PepsiCo's Marketing Strategy Analysis

Pepsico
Table of Contents Abstract | 2| Phase One| | I. Background| 3| II. Vision | 6| III. Mission | 6| IV. Values | 8| V. Objectives | 9| VI. Polices ,Values
&Statements | 10| VII. Social Responsibility | 13| VIII. Financial Analysis| 15| i. Liquidity Ratios | 15| ii. Activity Ratios| 16| iii. Debt Ratios |
19| iv. Profitability Ratios | 20| v. Market Ratios | 23| Phase Two| | I. General Environment (PEST Analysis)| 24| II. Porter's model (PM)| 28| III.
Strategic groups (SG)| 30| IV. Competitors profile matrix (CPM)| 32| V. External factor evaluation (EFE)| 33| Phase Three| | I.PepsiCo's ... Show more
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There are many competitors the market like Coca–Cola, Birel; they have over 185,000 employees working in 200countries. i. Snack food Market
Dominance
Many of PepsiCo's other products continued to dominate their markets in the 1990s. Sales of Frito–Lay products accounted for about 40 percent of
PepsiCo's total profits. By the mid–1990s Frito–Lay products made up more than half of the U.S. market for snack chips, and the company owned
eight of the top ten chip brands. In 1995 U.S. consumers bought the company's original potato chip brand, Lay's, at a rate of 4.5 kg (10 lb) a second.
The company's leading product, Dorito's tortilla chips, was the best–selling salty snack (packaged) food in America in the mid–1990s. Salty snack
foods include chips, pretzels, and nuts, as opposed to nonsalty snack foods such as cookies and cakes. In 1994 Frito–Lay began producing several
baked and low–fat versions of some of their snack foods–such as Baked Lays potato chips and Baked Tostitos tortilla chips–which soon dominated the
company's sales growth. ii. Recent Developments
By the mid–1990s, PepsiCo's restaurant
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Coke
Case 2.4 Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE CONTENT: This is a detailed and comprehensive case describing
the market entry of two global consumer product companies, PepsiCo and Coca–Cola Corporation into a Big Emerging Market (BEM), India. It traces
the history of the challenges encountered by these two companies in the developing country environment of India from the late 1980s to the present
time. Emphasis is placed on lessons learned by the two companies as they adjust to competing in an unfamiliar and rapidly–changing environment. Key
themes include: the effects of the changing political scene resulting in the imposition of a non–standard domestication policy on foreign direct
investors; the... Show more content on Helpwriting.net ...
The cap on the equity stake has been gradually lowered over the years, giving greater flexibility to foreign companies in terms of operation and
profitability. The ouster of Coca–Cola in 1977 was probably the most damaging effect of traditionally restrictive rules governing foreign investment that
the Indian government had. Until recently, the Indian government had a policy whereby no foreign company could own a majority equity stake
(greater than 50%) in a venture/project in the country. Coca–Cola's withdrawal from India was partly due to this reason, and partly due to the demand
by the government to share its secret formula for the concentrate. Leaving the country on a non–cordial note with the government in 1977 had negative
repercussions when Coca–Cola tried to re–enter. After being turned down on initial proposed joint venture with Godrej it finally reentered the Indian
market in the early 90's via a joint venture with Britannia Industries. This market entry was forced on Coca–Cola because its major competitor PepsiCo
had already entered the Indian market in 1986. Entering later in the market had costs associated with it – (1) spending greater time, energy and money
in building relationships with key government officials because PepsiCo had a headstart of about four years in the game; (2) spending maximum
money on advertising to woo customers away from Pepsi's substantial base in the cola market. PepsiCo had its own share of problems dealing with the

Cola and Pepsi Company
CONTENTS Chapter No. Chapter No–1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3 Objective of the Study 1.4 Methodology 1.5
Limitations Chapter No–2 PEPSI COMPANY OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR
Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No–3 DATA ANALYSIS AND INTERPRETATION 3.1
Introduction 3.2 Details of the survey conducted 71 Chapter No–4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings 4.3 Suggestions 4.4
Conclusion APPENDIX BIBLIOGRAPHY 72 75 77 79 81 85 Title Page No 2 3 7 8 9 11 12 13 23 25 38 41 44 48 49 50 51 1 1.1 INTRODUCTION 2
Today many new companies are coming in to existence and because of this the... Show more content on Helpwriting.net ...
Therefore, we should drink Pepsi that knows how to appreciate all audiences of all ages, regardless of their ages and genders. It is interesting to
here that Pepsi won the Taste test over Coke in the world wide. This is the good sign for the company to get good market share. More people voted
for Pepsi's taste than Coke's taste. Coke Company blames that all these taste tests meaningless and not the proper ones to decide the taste and the
greatness of the soft drinks. The production cost of Pepsi Company is less than Coke because Pepsi Company is using the Franchisees for the
production purpose and giving the remuneration for the production and maintaining the quality of the products by the regular checkups. In case of
Coke it has its own production units and producing the products in their own plants, this increases the production cost of the drinks of Coke, because
of this reason the profits of Coke reduced when compared to Pepsi. When we compare the commercial Ads of the two companies, Pepsi and Coke
there is a major thing that we can pick up from them, which is the representative of their products. In other words who are the representatives in both
commercial Ads? 4 The companies try to

The Marketing Strategy Of Pepsi Essay
1.0 Introduction
"History has shown us that America was built on the back of positive rivalries" (StreetAuthority, 2014). Competition increases the growth of industries
through regular innovation but they also use other tricks to get an upper hand on each other, for example: Microsoft and Apple, Ford and General
Motors, or PepsiCo (NYSE: PEP) and Coco Cola (NYSE: KO) (StreetAuthority, 2014).
We are focusing on Pepsi, which is a carbonated soft drink produced and manufactured by PepsiCo. PepsiCo Inc. was established by the merging of
Pepsi–Cola and Frito–Lay. Its World Headquarters is located at Purchase in New York. PepsiCo is an American multinational company which also
manufactures snacks, food and beverages with sales/revenue of more than 66.42 billion and having employees over 274,000 by the end of year 2013
(Forbes, PepsiCo , 2014). In 1890, Mr Caleb Bradham, a pharmacist and drugstore owner invented a new drink called Pepsi–Cola derived from two
major ingredients, Pepsin and Kola nuts. Pepsi–Cola became so popular that customer named it as "Brad's Drink" (Pepsico, n.d.).
Pepsi according to 2011, sold only 892 million cases, while coke sold 1.6 billion and diet coke sold 927 million. They had a market share of 28.7%
again behind coke with 42.4%. There was a decline due to health concerns and negative consumer perception. The sales was badly hit and diet Pepsi
fell by 7%. Pepsi is now working on alternate sugar solution to stop the free fall in low calorie drink.

