Apps Monetizing:How to get money from Apps@RanggaWiseno – Application Dev. Head@dheinaKu – Senior Android Developer@digita...
How Do We Got HereRise of Mobile[Source: NeoLane Infographic]
How Do We Got HereIndonesia?You have 180 million cell phones..But did you know that you have only about 18% Internet Penet...
How Do We Got HereIndonesia?Total Population: 245 Millions
How Do We Got HereConclusion- There’s a Huge Market there- Not only Global, but local market is also growing• Indonesian l...
The Business Modela Preface+ + =A Good Apps Users Monetization BusinessOne Big Question:Are you making an app or making a ...
IF you’re making a business then:- Make sure you build a great apps (Product):• An app that solves user’s needs- Make sure...
The Business ModelProduct“A market is never saturated with a good product,But it is very quickly saturated with a bad one”...
Common misconception:Developing Product is not a Line, It’s a circleGreat product not build by a single concentrated devel...
The Business ModelProduct – What Circle
Few tips suggestions:- Identify the problem first• Give product that solved user’s need• Do not reinvent the wheel- Always...
The Business ModelUser“Your Most Unhappy Customersare the greatest source of Learning”Bill Gates
What today users are:- Very Social• Easiness to share and interact with others• Highly chance to go viral = Double Edged S...
- Find your user based:• Example: Movie Holic (people who like movie)- Promote to User:• Example: Go to Movie Holic forum,...
- Social Media / Forums:- Ad Exchange:- App Store / Play Store- Email (passive)The Business ModelUser – Platform for Promo...
Few tips suggestions:- Engage User every where• Play Store / App Store• Social Media- Always Respect and Respond to user’s...
The Business ModelMonetization“In The End, all business operations can be reducedto three words: People, Product, and Prof...
The Business ModelMonetization – Tree StructureMonetizationFree PaidFreemiumAds In-app PurchaseSubscriptionApp PurchaseCon...
Few tips suggestions:- Play by number not by price• Higher price not always means Higher RevenueHigher Price could be Lowe...
The Business ModelMonetization Case Study – Freemium Content“Content is King”Bill Gates
The Business ModelMonetization – Freemium Content
The Business ModelMonetization – About Spoin- Samsung’s Payment Gateway• Serve as User’s wallet for payment in Apps• Indon...
The Business ModelMonetization Case Study – Non Native Ads“Advertising has us chasing cars and clothes.working jobs we hat...
The Business ModelMonetization – Ads - Glossary- CPM (Cost per Mile):Price per 1000 views (paid by Advertiser)- CPC (Cost ...
The Business ModelMonetization – House Ads – Business Model
• Price for Ads is good, BUT..–Very very low Fill Rate (below 15%)–Too much Advertising Spot not supported byFill Rate mea...
The Business ModelMonetization – House Ads - QuestionsDo you have channels to Advertisers?andDo you have enough User based...
The Business ModelMonetization – Ad Network – Business Model
The Business ModelMonetization – Ad Networks - Conditions
The Business ModelMonetization – Samsung Ad Solution
The Business ModelMonetization – Samsung Ad Solution
• eCPM is realtime and very fluctuative, depend on:– Apps dowload status (exp: rank on store)– Ad Network Condition:• Curr...
What is Ad Mediation?The Business ModelMonetization – Ad Mediation
The Business ModelMonetization – Ad Mediation
• Mediate Payment– All Payment (register account, etc) is still done by AdNetwork• Real Time Bidding– Fill Rate is managed...
END….. (Go To Technical Section)
Upcoming SlideShare
Loading in …5
×

Apps monetization

1,206 views

Published on

A presentation I made for Samsung Developer Workshop in Indonesia.

Sorry for disabling the download feature.
If you want the file, just send me an email at rangga.wiseno@gmail.com

Published in: Business, Technology
2 Comments
6 Likes
Statistics
Notes
No Downloads
Views
Total views
1,206
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
2
Likes
6
Embeds 0
No embeds

