The document provides 10 common pitfalls to avoid in business writing such as using jargon, having an unclear writing style, improper use of active and passive voice, complexity over simplicity, misuse of capitalization and apostrophes, lack of consistency in style, improper use of homophones, not thoroughly proofreading emails, and failure to follow company brand guidelines. It encourages using everyday language, visuals, white space, and active voice for clarity and conciseness as well as properly applying punctuation, capitalization, style rules, and spell checking emails. The document concludes by noting there are more writing tips but these are some frequently observed issues in the