Coca Cola And Coca-Col Customer Driven Marketing Strategy
I.Introduction
The reason why I choose these two companies is because both of them have extraordinary marketing strategy that we can never guess. Plus, they are
the biggest rivals in the soft drink field so they have lots of marketing campaign that relates strongly to each other. Therefore, analyzing these
companies will give us not only a clear and detail examples of marketing strategy but also an example of how they observe carefully about the other's
move.
II.Methodology
Customer–Driven Marketing Strategy contents of four objectives
– Marketing Segmentation: is the process that companies use to divide large heterogeneous markets into small markets that can be reached more
efficiently and effectively with products and services that match ... Show more content on Helpwriting.net ...
Their war over beverage market has been started since the beginning of 20th. It is not only the war of better cola taste, but also the war of marketing.
They share the same target customer: young people and also same marketing segmentation of cola include regular, low calories (Diet Coke/Pepsi
Light) and zero calories (Coca–Cola Zero/Pepsi Max). However, their marketing approach is very different from each other.
In recent years, Coke has been focusing on micromarketing (local marketing and individual marketing in details). In 2010, their "The happiness
machine" video had became viral and changing the game of marketing. It does not tell how good their cola is but it brings truly happiness for
people. That vending machine was travelled around the world and gives the college student shock, amazement, giggling via its unpredictable
products ejected, or "Share a Coke" campaign. This unique campaign has gained a lot of fame for Coke this year. It is first launched in Australia in
2011 and has since rolled out in more than 50 countries, invites fans to find their names, and the names of family members, friends... on bottles of
Coke, Diet Coke and Zero across the U.S. For teenagers, especially Millennial, personalization is not a fad, it's a way of life and Coke has caught that
need. The need of self–expression, individual storytelling and staying connected with friends. While the battle over links between soft drinks and
obesity had declined Coke eleven years in US, a two percent rise in sales in the US (the Wall Street Journal reports) has switching Coke back to its
standard

Pepsico Mission Statement
Chapter no.1
Presentation and History:
Name: PepsiCo Inc.
Logo: PepsiCo Inc. Logo
Organizations Served: Drinks, Sustenance
Geographic districts served: Around the world Base camp: U.S.
Current Chief: Indra Nooyi
Sales: $ 65.492 billion (2012)
Net Profit: $ 6.178 billion (2012)
Workers: 297,000 (2012) Key Contenders: The Coca–Cola Organization, Dr Pepper Snapple Bunch, Inc., Mondelez Global, Inc., Hansen Common
Company, National Refreshment Corp., Kraft Sustenances Inc., The Kellogg Organization, ConAgra Nourishments, Inc., NestlГ© S.A. Additionally,
others.
PepsiCo is a world pioneer in supportive snacks, sustenances, and beverages. Pepsi Cola Int. is one of the principle pop association working the world
over. As its US multinational ... Show more content on Helpwriting.net ...
Pepsi Cola is more extended than its opponent, Coca–Cola. One of the principle inspirations in transforming into the primary pop association in
Pakistan was the remarkable dissemination channel of the association's things all over all through the country. Pepsi came in Pakistan in 1967 and
started its operations with carbonated refreshments. It quickly has 8 bundling foundations working in various parts of the country. Nearby Pepsi,
Mountain Dew, those foundations produce Mirinda, 7UP in the carbonated drinks class and another extension of Sting in the carbonated drink

Micro / Macro Environment
Micro Macro A company 's marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management 's
ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment
and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers– the
company, suppliers, marketing intermediaries, customer markets, competitors and publics. The macro environment consists of BROADER FORCES
that effect the actors in the microenvironment. Micro environment 2.1 The Company Top Management– sets Company's mission, objectives, broad
strategies and policies... Show more content on Helpwriting.net ...
Both multinational corporations (MNC) spend millions of dollars to sponsor in championships. Through championships, they would be able to
advertise their products throughout the world, especially for those national or international championships such as PGA Tour, World Cup, Olympics
and Commonwealth Games. Therefore, each party would strive hard to attract contracts from the authority body of the championships. MACRO
Demographic environmentDemography is the study of human populations in terms of size, location, density, age, sex, race, occupation, and other
statistics. It is of major interest to marketers because it involves people and people make up markets. Demographic trends are constantly changing.
TCCC entered its products into China in 1927 and in 1993, TCCC entered into India 's market. These two countries have the highest population density
which makes them an ideal market to penetrate. Natural Environment These are natural resources that are needed as inputs by marketers or that are
affected by marketing activities.They have also built the world 's largest plastic bottle recycling plant. Also, they have developed cold drink equipment
that is energy saving. Coca–Cola is constantly finding ways to help our natural environment. Political environment consists of laws, pressure groups
and government agencies that limit and influence organisations and individuals in

Pepsi Marketing Plan.
UNIVERSITY OF INFORMATION TECHNOLOGY AND SCIENCES Term Paper Based on "Marketing PlanCompany Name: PEPSIDate of
Submission: 7th December 2010. Submitted By: Group–Luminous.Name I.D. Farhana Akhter0941 Al–Batul–Sabera08530160 Sharmila Rani Dus0941
Mahmuda0941 Md.Hanif Miah0941 H.M.Enayet Karim08510140 Submitted To: Ms. Rahma Akhter. Lecturer of U.I.T.S School of Business. Term
Paper ON Marketing Plan "Every Pepsi Refreshes the World" 7th December 2010. Ms. Rahma Akther. Senior lecturer University of Information
Technology and Sciences. Subject: Requesting for... Show more content on Helpwriting.net ...
We hope that this Term Paper will merit your approval. Respectfully yours, H.M.Enayet Karim. Md.Hanif Miah. Al
–Batul–Sabera. Farhana Akhter.
Sharmila Rani Dus. Mahmuda Islam. Chapter: 01 Introduction: Pepsi is the recognized soft drinks have enjoyed substantial and sustained expansion
since its inception in 1893. It has passed through various predictable stages of small business conferring to treat patients then turns into global
growth. The key point of posting nearly thousand billion dollars in annual sales, up significantly from its first year when sales were projected
employees rather than 4000000 thousand of employees around the world. The company has achieved this level of growth despite pursuing marketing
strategies which have been applied somewhat sporadically owing to startup and operational pressures. Many ideas abound within the organization as
to what should be done, by whom and by when but typical of many small businesses, little is done in an integrated, planned, or sustained fashion as
survival is the primal objective. Also hampering the introduction of a committed drive for marketing and sales activities has available of resources and
time on the part of the owners. The result is a fragmented and piece meal approach to marketing the Pepsi's product and services have sustainability to
earn shows higher

Situation Analysis
10/Oct/2012 Author: Bin Liu | ID #: U1037223|
Assignment # 2| A Completed Analysis of Marketing Plan for Pepsi New Zealand|
Executive Summary
This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its "second leader" position in the soft drink market in New
Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular, the internal analysis focuses on the power of suppliers, buyers,
new entrants, and product substitutes. The results show that the bargaining power of suppliers and buyers are not great, threat from new entrants are
negligible but significant from the substitutes. The external analysis focuses on the economic, regulatory and industrial ... Show more content on
Helpwriting.net ...
In the 8th section, the market implementation, evaluation and control will be addressed. And the final section is used to discuss the ethics, social
responsibility and sustainability issues of PepsiCo Inc.
I. Situation Analysis
PepsiCo Inc. is an American multinational corporation that manufactures, markets, and distributes grain–based snack foods, beverages, and other
products. Of all the products sold by PepsiCo Inc., Pepsi is one of the most representative and well–known brands and therefore is selected for the
analysis, (Bryson York Emily, 2012).
Internal Analysis – Power of Supplier
The primary objective for every enterprise is to maximise profit. According to the accounting equation, profit is obtained by subtracting expenses from
the revenue. Thus, the analysis of power of supplier is essential as it directly influences the level of expense that a corporation faces. To understand the
power of supplier, it is a good approach to first learning the components that manufacture the product sold, and then studying the market structure of
each component as the prices are largely influenced by market structure.
The materials used in Pepsi production are (1) cola and (2) can/bottle. Material suppliers for the soft drink industry do not hold much power as the
markets of these materials are competitive. The ingredient of cola consists primarily of carbonated water, sugar, and flavourings, (Mitchell, Alan J., ed,
1995). The price of these

Case Analysis Of Pepsi
Corporate Policy
If Pepsi can gain competitive advantage in Pakistan, then why not in the world? Presentation and History:
Name: PepsiCo Inc.
Geographic districts served: Around the world
Base camp: U.S.
Workers: 297,000 (2012)
Key Contenders: The Coca–Cola Organization, Dr Pepper Snapple Bunch, Inc., Mondelez Global, Inc., Hansen Common Company, National
Refreshment Corp., Kraft Sustenances Inc., The Kellogg Organization, ConAgra Nourishments, Inc., NestlГ© S.A. Additionally, others.
PepsiCo is a world pioneer in supportive snacks, sustenances, and beverages. Pepsi Cola Int. ... Show more content on Helpwriting.net ...
The rate has now fallen between 40 years low of 3%. Diminishing the interest rates will most likely empower client request in the economy.

