The document discusses Genoplan, a company that provides genetic testing kits and services to help people understand how their genes influence traits like weight management and metabolism. Genoplan analyzes over 20 genetic markers per trait or disease, returning results within a week for $99-199, cheaper and faster than competitors. The company aims to eventually integrate whole genome sequencing, device data, and electronic medical records to provide more personalized genetic and lifestyle recommendations.

1. The
Next
Genera,on
of
Weight
Management
:
Unlock
the
Secret
Code
of
Your
Body

2. What
makes
the
difference?
Genoplan © 2014

3. Environ-­‐
ment
30%
Gene,c
70%
Genoplan © 2014

4. Health
outcome
(+/-­‐)
Environmetal
Factor:
CAN
change
Behavior
Change
Gene,c
Factor:
CANNOT
change
Epigene,cs
Genoplan © 2014

5. Obesity
BMI/
WHR
Ea,ng
Power
&
Endurance
Metabolism Behaviors
Matching
Diet
Type
Genoplan © 2014

6. WEIGHT WAIST
2.6in

7. 1.2in
13.2
lbs.

8.
4.6
lbs.

9.
Genotype
Appropriate
Diet

10.
Genotype
Inappropriate
Diet

11.
Genotype
Appropriate
Diet

12.
Genotype
Inappropriate
Diet

13.
Genoplan © 2014

14. Genoplan © 2014

15. Governments
RI
Consumers
Nutri,onists
Referral
fees
Referral
Commissions
Saliva
Money
DNA
Kits
Health
Reports
Money
Service
Analy,cs
Pa,ent
Engagement
Care
Planning
Referral
Network
Care
Cooridia,on
Connector
Genoplan © 2014
Physicians
Trainers
Die,,ans

16. Heart
rat
e/BP
Genoplan
Kit
User-­‐crea
ted
texts/
pic
Survey
data
Ac,vity
D
ata
Wearable
Devices
Web/
App
Services
DB
Data
Analysis/Mi
ning
Recommenda,on
Engine
Genome
Analysis
EMR
Medical
Service
Genoplan © 2014

17. Brian
Kang
CEO
·∙
Samsung
Biomedical
Research
Ins,tute
Genomics
Center,
Research
Scien,st
·∙
Brigham
and
Women’s
Hospital,
R.A.
·∙
Boston
University
School
of
Medicine,
Me
dical
Science
M.S.
Brandon
Won
CTO
·∙
Harvard
Medical
School,
Bioinf
orma,cs
Post
Doctoral
·∙
Broad
InsCtute,
Research
Fello
w
·∙
Samsung
Biomedical
Research
I
nsCtute
Genomics
Center,
Resea
rch
ScienCst
·∙
KAIST,
Dept
of
Bio
and
Brain
En
gineering,
Ph.D.
Dennis
Chang
Engineer
Andy
Jung
Engineer
Bob
Lee
Marke,ng
Manager
·∙
UNICEF
Mark
Hong
Designer
Amy
Jung
D
esigner
Cory
Kim
Lab
Director
·∙
E-­‐BioGeneCcs
Research
ScienCst
·∙
Microarray
Chip,
Protein
chip
Dev.
·∙
Sejong
Univ.
Biotechonlogy
M.S.

18. Plan
Ahead.
TEAM@genoplan.com

19. Right
Now
·∙
Genoplan
Fit
kit
·∙
Web/App
service
·∙
Integra,on
of
survey
data
Coming
Soon
·∙
Genoplan
for
Kids
·∙
Genoplan
Skin
kit
·∙
More
Genoplan
kits
Future
·∙
Whole
Genome
Sequencing
·∙
Integra,on
of
device
data
·∙
Integra,on
with
EMR
system
·∙
Pharmacogenomics
Genoplan © 2014

20. Other PGTS
Service Overall snapsho
t
Focused screen
ings
Price Avg. $1,000 $99~$199
Accuracy Run in triplicate
to validate
Less than 0.1%
error range
Scientific Valida
tion
Analysis of avg.
2~5gene marker
s per trait or dis
ease
Analysis of 20
gene markers p
er trait or diseas
e
Time it takes 2 ~ 8weeks 1 week
Genoplan © 2014