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Consumers use multiple screens during their day for different purposes and at different times. It’s no longer sufficient to simply have a website, a strategy for multiple screens including smart phones and tablet’s is essential. Sites that don’t cater for each platform will lose users as they move between different screens. New technologies have enabled fast moving entrants to gain a foothold in many markets before established businesses have had a chance to respond. How can businesses respond to challenge of keeping up?
This talk will look at how companies can embed mobile and tablet technologies into their digital strategies. It will cover key technologies for mobile development as well as the management challenge of keeping pace with technology driven change.