Organizations will have the chance to amplify and increment by gathering credits as a result of low intrigue rates on borrowings. PepsiCo can
undoubtedly credit cash to put resources into new items in light of the fact that the premium rates are currently decreased. The advance gathered can
likewise be utilized on examination of new items. As examining for the new item would cost less, PepsiCo will offer its item at a less expensive
value and individuals will spend in light of the fact that they will get Pepsi item at a modest

Compare Coca-Cola And Pepsi's Website
There are a lot of soda companies out there, even though not all of them are similar, especially their marketing strategies and how they give use of
their websites. A couple of the mainstream companies are Coca–Cola and Pepsi. While some people will make a very strong case that they are very
different in taste, this is especially true with their websites and the way they show themselves.
Let's compare the Coca–Cola's website with Pepsi's website, the biggest difference is the color. Coca–Cola uses red as their predominant color and
Pepsi uses blue.
The first thing a guest will notice on Coca–Cola's website is that the way the links are set up is extremely disorganized. They can make it look more
professional, if they stop re–directing their links to different websites. For example, if someone were to click on "Coke in The USA" tab on the
homepage, and decide to click on any of the links in the drop down menu, then the guest will quickly realize that a new tab opened up on their web
browser, and that they are now on a different website. This sounds simple in theory, however a guest will end up with numerous tabs, which they will
have to ... Show more content on Helpwriting.net ...
Both websites focus on customer participation but Coca–Cola's website goes more in depth, as they use flash games and videos made by consumers
themselves, while Pepsi focuses only on consumer's social media activities related to Pepsi. Coca–Cola's content organization looks messier because
the website navigation is very complicated, and they drop down menu is overwhelming. While this will cover more information, the readers can't
focus on any one particular topic because once again it is confusing. If they keep this clutter up, then, they won't have a very high consumer
satisfaction in regards to their website. On the other hand, Pepsi's website covers all contents, on one website except the product store. This looks
simpler and delivers a unified tone and

Pepsi vs Coke Essay
Pepsi vs Coca Cola
For more than a century, Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising
tactics, strategies such as blind taste tests, and reward initiatives for the consumer, they have grown to become oligopolistic rivals. In the soft–drink
business, "The Coca–Cola Company" and "PepsiCo, Incorporated" hold most of the market shares in virtually every region of the world. They have
brands that the consumers want, whether it be soft–drink brands or in PepsioCo's case, snacks. With only one soft–drink market, the two competitors
have no choice but to increase sales by stealing the other competitor's clients. This led to the term, the "cola wars" which was first used ... Show more
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During the "Pepsi Challenge," the person would prefer one product to the other. In the late 1990s, "Pepsi launched its most successful long–term
strategy of the Cola Wars, Pepsi Stuff." The Consumers were "invited" to "Drink Pepsi, Get Stuff" by using codes on cans and bottle caps to redeem
points for free Pepsi lifestyle merchandise. The battle continues today "as they battle for brand supremacy...through advertisements, slogans, and
celebrity endorsements."
However, no matter what the advertisements claim, the statistics concerning the shares and value of each company cannot lie. The Coca–Cola
Company dominates the soft–drink market by owning four of the global top five soft–drink brands, which include Coca–Cola, Diet Coke, Fanta, and
Sprite. The Coca–Cola Company makes or licenses more than 400 drink products in more than 200 nations. In 2006, Coca Cola's sales reached
24,088 million dollars and had a net income of about 5,080 million dollars, with 71,000 employees working in the company. PepsiCo, Incorporated is
the largest snack maker and second largest soft–drink maker in the world. It sells beverages and snacks in approximately 200 nations as well. In 2006,
its sales reached 35,137 million dollars and had a net income of $5,642 dollars with 168,000 employees working in the company. With these numbers,
one can assume that Pepsi is earning more profit if wages payouts are not considered, but Pepsi has a large number of workers working for

Pepsi Cola Rhetorical Analysis
A video guaranteed to grab someone's attention consists of pleasing visual elements as well as some aural techniques. The Pepsi Max commercial
titled "Chain Reaction" does just that and nothing less. Pepsi Cola displayed a complex experiment in their Pepsi Max commercial consisting of a
combination of visual and aural rhetoric to advertise a message that influences the audience to buy their product. The commercial is very interesting
and fun to watch, keeping the audience entertained while the product is being advertised. Pepsi Cola does a good job at making their commercial
enjoyable. The display of logos throughout the commercial seems in some way sarcastic. Pepsi Cola's chain reaction, showed in the commercial, was
very complex and complicated.

Strategies And Strengths Of Pepsico Inc.
Introduction Pepsico Inc. is an American multinational food, snack and beverage corporation headquartered in Purchase, New York, United States,
with interests in the manufacturing, marketing, and distribution of grain–based snack foods, beverages, and other products.
PepsiCo, Inc. was established through the merger of Pepsi–Cola and Frito–Lay. Pepsi–Cola was created in the late 1890s by Caleb Bradham, a New
Bern, N.C. pharmacist. Frito–Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay
Company, founded by Herman W. Lay, also in 1932. Herman Lay, former chairman and CEO of Frito
–Lay, was chairman of the board of directors of
the new company; Donald M. Kendall, former president and CEO of ... Show more content on Helpwriting.net ...
The following are the most significant strengths of PepsiCo:
1. Strong brand image
2. Broad product mix
3. Extensive global production network
4. Extensive global distribution network
As a successful global company, PepsiCo has one of the strongest brands in the market. This strength enables the firm to attract consumers to its new
products. In addition, the broad product mix represents PepsiCo's increasing ability to reach various markets and segments, such as through Frito–Lay
products, Quaker products, and Pepsi products. PepsiCo's extensive global production and distribution networks are strengths that support the
company's international growth and expansion strategies. In this aspect of the SWOT analysis, PepsiCo's strengths are sufficient to support its global
growth strategy.
PepsiCo's Weaknesses (Internal Strategic Factors)
PepsiCo suffers from a number of weaknesses that act as barriers to international growth. The internal strategic factors that limit organizational
development are considered in this aspect of the SWOT analysis framework. The following are PepsiCo's main weaknesses:
1. Low penetration outside the Americas
2. Limited business portfolio
3. Weak marketing to health–conscious

Pepsico Case
Daniels Fund Ethics Initiative University of New Mexico http://danielsethics.mgt.unm.edu
PepsiCo's Journey Toward an Ethical and Socially Responsible Culture
COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of
beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola, Frito–Lay, Tropicana, Quaker, and
Gatorade brands and offers products in over 200 countries. It currently holds 36 percent of the total snack food market share in the U.S. and 25
percent of the market share of the refreshment beverage industry. The company's headquarters are in New York and employs over 200,000 people. In
2006, Michael D. ... Show more content on Helpwriting.net ...
During the 1950s, Pepsi evolved from the low cost price leader to a more lifestyle drink approach. For example, as Americans became more health
conscious, Pepsi introduced slogans such as "The Light Refreshment" and "Refreshing Without Filling." Other new advertising campaigns included
slogans such as "Be Sociable, Have a Pepsi" and "Now Its Pepsi, For Those Who Think Young" to concentrate on a younger market. It was this
younger target market and the post–war baby boom generation that set the stage for Pepsi's long–lasting brand image. It all started with Pepsi advertiser
Alan Pottasch, who recognized the different nature of the newest generation of consumers. Whereas consumers before the war were more cautious and
price–conscious, the post–war baby boomer generation was carefree and hopeful. Pepsi once again capitalized on the changing environment, and under
Pottasch launched the "Pepsi Generation" campaign in 1963. The campaign was an advertising breakthrough as it helped to set a new standard for
advertising in America. The ads portrayed happy Americans living the American dream
–with their Pepsis, of course. By associating its brand with
youth and excitement, Pepsi–Cola became the forerunner of lifestyle marketing. Future campaigns continued to promote this brand image, with slogans
such as "You've Got a Lot to Live. Pepsi's Got a Lot to Give,"

