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Coca cola 2


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Brief history Its products marketing stratagies and financial statements

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Coca cola 2

  1. 1.  Coca-Cola® originated as a soda fountain beverage in 1886selling for five cents a glass. Early growth was impressive, but itwas only when a strong bottling system developed that Coca-Colabecame the world-famous brand it is today. 1894 – A modest start for a Bold Idea 1899 The first bottling agreemen 1900-1909 … Rapid growth 1920s and 30s … International expansion 1940s … Post-war growth 1950s … Packaging innovations 1970s and 80s … Consolidation to serve customers 1990s … New and growing markets
  2. 2.  Ranking: We own 4 of the worlds top 5 nonalcoholicsparkling beverage brands Associates: 90,500 worldwide Operational Reach: 200 countries Consumer Servings (per day): 1.5 billion Beverage Variety: more than 2,800 products
  3. 3. CEOPresidentBottlingInvest/SupplyChainCFO PresidentStrategyPresident GeneralCounselDirectorHumanResourcesDirectorPublicAffairs/Commun -cationPresidentof AfricanGroupPresidentEuropeanUnionMarketPresidentof EurasiaGroupPresidentLatinAmericaGroupPresidentof PacificGroup
  4. 4.  Cock mission declares our purpose as acompany. It serves as the standard againstwhich we weigh our actions and decisions. To refresh the world in body, mind and spirit. To inspire moments of optimism through ourbrands and our actions. To create value and make a differenceeverywhere we engage
  5. 5.  Our vision guides every aspect of our business bydescribing what we need to accomplish in order tocontinue achieving sustainable growth.
  6. 6.  1- I believe in order to ensure the success of theproduct must test the market and this is throughpublicity of the product in all countries of the world .2- Interest in product name .3- Attention to the packaging .
  7. 7. • 1963 “Things Go Better With Coke.”• 1970 “It‟s the Real Thing”• 1975 “Look Up America”• 1979 “Have a Coke and a Smile”• 1982 “Coke Is It!”• 1987 “You Can‟t Beat the Real Thing”• 1993 “Always Coca-Cola” 2013 open happiness
  8. 8. Financial statementsSwot AnalysisIncome StatementBalance SheetLiquidityRatiosProfitabilityRatiosStrength Ratios
  9. 9.  Being a word favourite brand theyunderstand customers & what thaywant and continusly innovate themwith new product and packaging andcoke strive to deliver the best, mostefficient service to their customer Coca-Cola has customized itsFacebook page to enable andempower users to post videos and wincontest
  10. 10.  The product/service section is oneof the most important parts of yourbusiness plan. Its your chance to clearly explainyou products/services, identify theirfeatures and benefits, and discuss what needs or problemsthey address in the market.
  11. 11.  values the health & well-being of ouremployees provides a variety of market-competitive benefits programs toaddress employees benefits needs.Our total benefits package is highlyregarded designed to meet employees basicand life-changing benefits needs,andpromote healthy lifestyles.
  12. 12. Important to consider: Demographics: the global market Elasticity: the relative effect of changes inprice to demand Market trend: the decline of sales incarbonated drinks(2009)The rise of functional soft drinks juices &vitamin water(2003)
  13. 13. Direct and indirect competitors: Direct : cola producersSupermarket own brandsCoca-Cola Indirect: producers of all beveragetypesTea/coffeeWaterJuices etc.
  14. 14.  Coca-Cola takes every customerstarget and potential who is thirsty All age groups are being targeted butthe most potential is the age groupfrom 18-25 that covers around 40% oftotal age
  15. 15.  Associates: 90,500 worldwide Operational Reach: 200 countries Consumer Servings (per day): 1.5billion
  16. 16. 1. Marketing strategy2. Pricing strategy3. Adverting strategy4. Distribution strategy5. Sale strategy
  17. 17.  Coke‟s core business which has been carbonatedbeverages Targeting a large audience of soft drink consumers. Coca-Cola„s diet soft drinks are targeted at consumers. Winnie the Pooh sipper cap Juice Drink target children
  18. 18.  The Coca-Cola Company uses marketing strategies todifferentiate its product from its competitors to gain acompetitive advantage. To become the market leader in the functional drinkssegment with increased market shares.