No notes for slide

Apps monetization

  1. 1. Apps Monetizing:How to get money from Apps@RanggaWiseno – Application Dev. Head@dheinaKu – Senior Android Developer@digital_buana
  2. 2. How Do We Got HereRise of Mobile[Source: NeoLane Infographic]
  3. 3. How Do We Got HereIndonesia?You have 180 million cell phones..But did you know that you have only about 18% Internet Penetration?Your going to have Internet Explosion!Eric Schmidt – Executive Chairman Google (2011)
  4. 4. How Do We Got HereIndonesia?Total Population: 245 Millions
  5. 5. How Do We Got HereConclusion- There’s a Huge Market there- Not only Global, but local market is also growing• Indonesian lead APAC Market on Growth- In Indonesia, the Internet Boom is not started yet• Huge penetration of Mobile Device vs Bandwidth Quality• Time to invest on Future Business
  6. 6. The Business Modela Preface+ + =A Good Apps Users Monetization BusinessOne Big Question:Are you making an app or making a business?
  7. 7. IF you’re making a business then:- Make sure you build a great apps (Product):• An app that solves user’s needs- Make sure you try to grab your user (Marketing):• An app doesn’t sell itself, at least for the startExcept: you’re Facebook, Twitter, Google, or other developerswho already gained attention from media and users- Make sure you have Monetization plan (Sales):• Except you’re a very wealthy philanthropistThe Business Modela Preface
  8. 8. The Business ModelProduct“A market is never saturated with a good product,But it is very quickly saturated with a bad one”Henry Ford
  9. 9. Common misconception:Developing Product is not a Line, It’s a circleGreat product not build by a single concentrated development,But through iterationThe Business ModelProduct
  10. 10. The Business ModelProduct – What Circle
  11. 11. Few tips suggestions:- Identify the problem first• Give product that solved user’s need• Do not reinvent the wheel- Always differentiate• What’s your Unique Selling Proposition (USP)?- Always have tracking platforms• Traffic Analytics: Google Analytics• Customer’s Feedback: Playstore Developer Console• Social Media Presence: Hootsuite, Klout, etcThe Business ModelProduct - Tips
  12. 12. The Business ModelUser“Your Most Unhappy Customersare the greatest source of Learning”Bill Gates
  13. 13. What today users are:- Very Social• Easiness to share and interact with others• Highly chance to go viral = Double Edged SwordWhat users used to be and still:- Never been wrong(at least that what’s they thought of their selves)• What’s wrong? The communication- Want to be served• Ever heard User Education?The Business ModelUser - Behavior
  14. 14. - Find your user based:• Example: Movie Holic (people who like movie)- Promote to User:• Example: Go to Movie Holic forum, start promoting your apps,How your apps is supporting their Movie addiction- Engage with User:• Always listen to User’s Feedback• Educate User (how to use apps, etc) when needed• Always follow up UserThe Business ModelUser – Promoting your Apps
  15. 15. - Social Media / Forums:- Ad Exchange:- App Store / Play Store- Email (passive)The Business ModelUser – Platform for Promotion / User Engagement
  16. 16. Few tips suggestions:- Engage User every where• Play Store / App Store• Social Media- Always Respect and Respond to user’s feedback• Always remember that you don’t know the age, sex,technology background, location when you reply from feedback(email, play store review, etc)- Always save the feedback to Development Ideas(or Bugs and Error)• Remember the product cycle before?The Business ModelUser - Tips
  17. 17. The Business ModelMonetization“In The End, all business operations can be reducedto three words: People, Product, and Profits”Lee LaCocca
  18. 18. The Business ModelMonetization – Tree StructureMonetizationFree PaidFreemiumAds In-app PurchaseSubscriptionApp PurchaseContentPremiumSubscriptionFeaturePremiumFeaturePay per Use(or Token Based)TransactionPay per ViewNativeAdvertisingNonNativeHouseAdsAdNetworkAdMediationConsumable NonConsumablePay per Upgrades
  19. 19. Few tips suggestions:- Play by number not by price• Higher price not always means Higher RevenueHigher Price could be Lower User / Transaction• 100 k User with 1$ Transaction is better than 10k User with 10$Why? More User = More Viral effect = More Growth- For Paid Apps:Always have the free version (freemium)(except you’re God-like famous for your portfolio)- For Ads:Always track your eCPM revenueThe Business ModelMonetization - Tips
  20. 20. The Business ModelMonetization Case Study – Freemium Content“Content is King”Bill Gates
  21. 21. The Business ModelMonetization – Freemium Content
  22. 22. The Business ModelMonetization – About Spoin- Samsung’s Payment Gateway• Serve as User’s wallet for payment in Apps• Indonesia only for now- Feature:• For Developer: web service API• For User: Local top up channel, Transfer,Convert Money, View Reports, Export Reports- Top up Channel:• Mandiri Multipayment• Mocash BRI• Credit Card: Visa / Master Card
  23. 23. The Business ModelMonetization Case Study – Non Native Ads“Advertising has us chasing cars and clothes.working jobs we hate, so we can buy things we don’t need.”Chuck Palahniuk
  24. 24. The Business ModelMonetization – Ads - Glossary- CPM (Cost per Mile):Price per 1000 views (paid by Advertiser)- CPC (Cost per Click):Price per Click (paid by Advertiser)- Fill Rate:Number of Displayed ads / Number of Views- CTR (Click Through Rate):Number of Clicks / Number of Views
  25. 25. The Business ModelMonetization – House Ads – Business Model
  26. 26. • Price for Ads is good, BUT..–Very very low Fill Rate (below 15%)–Too much Advertising Spot not supported byFill Rate means• Less User Experience without more moneyThe Business ModelMonetization – House Ads - Problems
  27. 27. The Business ModelMonetization – House Ads - QuestionsDo you have channels to Advertisers?andDo you have enough User basedto attract them?
  28. 28. The Business ModelMonetization – Ad Network – Business Model
  29. 29. The Business ModelMonetization – Ad Networks - Conditions
  30. 30. The Business ModelMonetization – Samsung Ad Solution
  31. 31. The Business ModelMonetization – Samsung Ad Solution
  32. 32. • eCPM is realtime and very fluctuative, depend on:– Apps dowload status (exp: rank on store)– Ad Network Condition:• Current Advertiser• Financial Condition• Development effort for each integration:– Using Ad Network A means use A SDK(too much development effort and updates to store)The Business ModelMonetization – Ad Network - Problems
  33. 33. What is Ad Mediation?The Business ModelMonetization – Ad Mediation
  34. 34. The Business ModelMonetization – Ad Mediation
  35. 35. • Mediate Payment– All Payment (register account, etc) is still done by AdNetwork• Real Time Bidding– Fill Rate is managed through backfill priority (manual),not by Real Time eCPM Comparing AlgorithmThe Business ModelMonetization – Ad Mediation NOT
  36. 36. END….. (Go To Technical Section)

×