Pepsico, Inc. : An American Food And Beverage Company Essay
PepsiCo, Inc.., is an American food and beverage company. PepsiCo was originally created and developed in 1893 by Caleb Bradham and it was
originally introduced as "Brad's drink". Bradham made and sold the drink at his drugstore. Pepsi cola, was named under the digestive enzyme pepsin
and kola nuts used in the recipe. Pepsi was renamed as Pepsi–Cola on August 28, 1898, and then it was again changed to Pepsi in 1961. In 1931 the
company trademark and resources were grabbed by Charles G. Guth (1876–1948), founder of the cutting edge Pepsi–Cola. He built up another
Pepsi–Cola Company, had a chemist formulate a superior drink, set up new packaging operations, and started marketing an enormously successful
12–ounce bottle for five cents. Guth was likewise president of Loft, Incorporated, a candy manufacturer and soda–fountain chain (founded 1919), and
in legal battles in 1936–39 he lost a controlling interest in the Pepsi–Cola Company to the new management of Loft. When in 1941 the Pepsi–Cola
Company was merged into Loft, the name Loft, Inc., was changed to Pepsi–Cola Company (2009). пЃ¶Product: In 1950 Alfred N. Steele (1901–59), a
previous VP of Coca–Cola Company, became chief executive officer. His emphasis on giant advertising and sales promotion expanded Pepsi–Cola 's
net profit. In 1965 Pepsi–Cola converged with Frito–Lay, Inc., the creator of snack foods, for example, Fritos, Doritos, Lay 's potato chips, and Rold
Gold pretzels. The recently developed organization

Coca Cola 's Marketing Strategy
New Coke The story of one of the biggest marketing blunders in history, is a story of false hubris, desperation, and driving ambition. Made by one of
the largest corporations in the world. The creators of a product on the forefront of the American consciousness. As intertwined into American culture as
baseball, apple pie, and Thanksgiving dinner. That product of course was Coca–Cola, the formula of which had remained unchanged close to 100 years.
Since Coca–Cola's creation by Atlanta pharmacist John Pemberton in 1885 as a topical remedy marketed as a cure from ailments such as stomach
pains, headaches, and even impotence, Coca Cola has grown into the number one drink in America. In 1888 Coca–Cola was sold to Asa Candler whose
innovative... Show more content on Helpwriting.net ...
Wherever American troops brought freedom, they carried with them Coca Cola as well. With international expansion, Coca Cola established itself as
top dog in the beverage industry, and number two Pepsi didn't even come close. Coupled with Coca–Cola's great taste and unescapable marketing
tactics, Coke was leading the way. If Pepsi wanted to compete they knew they had to do something fast so as not to fall too far behind. Their
solution would be a game changer. In 1975 Pepsi unleashed the Pepsi challenge onto America, testing the public with a blind taste test pitting
Pepsi against Coca Cola. The results were damning and shocked Coke executives in Atlanta. People preferred the sweeter taste of Pepsi to that of
Coke. When Coke ran their own blind taste tests, they produced the same results, Pepsi was favored. On the heels of the Pepsi challenge, their
sales started to grow eventually overtaking Coke in supermarket sales. In response Coke reshuffled their upper management bringing Roberto
Goizueta as CEO and Donald Keough as President in the 1980's. Desperate to reinvent and reestablish the Coca Cola brand the company under
new leadership introduced Diet Coke and Cherry Coke. Although successful Coke wasn't satisfied and decided a more drastic change needed to be
made. A change so drastic as to be done completely in secret under closed doors. The unspeakable was a foot, the search for a new Coca Cola recipe. In
late 1984 Coca Cola

Marketing Strategy Of Coca Cola
The story of one of the biggest marketing blunders in history, is a story of false hubris, desperation, and driving ambition. Made by one of the largest
corporations in the world. The creators of a product on the forefront of the American consciousness. As intertwined into American culture as baseball,
apple pie, and Thanksgiving dinner. That product of course was Coca Cola, the formula of which had remained unchanged close to 100 years. Since its
creation by Atlanta pharmacist John Pemberton in 1885 as a topical remedy marketed as a cure from ailments such as stomach pains, headaches, and
even impotence, Coca Cola had grown into the number one drink in America.
In 1888 Coca–Cola was sold to Asa Candler whose innovative and aggressive marketing tactics would kick start Coca Cola on its path of global
domination. From the start rival Pepsi Cola established itself as a formidable number two in the soft drink market. Founded in 1893 Pepsi would
continue to play second fiddle to Coke for over sixty years. Coca Colas marketing strategy was simple yet genius. Make Cokes presence known
everywhere in America. Ensure that advertisements are placed in every city and every town, and guarantee that no matter where you go, a cold and
refreshing Coke beverage was available within arm's reach. By doing this the Coca Cola Corporation made their product a part of the American identity.
With the advent of World War 2, company executives saw their chance to introduce Coke to the world.

Pepsi Of Coca Cola Company Essay
A great question arose in the 80's as a constant innovation and aggressive behavior arose towards brand building. Pepsi, a brand that suffered two
bankruptcies, pushed forwards towards their growth as the company by expanding their portfolio as a Food and Beverage Company. As it became a
food and beverage company, Pepsi was able to become the Coca–Cola's main competitor. Each company constantly competed and tried to outdo each
other with their campaigns. While both brands competed with each other, Pepsi began to target Coca–Cola's commercials causing Coca–Cola to
respond with the same aggressive behavior creating the beginning of the Cola Wars. The Cola–Wars brought forth a great question that made one
wonder if either Coke was better than Pepsi or if Pepsi was better than Coke? Based off the Cola Wars, the bestsoft drink producer is the Coca–Cola
Company.
The Coca– Cola Company contains more value than Pepsi. According to an article in Coca–Cola.com, "Coca–Cola has retained the No. 3 spot on
Interbrand 's annual Best Global Brands ranking for the fourth consecutive year, with an estimated value of $73.1 billion," proving that the brand coke
falls under the list of the most valuable brands which is worth up to $73.1 billion dollars unlike, Pepsi that is only worth 19.4 billion dollars. The
Coca–Cola Company does not only own the coca–cola brand, but has also recently purchased many other brands in order to improve the revenue
growth of the company. It owns 16.7 % of the

Pepsi Project Report
A SUMMER TRAINING PROJECT REPORT ON
"ANALYSIS OF ANTI PEPSI BEHAVIOUR OF
RETAIL OUTLETS"
SUBMITED TOWARDS PARTIAL FULFILMENT OF
POST GRADUATE DIPLOMA IN MANAGEMENT
SUBMITTED BY–
PRADEEP PANKAJ SINGH
PGDM(2008–10)
ENROLMENT NO–2029742128.
FACULTY GUIDE INDUSTRY GUIDE
MR. VISHAL AGGARWAL MR. RAVEND BIJLANI
ASSOCIATE PROFESSOR C.E. SHUKLA SALES
BLS INSTIUTE OF MANAGEMENT PEPSICO HOLDINGS INDIA LIMITED, LUCKNOW,
[pic] BLS INSTITUTE OF MANAGEMENT
Opposite Mohan Meakin ... Show more content on Helpwriting.net ...
This has not been submitted to any other university/ institution for the reward of any degree/ diploma certificate.
Pradeep Pankaj Singh
INDEX

| | | |
|Sr.No. |Content |Page No. |
| | | |
|1. |Executive Summary |6 |
| | | |
|2. |Objective of Summer Training |7 |
| | | |
|3. |Introduction of Project |8 |
| | | |
|4. |History of Company

