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Setting up an online shop - Boles of Boyle Casestudy

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Presentation by Bob from www.umbrella.ie at the Roscommon Business Network. See www.bolesofboyle.com

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Setting up an online shop - Boles of Boyle Casestudy

  1. 1. Boles of Boyle www.bolesofboyle.com
  2. 2. The online market Why go online? • 81 % of people in Ireland online • 1.2m use smartphone • 70% of active online population are shopping online Clothing and accessories 36% of purchasers research online first
  3. 3. Google - market research
  4. 4. Online Strategy
  5. 5. Website - must haves • cost effective to own in long-run • flexible • easy to update • respond to business needs
  6. 6. Website Requirements Content Management System - easy to update Add new products - price - description - size - sale / promotion
  7. 7. Website Requirements Add new blog posts Custom posts that correspond to - feature seasonal styles - feature brands - feature in-shop events / sales - use as a networking tool
  8. 8. Website - must haves • cost effective to own in long-run • flexible • easy to update • respond to business needs
  9. 9. Next Steps
  10. 10. Questions? http://www.bolesofboyle.com/facebook Umbrella.ie Website Development www.bolesofboyle.com

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