2. PROBLEM

3. SOLUTION
100% Charged

4. TRACTION
2011 - First Colorful Cables

5. TRACTION

6. MORE TRACTION
2013 - First Premium Cables

7. PRODUCT

8. 6. Distribution
1. Product & Innovation
LEAN HARDWARE
5. Branding 2. DFM & Sourcing
4. PR & Marketing 3. Test & Launch

9. MANUFACTURING

10. Hannes Reichelt
Co-Founder
Business Development
Laurens Laudowicz
Founder
Product Development
TEAM
Support Team
Advisor Mentor
Brook Wessel
Telstra
T-Mobile
Daniel
Laudowicz
Photo
Videographer
Jordan
Barnhorst
Software
Engineer
James
Lynch
Mechanical
Engineer Tim Dick
StartUp Capital
Ventures
Tobias
Kohler
Social Media
PR

11. Annual spending on Mobile Accessories in USD
Source: ABI Research
MOBILE ACCESSORY MARKET
2012 2017
$36B
US $8.5B
(23.5%)
$62B
US $10.5B
(16.9%)

12. MARKET STATE

13. MARKET SEGMENTS
Source: CES 2014

14. COMPETITION
Design
Innovation
OEM
Manufactures
Cheap
Knock Offs

15. BRANDS
Bluetooth Cases Headphones Mobile Power

16. MOBILE POWER

17. GO TO MARKET
GUERILLA STYLE!

18. MARKETING
FACEBOOK ADS CONTENT MARKETING
Lots of trial and error already. We figured out what works for us.

19. DISTRIBUTION
Online Sales Distributor Sales

20. FINANCIAL SUMMARY

21. INVESTMENT SPENDING
Seeking $2M in Funding
● Scaling Production: 100K+ units per PO
● Expand Distribution: Additional Distributors
● Calculated Ad Budget: Increase Online Sales
● Growing the Team: Sales & Engineering
= Speed to Market & Sustainable ROI

22. Founded
2007
$105M
M&A
Founded
2011
$352M
M&A
Founded
2008
$136M
IPO
Founded
2009
$3.2B
M&A
EXITS

23. ROADMAP
Batteries Car Plugs Wireless Charging Wearable Power

24. Hannes Reichelt
808.439.3403
@hannesreichelt
Laurens Laudowicz
808.351.2891
@laudowicz