Pepsico : Pepsico 's Marketing Strategy
Dylan SnowApril 8th, 2016
PepsiCo reportProfessor Broast The history of PepsiCo dates back to 1898 when the popular name was first branded. It was introduced by a man
that goes by the name of Caleb Bradham. Bradham believed that the drink was more than a thirst quencher, it could help the body. He thought it
would assist the body with digestion do to a specific additive in the recipe (Brand 1). The history of Pepsi is very interesting. It opened it's first PepsiCo
company paten in 1902. In its first year of business it sells nearly 8,000 gallons of the syrup out of the first know warehouse. An interesting fact
about PepsiCo is that during WWI they did not produces enough syrup to satisfy all their demands. This was greatly do to the ration of sugar during
the war (Brand 1). The hurt Pepsi production immensely. PepsiCo stands behind its mission statement of, Honesty, Fairness, Integrity and
Convenient Foods (Farfhan 1). This mission statement is very suitable for the company because they sell some of the most popular drinks around
the world today. They have many different items that some of us may not know they have, such as Tropicana, Gatorade, Quaker and Lays chips.
This was shocking to me because I was not aware that they owned Quaker oatmeal or lays potato chips. PepsiCo has 22 brands under its name that
generated nearly 1 billion dollars in sales in 2015. This is a great annual revenue considering the filed for bankruptcy in 1923. The three leading

The Pepsi Company
PepsiCo, Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist
from Chinquapin, North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named
"Brad's Drink" but was later renamed "Pepsi–Cola" combining the terms "pepsin" and "cola." Along with selling the soda concoction the many soda
fountains, Bradham also bottled and sold the drink in his own stores. Later, he would shut down his drugstore and focus entirely on the soft drink
enterprise. Over the next few years the company would grow, earning more and more distributors in its expansion. By 1910 the company had signed
agreements with 250... Show more content on Helpwriting.net ...
Since the company formed with the combination of Frito–Lay, Inc. and Pepsi–Cola, Inc., every effort to attract new and returning customers has been
made. In the late sixties, Pepsi pierced its way into the Japanese and Eastern Europe markets. New products such as Doritos and Funyuns were sold.
The Pepsi Cola packaging changed using the colors red, white, and blue. The advertisement slogan "You 've got a lot to live, Pepsi 's got a lot to
give" gave way into the new decade. Throughout the seventies, W.C. Fritos is introduced as Frito–Lay 's new advertising mascot, Pepsi introduced the
industry 's first lightweight, recyclable, plastic, two–liter bottles, and campaigns like "Join the Pepsi people, feelin ' free" for Pepsi and "Hello
Sunshine" for Mountain Dew were initiated. Along with these campaigns, The Pepsi Challenge becomes the national campaign in 1975. Mergers with
Wilson Sporting Goods, Pizza Hut Incorporated, and Taco Bell were made. Also, Pepsi–Cola became the first American consumer product to be
produced, marketed and sold in the former Soviet Union. Late in the decade, the company releases the new twelve–pack cans. The eighties brought
about the formation of PepsiCo Food Service International (PFSI) to focus on overseas development of restaurants as well as the foreign market of
China. The company acquired Kentucky Fried Chicken, Walkers Crisps, Smith Crisps, and the Smartfood ready–to–eat popcorn business. The

Multinational Corporations
Multinational Corporation – business enterprise with manufacturing, sales, or service subsidiaries in one or more foreign countries, also known as a
transnational or international corporation. These corporations originated early in the 20th century and proliferated after World War II.
Typically, amultinational corporation develops new products in its native country and manufactures them abroad, often in Third World nations, thus
gaining trade advantages and economies of labor and materials. Almost all the largest multinational firms are American, Japanese, or West European.
Such corporations have had worldwide influence–over other business entities and even over governments, many of which have imposed controls on
them. During the last ... Show more content on Helpwriting.net ...
Abstractly, Global corporations have a key role to play in issues ranging from human rights to environmental policies. Specifically, corporations can be
most effective in helping the poor by investing in local and global communities on a long–term basis rather than by acting as charities or aid agencies.
However, to do so, corporations must restore the public 's trust. They must demonstrate that their presence, particularly in poorer countries and the
emerging market economies, is a source of human progress. They must demonstrate that globalisation is not a zero–sum game in which the rich get
richer and the poor get poorer. In this regard, those who argue against globalisation are denying 1.5 billion people, who live in absolute poverty, the
means of escape. To do nothing is morally unacceptable. The world is watching the corporate sector. This is a moment of great challenge, but also of
great opportunity because if corporations can demonstrate that they are agents of progress, they can remove the doubts and renew the trust that is
essential for both prosperity and security.
Multinational corporate structure
Multinational corporations can be divided into three broad groups according to the configuration of their production facilities:
Horizontally integrated multinational corporations manage production establishments located in different countries to produce the same or similar
products. (example: McDonald 's) Vertically integrated multinational

Coca Cola And The Soft Drink Industry For A Long Time
Brands are a representation of the consumer 's thought and opinion about the performance of a product, and as a business owner, you might own the
trademark, which identifies the brand, but consumers will help define your brand (Boykin (no date)). Brands can also be defined as a combination of
a product name, trademark logo, unique packaging and design, but despite these features, a brand does not truly exist yet because the product has no
history. Therefore, this essay examines how and why Coca Cola has dominated the soft drink industry for a long time compared to other producers and
this explains how branding has influenced the consumers and their buying decision.
The strength of a brand differs from one industry to another. In the past, branding was used to determine what goods belong to the different
producers, but today, as well as determining the difference, it is used to influence the buying decision of consumers and this is why it has become a
very important tool. The introduction of branding has become an influential part in the way we as consumers live our lives, this is because for every
purchase made, it is decided based on the brand we are most influenced by. In this modern society, brands not only represent the product, but also have a
strong connection with perceived quality, consumers ' lifestyle, social class and taste. Although, a newly established brand may have material makers
(Name, logo and unique packaging), the perception of the brand strength cannot

Pepsi Of Pepsi And Pepsi
Pepsi is one of the world 's most iconic and recognised brands globally. Always innovating and adapting its strategy to compete with Coca–Cola, they
offer a young image to the public by reworking their design to meet with the current consumer needs. Whether it 's through celebrity endorsements or
design trends, Pepsi have always aimed to create a relationship with the consumer through humour. To quote their selling point, 'Now is what you make
it. ' Today the brand includes three products– Pepsi, Diet Pepsi and Pepsi Max, with the latter being the biggest selling in the UK. Although Pepsi have
tried to take different approaches to differentiate themselves from their biggest competitor Coca–Cola, their first beginnings are very familiar.... Show
more content on Helpwriting.net ...
It is assumed by many that Pepsi followed Coca–Cola in terms of timeline, which is true, however there was no way of Bradham knowing that a very
similar drink already existed by then, as Coca–Cola was only sold within Atlanta by that point. Not long after naming was the first logo created, which
gathered fame with the growing success of the ground–breaking drink. It was built upon a script typeface, featuring decorative swirls and ornate
strokes. [[INITIAL PEPSI LOGO]] Looking back, it is very easy to compare the similarities of the two soft drink logos, however script typography
was very popular during that time, and is evident in other large companies such as IBM (known then as Computing Scale Company) and General
Electric. [[LOGOS FEATURED]] The instant popularity of this new drink encouraged Bradham to expand Pepsi–Cola into a fully–fledged company.
Four years later in 1902, Bradham applied for a trademark with the U.S. Patent Office, forming the first Pepsi–Cola Company. In 1906 Pepsi–Cola took
a logo change, the third in eight years. Though not dramatic, these changes demonstrate the struggle that the company had with finding a logo that
differentiated themselves from other leading brands. [[LOGO TIMELINE]] Instead of exploring more risky ways of visualizing the brand – as this was
an uncommon approach at the time – they decided to focus on their unique selling point

