1. NOTIVO
Track things that matters

2. FOMO
Search Bookmark Refresh

3. CHECK STUFF REPEATEDLY
33% - MIT, Yahoo! Research
of all the Internet searches are repeated

4. NOTIVO
Follow information that matters - with one click
We let you know when things happen
"Apple iPhone 6 Gold 64GB”
goes on sale on Amazon
Coldplay is playing a show
- in Seoul, South Korea

5. DEMO
Enhanced web browsing with Notivo
http://goo.gl/Yfm21k

7. MARKET RESEARCH
• Since May 2014
•330,000 notifications are pushed
•80% of those notifications are monetizable
•66% Click-through Rate

8. COMPETITIVE EDGE

9. TEAM + ADVISOR
2 experienced engineers
worked together for 4 years!
Eugene Lee
CEO, Socialtext
Prev VP of marketing,
Cisco and Adobe

10. WE ARE RAISING!
• $ 500K seed for:
• UI designer
• Consistent UI across all the solutions we’re providing
• Business Development
• Expand its data acquisition

11. NOTIVO
Track things that matters
sebastian@notivo.com

12. NOTIVO
• One click tracking setup
• Notifications when things happen
• Business can access tracking data
• Understand consumer desires
• Notification to recapture customers

13. BUSINESS MODEL
• First revenue focus: Cross Selling / Affiliate marketing
• Online affiliate pay outs alone - $4B in USA (2013)
• Future revenue streams
• Business intelligence / Data analysis as a service (B2B)

14. VALUE PROPOSITION
User
• Save time, effort and money
Business
• Understand why products aren’t selling
• Second chance to recapture customers
• Attract more traffic to businesses

15. COMPETITIVE EDGE
• Notivo suggests related events in the context of online shopping
VS
One click

16. GO TO MARKET
• High-demand & Low-competition
30000
• Growth Hacking (Jul - Sep)
22500
• User engagement: 5x
15000
• Organic traffic growth: 100x
7500
• $0 spent on paid acquisition 0
Event subscription
Signups
Jun Jul Aug Sep

17. COMPETITIVE ENVIRONMENT
• Initial market
• Price tracking apps (Nifti, Pricify, CamelCamelCamel)
• Product release trackers (Shop It To Me, Amazon First To Know)
• Long term
• Context-aware information services (Google Now)
• Web service automation tools (IFTTT)

18. COMPETITIVE EDGE
• Price trackers only benefits consumers
• Amazon killed Pricenoia recently for this reason (http://goo.gl/
ybkWqK)
• Notivo also benefits businesses with analytics and intelligence
• Understand why products aren’t selling
• Businesses have second chance to recapture consumers

19. COMPETITIVE EDGE
• Notivo is built with very flexible back-end technology
• Very easy to expand to other business areas
• Non-ecommerce events add much more utility
• Users don’t think of push notifications as marketing
Marketing Utility

20. DEVELOPMENT MILESTONES
Jan 2014 Launched “Notivo” (alpha)
with no back-end, purely A-B testing purpose
May 2014 Launched “Notivo” (MVP) - http://goo.gl/TAapI3
Market research with subscription data
Jul 2014 Launched “Steam Sale Alerts” - http://goo.gl/MjBquv
Focused on one of the most under-served verticals (online game sales)
Aug 2014 Launched Web App - https://notivo.com
Prepare browser extensions / boost SEO traffic
Oct 2014 Launch 3 browser plugins
Improve on-boarding experience dramatically by providing context based suggestions

21. EXISTING SOLUTIONS (1/2)
E-Commerce area (initial market)
Shop It To Me
Fashion brand
sale / size tracker
Nifti
Price tracker
Pricify
Price tracker for
fashion brands
CamelCamelCamel
Amazon price tracker

22. EXISTING SOLUTIONS (2/2)
E-Commerce area (initial market)
Notivo Shop It To Me Nifti Pricify Camel Camel
Camel
Ease of setup O X O O
Ease of use O X O O
Benefit to businesses O O X X X
Variety of tracking
options O O X X X
Flexibility O X O O X