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MobiShop – Marketing Plan
- 2. No more lines. When you’re done shopping, just head for the door. We’ll meet you there for a quick look at your receipt, and then you’re free to push kick your cart out of the store like a scooter because you just pulled the non-heist of the decade.
- 3. EXECUTIVE SUMMARY • MobiShop is an app that will revolutionize the way you shop at supermarkets, department stores or any other stores. • Scan product barcodes with phones, just press the 'check out' button and the total amount is automatically paid electronically • A MobiShop account is linked to your debit or credit card so you won't have to line up again. Just scan, pay with the press of a button and you are good to go!
- 5. COMPANY OVERVIEW • MobiShop transforms smartphones, tablets and wearable devices into enterprise‐grade barcode scanning tools for consumers. The app showcases the barcode scanning performance of MobiShop. • The company plans to begin operating in the Indian marketing, launching simultaneously in four metropolitan cities: Chennai, Bangalore, Mumbai and Kolkata.
- 6. MARKET OVERVIEW • The NCR Corporation is the global leader that makes self‐service kiosks, point‐of‐ sale terminals, automated teller machines, check processing systems, barcode scanners, and business consumables. • However they lack the use of a smart phone based application or payment system.
- 7. MARKET OVERVIEW • Scandit is yet another North American company which operates based as a smartphone based app. • In the Indian market, there is no such application in existence, however there is research and development going on amongst many startups.
- 9. TARGET CUSTOMERS • NO AGE LIMIT! • Middle and above class families • Retail Shop goers • The app will be launched in tie up with local stores such as More, SPAR, Reliance Fresh, Spencer’s and HyperCity, initially.
- 11. GOAL • Free and Available to ALL! • There is a charge of 2% of the total bill on each transaction. • The estimated download for the app in the first 3 months is expected to be around 100,000-200,000. • Year 1 download is estimated at 600,000.
- 12. SURVEY Self-Checkout Survey Data Percent who said "they want self- checkout options when shopping" 66 % Percent who said "they prefer self-checkout application to avoid waiting in line" 52 % Percent surveyed who said they "really like self-checkout" 44 % Percent who said "they will not use the technology" 9 %
- 13. NET INCOME • Assuming each customer shops for Rs 1000 every year • Considering 600,000 downloads and each download considered as a user: • Net Income at 2% transaction = 600000 x 1000 x 0.02 = 12,000,000 Rs annually!
- 15. PRODUCT TECHNOLOGY • Barcode technology works of off a principle called Symbology carrying encoded data. • This encoding allows the scanning device to know when a digit or character starts and when it stops, similar to a binary representation. • We recognize barcodes as an array of parallel lines alternating between white and black lines.
- 16. STRATEGY • The app is able to scan different types of barcodes as shown, which is the USP of the app.
- 17. How MobiShop works Total amount cumulated and paid through app Customer checks into the store Customer picks and scans the item using app Customer can add items via smart search Review or change items
- 18. SERVICE User scans a barcode User Authenticates Check out! The app can be downloaded with any android smartphone and can be downloaded from the Play Store. The iOS version of the app will be released in the near future on the App Store
- 19. BRAND A simple logo with a personalized tagline to develop an intimacy with the users is the brand ideology.
- 20. POINTS OF DIFFERENCE • MobiShop comes along with a weight estimation tool to prevent theft. • The average weight of each good is recorded when the product is scanned. • The customer has to weigh the purchased goods before heading out of the store which will be checked at the exit!
- 21. PRICE • Free to download and accessible by all. • 2% transaction charge for each billing • The collaborators get free advertising and increased customers
- 22. INCENTIVES • Monthly coupon codes giving 5% off for one transaction • Super Wednesdays giving discount on one particular item • Added publicity to the collaborators at free of cost • The company personnel get to use coupon codes twice a month at 15% discount!
- 23. COMMUNICATION • Available on the Play Store from the 1st August, 2017. • Posters put up in every Spar, More, Reliance Fresh, HyperCity outlet in Bangalore, Chennai, Mumbai and Kolkata along with a downloadable barcode to get the app! • Mall publicity and sponsored ads on Facebook and Instagram.
- 26. PROCESSES • The company aims to approach retail shops across the country giving them a demo of the application and its utility. • Theft prevention will be done by using an estimated weight ratio where the customers have to weigh their purchased goods before leaving. • The software estimates the weight of each good on scanning to give the total weight!
- 28. EXPANSION STRATEGY • After initial launch in the metropolitan cities, MobiShop will take over all outlets of the retail shops across the country, thereby becoming a national brand. • Outsourcing of the software can also be done for required brands, separately.