Marketing Plan of Pepsico
–––––––––––––––––––––––––––––––––––––––––––––––––
Table of Contents
1. Executive summary
2. Introduction to the company
3. Industry Analysis of the Beverage Market
4. PepsiCo SWAT Analysis
5. Environmental scan of today's carbonated beverage marketplace
5. Target Markets
6. Marketing Mix a) Product b) Price c) Place d) Promotion
7. Main Strategies
8. Monitoring and Control
9. Observation and Recommendations
10. Conclusion
11. References
1. EXECUTIVE SUMMARY
I'm an undergraduate student majoring in economy prepared the marketing plan for the purpose of learning and experience.
A strategic plan for PepsiCo North America is hereby proposed as follows for the geographical region of the national ... Show more content on
Helpwriting.net ...
PepsiCo International markets and sells the North American product brands abroad, and in additional markets and sells the Mirinda, Walkers, Sabritas,
Gamesa, etc. and several others in multiple countries (over 200). Each of these subsets of brands are developments of unique products tailored to each
geographical culture it is marketed to.
The focused Corporation of the subject strategic proposal is PepsiCo Beverages North America. This company was originally founded in 1898 by a
North Carolina druggist. PepsiCo Beverages North America (herein referred to as the 'Company') sells several brands of consumer beverages in the
United States and Canada. The various beverage products span through carbonated soft drinks, juices, readymade teas, isotonic sports drinks, bottled
water, and enhanced waters. Several established brands include Diet Pepsi, Mountain Dew, Gatorade, Tropicana products, Aquafina Water, Sierra Mist,

Mug, Propel, Sobe, and Dole. Refer to the Competitor Analysis section for in depth product information and listings.
Outside of manufacturing and selling bottled products, the Company manufactures and sells concentrates for some of the above mentioned brand name
beverage products to licensed bottlers. The Company has also established strategic partnerships with Lipton and Starbucks to create, market, and sell
ready to drink Lipton tea

Advertising Term Paper with Case Study
Advertising, What Is It ? Advertisements are methods used to commercialize a product or anything else, such as AA meetings, a garage sale, etc.
Advertising is used mainly to influence specific audience or all audiences to buy the product. For example, my product is advertising Reebok and is
concentrating on people who play American Football. The advertisement is using the testimonial* method to advertise Reebok. The purpose for
advertising is to commercialize a product or anything else to a certain audience or to any audiences. Another purpose for advertising is to persuade
people to buy the product so that you'll get more money. A third purpose is to make the company a bigger name by getting more buyers. For example,
the purpose of my... Show more content on Helpwriting.net ...
In order to attract audiences, advertisers use various techniques on their advertisements to make people aware of the firm's products, services or
brands. Although the methods used by advertisers are infinitely, they have a common goal to persuade those who may become their customers to buy
their products. An excellent advertisement will create a deep impression on its potential customers through particular techniques. The effect that
advertising has had on consumers is of consequence to everyone due to the nature of capitalism. "Defined a consumer is someone that acquires goods
or services for direct use or ownership. Advertising is the activity of attracting public attention to a product or business, as by paid announcements in
print, broadcast, or electronic media (Dictionary.com)." Consumers see a need for items that can make their lives healthier, more enjoyable and
convenient. What advertising does for consumers is that it alerts them to the benefits that they may expect but at the same time advertising may also
open the door to deception. Advertising is a multifaceted means by which a company or an individual may market a product or service.
Advertisements can be seen in books, journals, magazines and newspapers. And, can also be heard on the radio, while viewing TV or by surfing the
Internet. "One form of advertising is Co–operative advertising is done when a group of businesses with similar interests work together

Project on Consumption Pattern of Soft Drinks
Winter Project On A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES Guided By:Submitted
By: Dr. Syamaprasad Datta Tamoghna Chatterjee (Professor)Roll No.: (0641471706) [pic] Certificate This is to certify that the project entitled "A
Comparative study on consumption patterns of Soft Drinks and Fruit Juices" done by Mr. Tamoghna Chatterjee is an authentic work carried out by him
at Eastern Institute of Management under my guidance. The matter embodied in this project work has not been submitted earlier for the award of any
degree or diploma to... Show more content on Helpwriting.net ...
A drink, or beverage, is a liquid specifically prepared for human consumption. In addition to basic needs, beverages form part of the culture of human
society. Or Any liquid suitable for

The Pepsi Max Uncle Drew Commercials
The Pepsi Max Uncle Drew commercial is base on a NBA player name Kyrie Irving that is dressed as a old man. Pepsi Max is a Pepsi hybrid drink
that is supposed to give you energy but low in calories. Uncle Drew shows up to the court with is nephew and watches him play basketball.
Suddenly someone on the team gets hurt and now they need a player so that they can continue playing. Uncle Drew starts out playing sluggish and
sloppy missing every shot very badly. Then the Pepsi Max kicks in and Uncle Drew starts to play like NBA star Kyrie Irving. He begins to steal
the ball and actually make shots while the crowd is being amazed he gets better. He steps it up and he shoots three pointers, shows off his
impressive ball handling skills, he also throws a alley oop to himself and dunks it to begin his spree of dunking. This ad is followed by other
chapters with other NBA stars along with Uncle Drew. This ad was first released during the NBA finals reaching millions of watchers. The goal was
to use the new rookie Kyrie Irving as a eye catcher and then follow up with the Uncle Drew story targeting almost all ages of adults with a energy
drink with little calories.... Show more content on Helpwriting.net ...
The Pepsi Max hybrid drink was not really in the commercial it was on showed at the begging and the ending of the ad. They did not need to put it
in though, because the story stuck to millions of people.. Around 11.7 million people actually took the time to investigate or took the "bait" as one
would say to find out that it was actually Kyrie Irving. Most of those people being men probably around the ages eight–teen through mid fifties.
Reaching close to ninety–eight percent likes of youtube it was a success. It had over 25,000, tweets on twitter of people trying to find out who it was
or just about the commercial its

Pepsi Organizational Change Paper
Managing organizational change is the process of planning and implementing change in organizations with maximum effectiveness and minimum
circumstances and resistance. Today 's business environment requires companies to undergo changes almost constantly if they are to remain
competitive. In this project paper I am going to discuss organizational change in PepsiCo. I will take a closer look on management approach and forces
for change. I will introduce the change, make diagnosis and discuss how the change can be implemented.
About The Company
PepsiCo is a global food and beverage corporation based in United States. Company received its current name in 1965, through the merger of
Pepsi–Cola with Frito Lay Inc. PepsiCo makes, markets, sells and distributes more than 40 brands. A range of worldwide famous brand names
includes Pepsi, Mountain Dew, Lay's, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos, Ruffles, Fritos and others. PepsiCo generated net
revenues of more than USD 65 billion in 2013, where 35% of revenue from developing and emerging markets (PepsiCo Annual Report). Pepsi products
are available in more than 200 countries. The company has its own bottling manufacture and distribution facilities. Pepsi–Cola Company division is the
second largest carbonated soda business in the world and the Frito–Lay division is the world's leader in snacks business. The Frito–Lay generates more
than 65% of PepsiCo 's net sales and more than 2/3 of the PepsiCo operating

