Mini Case Study

3. • Founded in 1974
• Apple 1 released in 1976
Steve Wozniak and Steve Jobs

10. Geographic Net Sales of Apple

14. • Supply superior ease to use.
• Seamless integration.
• Innovative industrial design.

15. • Value based Pricing Model.
• Variable Pricing for iTunes.
• Fixed Pricing.

16. • Distribution Channels
• Resellers
• Large Distributions
• Online Stores
• No Franchises

17. • “Think Different”
• “Switch”
• “Get a Mac”
• Genius

18. 12%
13%
64%
9% 2%
Macintosh
Services
iPhone
iPad
Others

21. • http://www.businessinsider.com/15-amazing-facts-about-apple-
2010-10?op=1
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://retailindustry.about.com/od/retailbestpractices/ig/Company-
MissionStatements/Apple-Inc--Mission-Statement.htm
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://www.microsoft.com/investor/reports/ar12/financial-
highlights/index.html
• http://www.marketwatch.com/investing/stock/aapl/financials
• http://www.slideshare.net/marconivr/apple-history

22. DISCLAIMER
Created by Anjani Kumar, MEC Hyd , during Marketing Intenship by
Prof. Sameer Mathur, IIM Lucknow