  19. 19.  The Coca-Cola Companys products are sold in retailstores, convenient stores, petrol stations etc. The pricing strategies are set by those the companysells. Retail outlet uses pricing methods and pricingstrategies when selling Coca-Cola products. Meet-the-competition pricing The Coca-Cola productspricing are set around the same level as its competitors.
  20. 20.  Advertising The Coca-Cola Company uses advertisingas its main source of increasing consumer awareness. The company also uses the radio as another source ofadvertisement. If you drink it, you get better of life
  21. 21. Bubble Buzz will be distributed through these channels: supermarkets, convenience stores, independent food stores, discount stores, multiple grocers, vending machines, direct sales,
  22. 22.  To stimulate the demand by popularizing products. To face competition effectively. To keep the memory of products in mind of customer. To supplement the personal selling & adverting. To establish the large market segment.
  23. 23.  Idea Development Product Screening Final Design Design and Testing
  24. 24. Companies get employees to come up with creativeand innovative ideas.By shifting from risk-adverse culture to a risk-takingculture.Coke‟s Head of Marketing, Strategy, and Innovation,Mary Minnick idea development strategy.
  25. 25. Product Screening fit with existing facilities and labor skills, size of potential market, expected market share, share of potential market expected profit, break-even point
  26. 26. Design and TestingSuppliers involved,Transformation process is designed,Prototype builtPrototype tasteFinal Design Prototype design is modified based on test results Final design approved Production begins
  27. 27.  STRENGTHS - Brand equity/image &recognition - Product distribution andworldwide network - Solid financialperformance - One of the worlds mostrecognized brand. - Product diversification(water, juices, soft drinks,sport drinks, etc) - Co-operate identity. - Innovation WEAKNESSES - Credit rating - Customer concentration,particularly in the US(Wal-Martaccounts for more than10% of Coca Colasbusiness in the US) - A lot of loyal Pepsicustomers are not enoughloyal Coca Colacustomers - Does not enjoy thenumber one position inIndia, Pakistan.
  28. 28. OPPORTUNITIES- Possible growingdemand.- Expansion – Reaching allsegments.- Globalization- Catering to HealthConsciousness of People- Bottled water growth- Acquisitions of smallerplayers. THREATS - Health Drinks – FruitJuice Companies - Key competitors(Pepsi, etc) - Commodity pricesgrowth - Image perception incertain parts of theworld.
  29. 29.  The Coca-Cola Company has a multi-step IncomeStatement because it includes the Gross Profit amountthat is stated after net revenues and Cost of GoodsSold.FiscalYear(amountsstatedin millions of dollars)2007 2008 DifferenceOperating Income $7,252 $8446 $1,194Gross Profit $18,451 $20,570 $2,119Net Income $5,981 $5,807 (-$174)
  30. 30. The data shows overall growth with one largeexception, the net income increased in 2011.Current liabilities also increased .there is also rise inshort term investments. inventory level alsoincreased. the Balance Sheet and Statement of cashflow shows that the coke has enjoying profit
  31. 31. All accounts, total liabilities and totalstockholders‟ equity led to a decrease oftotal assets in 2011.•Total Liabilities was the account that hadthe most change.
  32. 32. Average Days Sales Uncollected: 2007: 37.3 days 2008: 36.5 daysInventory Turnover: 2007: 5.4 times 2008: 5.2 timesAverage Days Inventory on hand: 2007: 67.7 days 2008: 70.7 days
  33. 33. Working Capital (inmillions): 2007: -$1,120 2008: -$812Current Ratio: 2007: 0.9153 2008: 0.9375Receivable Turnover: 2007: 9.8 times 2008: 10.0 timesAverage Days SalesUncollected: 2007: 37.3 days 2008: 36.5 daysInventory Turnover: 2007: 5.4 times 2008: 5.2 timesAverage Days Inventoryon hand: 2007: 67.7 days 2008: 70.7 days
  34. 34. Gross Profit Margin: 2007: 63.9% 2008: 64.4%Asset Turnover: 2007: 0.79 2008: 0.76Return on Assets •2007: 16.3% •2008: 13.6%Return on Equity: •2007: 34.46% •2008: 34.83%From2007
  35. 35. price Earnings Ratio: 2007: 14.37 times the earnings reported. 2008: 22.73 times the earnings reported.Dividend Yield: 2007: 2.2% 2008: 3.3%An increase in the dividend yield shows that coca-cola shares gained more value per share as comparedto 2007.
  36. 36. Questions???????????????