Is It A Popular Brand Of Soda Well Known? Essay
Imagine Pepsi, a famous brand of soda well known and often compared to its predecessor Coca–Cola. Secondly, imagine it how most would clarify as
postmodernism or more over 90s aesthetic. Thirdly, visualize eccentric, loud, vibrant colors, geometric shapes, images, and retro text floating in a
selected space. Keeping that in mind, it 's quite a popular trend in recent years to bring back items or themes from the past. Whether it be in fashion,
trends, ads, aesthetic, and so forth. Seeing a well–known brand bring back that sense of the past that may have been considered old memories may
gravitate people towards this product. People usually, but not all, can enjoy the times of the past as a sentimental time. With that said, together It can
garner those feelings with a collaboration of April Greiman graphic design skills; with new wave ideas, simply with the use of your product Pepsi.
April Greiman, was born on September 10, 1948, in New York City. She attended the Kansas City Art Institute for undergraduate graphic design. In
the early 70 's she went to study in the Basel, Switzerland to attend the Basel School of Design under famous designer Wolfgang Weingart. Weingart
taught her the philosophies and ideas when it came to the New Wave era of typography. She is contemporary American graphic designer or as she
personally prefers to call it a trans–media artist. Known for seeing computers in a different light when it came to it 's

Pepsico Strategy
Executive summary
Pepsi Co is engaged in manufacturing, marketing and distribution of food and beverages which includes carbonated, non carbonated drinks, snacks and
grains. Its main competencies are its marketing and distribution network, it does not believe in competing with its competitors but rather defines its
own market by selecting their own target audience. It has formulated it strategy in reference to its external environment and internal capabilities. The
company selects is own internal strengths and tries to capitalize on them, it also seeks for improving upon its opportunities and find ways to combat its
threats. Pepsi being having the second major share in the F&B industry is constantly developing new products to improve its ... Show more content on
Helpwriting.net ...
2.Pepsi Co America Beverages – Manufactures bottling of carbonated drinks of Pepsi
3.Pepsi Co International – Includes divisions like PI snacks which have divisions in Europe, Middle East and Asia and PI Beverages which includes
division in Europe, Asia and Middle East. It manufactures sweet products
4.Quaker oats North America– It manufactures rice cereals and cold storage flakes and oatmeals
5.United Kingdom and Europe It manufactures walkers and cheetos
1.3.Objectives in relation to Organization Structure Figure 1 :Organisation structure of Pepsi
Critical Analysis: Pepsi Co has a very well defined systematic organization structure based on the basis of geographical regions ,office of
responsibility and on the basis of product division they mange like Pepsi beverage, Pepsi snacks or Quaker oats.
The top level management includes CEO and board of directors who decide what markets they need to target and how shall they approach them, in
relation to their competitors. Each individual of each department has the authority to enforce his strategy so that they can achieve their targeted sales
and grow their market share.
1.4.Market share and product portfolio
Following are the brands that Pepsi Co owns
Pepsi Music: in collaboration with Yahoo
Carbonated drinks: Pepsi, Diet Pepsi, 7up, Mountain dew
Mineral water: Aquafina
Non carbonated drinks: Gatorade, Dole,

Fruit

Super Bowl 2011 Commercial Pepsi Max : Love Hurts
In the "Girls Shopping State Farm TV Commercial" the scene is set with two women and a retail store shopping when they both see a purse. The first
woman is able to buy the purse because she saved money by purchasing State Farm insurance. The other woman cannot buy the purse because her
insurance company is expensive. The consumerism message is by buying inexpensive State Farm insurance a consumer is able to afford their
expensive wants. In the" Super Bowl 2011 Commercial Pepsi MAX: Love Hurts" A wife continuously intervenes when she catches her husband eating
junk food using different methods but smiles when she witnesses her husband drinking the zero calorie Pepsi Max soft drink. The consumerism
message simply states it is healthier to drink Pepsi Max soft drink than to eat junk food. Both commercials are intended to be funny but there are
implicit stereotypical racial themes.
For instance, in the State Farm TV Commercial the woman who wins the purse is a White American woman the woman who loses out is an
Asian–American woman which stereotypically directs that white women make smarter decisions. Once the White American woman "summons" her
agent by singing the State Farm jingle an African American man name Anthony appears to service her. Service jobs are stereotypically regarded as a
type of unskilled labor occupation held by black people. When the Asian–American woman summons her insurance singing a similar tune a an old
white fisherman shows up dangling a dollar on the

What Is The Difference Between Pepsi And Coca Cola
There are a lot of soda companies out there, even though not all of them are similar, especially their marketing strategies and how they give use of
their websites. A couple of the mainstream companies are Coca–Cola and Pepsi. While some people will make a very strong case that they are very
different in taste, this is especially true with their websites and the way they show themselves.
Let's compare the Coca–Cola's website with Pepsi's website, the biggest difference is the color. Coca–Cola uses red as their predominant color and
Pepsi uses blue.
The first thing a guest will notice on Coca–Cola's website is that the way the links are set up is extremely disorganized. They can make it look more
professional, if they stop re–directing their links to different websites. For example, if someone were to click on "Coke in The USA" tab on the
homepage, and decide to click on any of the links in the drop down menu, then the guest will quickly realize that a new tab opened up on their web
browser, and that they are now on a different website. This sounds simple in theory, but a guest will end up with numerous tabs, which they will have
to painstakingly exit out of and on top of that, they ... Show more content on Helpwriting.net ...
What this means is that, in this Journey site, Coca–Cola wants to showcase their contributions to society, and display their innovative ideas to the world
at large. They also have a newsroom like page where they display all articles related to their products. The website is basically an online channel
which reflects Coca–Cola's achievements in journalism with topics regarding Sustainability, Innovation, and Brands. It looks less like a product
advertisement, and more like an informative site, where the public can become more involved with the company by staying updated on their latest

Procedures Used by Pepsi-Bottlers Australia
PROCEDURES USED BY PEPSI–COLA BOTTLERS AUSTRALIA
Executive Summary
The purpose of this report is to identify and explain the procedures used by the Coca Cola Company's major competitor, Pepsi Cola Bottlers Australia
(PCBA). These procedures include three of the four key business functions: Operations, Marketing and Employment relations. These business
functions work together in order for the business to operate efficiently and achieve the business's goals.
PCBA's Operations
The Operations of a business is a key business function associated the activities and decisions through which businesses transform inputs into goods and
services (outputs). In PCBA, Operations management 'involves the coordination of the general operations of ... Show more content on Helpwriting.net ...
b) Acquisition
A key role of employment relations is to recruit potential employees who have the right skills and experience for the business to be as competitive and
as profitable as it can. This process involves three main stages:
1.Identifying future staffing needs
In Pepsi–Cola, "Staff needs are determined on the basis of different departments, looking at what work needs to be done and the number of staff
currently employed."(Case Study) Job analysis is the second step within this process which Pepsi–Cola uses.
2.Recruitment of potential job candidates – which can come from within the business (internally) and from the outside through advertisement
(externally)
If extra staff is required in the Pepsi–Cola factory, casuals are employed. This recruitment occurs externally through advertising in the local newspapers
around Blacktown and Penrith and in the Daily Telegraph, through the Human Resources Department. It is an effective form of advertising within this
location.
3.Selecting the best person for the job – affects efficiency and productivity.
The selection process in Pepsi–Cola 'has been developed and modified to best suit the needs of the company and follows a simple step–by–step
process," Sarah Hampill, Human Resources Manager (Commercial). Instead of the step–by–step process, a selection approach would be more effective,

