv. to an- an- 1 + -ōnym(a) (var. of ónyma) -onym (earlier (a)n- with vowel lengthening; cf. anopheles ) + -os adj. suffix; see -ous Think chat rooms, hater comments and CEO of Whole Foods Developed by: @LeslieBradshaw

4. Transparency Transparency // 1375–1425 late ME < ML trānspārent- (s. of trānspārēns) showing through (prp. of trānspārēre), equiv. to L trāns- trans- + pārent-(s. of pārēns), prp. of pārēre to appear; see apparent This has become du jour, but is it always realistic? Should it be? #RightOn Developed by: @LeslieBradshaw

6. multi-email (e.g., work / university)

7. self-identification

8. friend / collegial / familial networksDeveloped by: @LeslieBradshaw

9. Intimacy Intimacy // 1530–1540 < LL intimātus, ptp. of intimāre to impress (upon), make known, equiv. to intim(us) inmost (see intima ) + -ātus -ate 1 In-to-me-see; evokes closeness, vulnerability, feeling, minutiae, being there Developed by: @LeslieBradshaw

10. Q: The Future? A: Translucency Translucency // 1590–1600 < L trānslūcent- (s. of trānslūcēns), prp. of trānslūcereto shine through. See trans-, lucent 2010 and beyond: Respect for privacy combined with honesty; response to feeling of “TMI” Developed by: @LeslieBradshaw