The document explains the phases of engagement and adoption of social enterprise media, specifically in the context of Yammer users, referred to as 'yammerites'. It outlines a process from initial lurking to active participation, emphasizing the importance of building social capital and learning from others. The infographic serves as a visual representation of this evolutionary journey and encourages users to engage and share content on Yammer.

1. Created by Lena Ross
The evolution of a yammerite
A model for social enterprise media
engagement and adoption

2. Many theoretical models around
change and loss use a ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
to express transitions.
In the spirit of a typical
CHANGE CURVE,
this infographic represents the
phases of a yammerite’s
engagement and adoption.
Context
Created by Lena Ross

3. yammerite
Someone who engages
in social enterprise
media on yammer
Source: urbandictionary.com
Definition
Produced by Lena Ross

4. ACTIVITYLEVEL
TIME
Thinking
about
joining
up
You
LURK
You
LIKE
You
CRAVE
CRAVING means Yammer features on all your devices, you
check in numerous times each day, even when you’re on
holidays and you love finding relevant stuff to post.
Building social capital is addictive...
POSTING becomes more regular and you start to post to more than one group
to target your message.
If at first, there is little or no feedback – don’t be discouraged!
Take a look at other successful “posters” for clues on how they build their
social capital. What are they giving to their community? And try and try again!
You start REPLYING to
other posts and can feel
your confidence growing.
You see a post or two that you
like and it’s safe to SHARE.
Sit back, people will like the
way you share!
Oh Yammer voyeurism at its best!
You LURK, it’s safe, you watch, read, view and
upload images, and get a general feel for how
Yammerverse works.
It’s easy to move along now and LIKE a post!
Go on! Do it – LIKE, LIKE, LIKE!
You decide to JOIN.
Perhaps someone has
invited you.
Welcome to Yammer!
You
REPLY
You
SHARE
You
JOIN
Remember!
Every POST is a
learning
experience!
You
POST
Evolution A model of engagement and
adoption of social enterprise media
Created by Lena Ross

5. Where are you
on the evolution curve?
Reflection
And where would
you like to be?
Created by Lena Ross

6. The next slide shows the
infographic detail on
one page
in case you need an abridged version
to present and discuss
For you
Created by Lena Ross

7. The evolution of a YAMMERITE
Created by Lena Ross E: emelyross13@gmail.com
ACTIVITYLEVEL
In the spirit of the ubiquitous CHANGE CURVE, this infographic represents the
typical phases of a yammerite’s ENGAGEMENT and ADOPTION.
CONTEXT
yammerite
Someone who engages in social enterprise media on yammer
Source: urbandictionary.com
TIME
Thinking
about
joining up
You
LURK
You
LIKE
You
CRAVE
DEFINITION
CRAVING means Yammer features on all your devices, you check in
numerous times each day, even when you’re on holidays and you
love finding relevant stuff to post.
Building social capital is addictive...
POSTING becomes more regular and you start to post to more than one group
to target your message.
If at first, there is little or no feedback – don’t be discouraged!
Take a look at other successful “posters” for clues on how they build their
social capital. What are they giving to their community? And try and try again!
You start REPLYING to
other posts and can feel
your confidence growing.
You see a post or two that you like
and it’s safe to SHARE. Sit back,
people will like the way you share!
Oh Yammer voyeurism at its best!
You LURK, it’s safe, you watch, read, view and upload
images, and get a general feel for how Yammerverse works.
It’s easy to move along now and LIKE a post!
Go on! Do it – LIKE, LIKE, LIKE!
You decide to JOIN. Perhaps
someone has invited you.
Welcome to Yammer!
You
REPLY
You
SHARE
You
JOIN
Remember ...
Every POST is a
learning experience!
You
POST