by getting an overall

Pepsi Case Analysis
Corporate Policy
If Pepsi can gain competitive advantage in Pakistan, then why not in the world?
Presentation and History:
Name: PepsiCo Inc.
Geographic districts served: Around the world
Base camp: U.S.
Workers: 297,000 (2012)
Key Contenders: The Coca–Cola Organization, Dr Pepper Snapple Bunch, Inc., Mondelez Global, Inc., Hansen Common Company, National
Refreshment Corp., Kraft Sustenances Inc., The Kellogg Organization, ConAgra Nourishments, Inc., NestlГ© S.A. Additionally, others.
PepsiCo is a world pioneer in supportive snacks, sustenances, and beverages. Pepsi Cola Int. is one of ... Show more content on Helpwriting.net ...
Legitimate elements that have the immediate effect on PepsiCo incorporate potential changes in Food Standard Agency (FSA) regulations, and,
government guidelines and regulations particular to sustenance and drink segment. Besides, purchaser information insurance regulations and licenses
and security of licensed innovation may affect the business execution of PepsiCo.
Ecological Analysis for PepsiCo.
The incomes of PepsiCo may likewise be affected by an arrangement of natural variables, for example, the ecological ramifications of bundling
practices and expanding significance of option vitality sources. In addition, the effects of a worldwide temperature alteration on customer drinking
examples may have positive ramifications on PepsiCo incomes.
Promoting Strategies (PAKISTAN)
There are diverse promoting methods which are connected in focusing on. Some of these techniques which Pepsi takes after are examined beneath:
Mass Marketing:
Huge firms or organizations say that everybody is their purchaser whether they have a place with rustic or urban zone, enormous or little nation, rich or
poor, grown–ups and little youngsters and so forth. Pepsi is basically utilized by the youthful era yet it asserts that it is moving towards mass

Pepsi and Its Competitors
PepsiCo – World Leader In Convenient Foods & Beverages Industry
Revenues – About $43 billion and over 198,000 Employees across the globe PepsiCo was founded in 1965 through the merger of Pepsi–Cola and
Frito–Lay PepsiCo brands are available in more than 200 countries and territories across the globe PepsiCo has more than 500 products in it's portfolio
of which 18 brands generate $1 Billion each in retail sales
A broad spectrum of beverages worldwide bringing fun and refreshment to consumers
Frito–Lay invigorates PepsiCo's portfolio of products with plenty of good food and 'good fun'
Tropicana, the strongest name in juices; the best of fruit
Quaker expands our portfolio with a wide range of healthy food choices ... Show more content on Helpwriting.net ...
The Social Media Landscape Today Is A Powerful Enabler Of The Changing Conversation
Types of Social Media
Blogs ( web–logs)
Emerged in the Mid 90s; Simple online diaries – by individuals, corporates
Micro blogs
Twitter fastest growing social media brand Instant messaging, news/image sharing, job board Continues to evolve as a real–time communication tool
Social Networks
Connections Music, sports, politics, sex, hobbies Sub–category includes customizable social networks – eg Ning, KickApps

Video/Image sharing sites
Upload and share; The blurring of 'public' vs 'private'
Social Media Aggregators
'FriendFeed', 'socialthing' Centralize users' various profiles; manage multiple conversations from one location
Social News Aggregators Submit links to content on other websites Ranked by discussion it evokes
Social Bookmarking sites – Folksonomies
Bookmark and share useful web pages Wikis Creation and editing of interlinked web pages – collaborative websites 100% UGC – By the readers
Media Consumption Is Evolving From LeanBack, Captive to Lean–Forward, Engaged
out & about
OOH, Malls, Book / Music Stores, Theme Parks
Mobile
Events, Gym, Disc/Pubs, Clubs
lean forward
Newspaper, Magazines
RSS – Feed, Internet
Blog, Gaming, Contests, Social Networking
lean back
TV, Radio

Cinema, Movies on Demand, DVR
IPTV, Interactive Games
scheduled
demand

Coca Col The Rise Of Potential Taxes Of Soda
Dr. John S. Pemberton is the man that created the drink today that is one of the most popular beverages in the world called "Coca–Cola." He created
his own flavored syrup but it was his partner Frank Roberson who deserves the credit for the name. The key governance guidelines for the company are
as follows: Board Mission and Director Responsibilities, Board Leadership, Director Qualifications, Director term and tenure, Determination of
Independence, Committees of the Board, Director Access to Officers, Employees and Information, Director Orientation and Continuing Education,
Annual Chairman of the Board, Management Success, Annual Board Performance Evaluation, Director Compensation, and Board Interaction with
other Interested parties. One... Show more content on Helpwriting.net ...
Coca Cola saw that a recent production barrier in Kenya and Uganda that led mango farmers to face market challenges. This was an opportunity to
source some of their ingredients locally, after a demand from the middle class in the country for local fruit juice. A nonprofit named Technoserve
partnered up with Coca Cola to create Project Nurture. They taught the farmers new agricultural techniques, quality management and even connected
the farmers to wholesale distributors, this would reduce the chance for spoilage and waste and create a market for their mangos. As a result the
farmers were finally connected to a market and supply chain that would provide income for a lost market. Coca Cola effectively helped increase
these farmers wages by up to 142%. To many this was a road out of poverty and for Coca Cola, they were able to reduce their costs, increase leads and
strengthen their reputation in these countries.
In an effort to create a sustainable community ( which Coca Cola believes is vital for a sustainable business), they introduced the 5 by 20 Initiative.
This initiative would teach women entrepreneurs critical business skills such as: Record keeping, managing stock, and financial management. Coca
Cola has a goal to reach up to 5 million women entrepreneurs by 2020. So far they have reached 1.2 million women in 60 countries since 2010. After
surveying multiple women who have gone through the initiative, they have seen

Pepsi: Supply Chain Management
Table of Contents
Introduction
Supply Chain Management is the process of planning, implementing, and controlling the operations of supply chain with the purpose to satisfy
customer requirements as efficiently as possible. Supply chain management spans all movement and storage of raw materials, work–in–process
inventory, and finished goods from point–of–origin to point–of–consumption. It is a cross functional approach to managing the movement of raw
materials into an organization and the movement of finished goods out of the organization toward the end consumer.
Supply Chain management is also the combination of art and science of improving the way company finds the raw components it needs to make a
product or service and ... Show more content on Helpwriting.net ...
They do this through sales growth, cost controls and wise investment of resources.
They believe their commercial success depends upon offering quality and value to their consumers and customers; providing products that are safe,
wholesome, economically efficient and environmentally sound; and providing a fair return to their investors while adhering to the highest standards of
integrity.
A customer while purchasing a bottle of Pepsi will consider product quality, price and availability of the product. Thus, Pepsi focuses its competitive
strategy as to producing sufficient variety, reasonable prices, and the availability of the product.
Pepsi Ceo
Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since 2006. During her time, healthier snacks have been marketed and the
company is striving for a net–zero impact on the environment. This focus on healthier foods and lifestyles is part of Nooyi 's "Performance with
Purpose" philosophy. In 2007, Nooyi spent $1.3 billion on healthier–alternative brands like Naked Juice, a California maker of soy drinks and organic
juice.
Today, beverage distribution and bottling is undertaken primarily by associated companies such as The Pepsi Bottling Group and Pepsi Americas.
PepsiCo is a SIC 2080 (beverage) company.
PepsiCo has also recently acquired a 50% stake in U.S.–based Sabra Dipping Company.
PepsiCo also has formed

PepsiCo's Marketing Strategy Analysis

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PepsiCo's Marketing Strategy Analysis