2. WHO WILL OUR MUSIC VIDEO BE AIMED AT?
Our music video will be aimed at
teenage, boys and girls who fit
into the pop sub culture. The
reason for this is because they
are the same age as us so we
will know what they would want
to see in a music video.
The Saturday’s genre of music is
pop so it is important that we are
aiming the video at people who
are interested in this genre in
order to capture their attention of
our video.
3. HOW WILL WE CAPTURE OUR TARGET AUDIENCE
ATTENTION?
As our group are playing the main
roles of being the band, this will
automatically capture the attention
of our target audience as we our
teenage girls ourselves.
We will be having themes going
on throughout the video which
they can relate too such as love,
friendship, relationship and
fashion. The places where we will
be setting the video will be
settings familiar too the audience
as they will be places such as
bedrooms, friends houses.
4. Audience Profile – The Girls
Most of us
Enjoy going
have a part
out
time job
Like to Party
Go out to the
cinema in
their free time
We all go to
sixth form
Like listening
to the same
music such
We all like to as;
go shopping - R&B
and take care - Garage
in our - Dubstep
appearance. - hip hop
Shop in high street stores such as top
shop, New Look and River Island
5. Audience Profile – The Boys
All go to sixth
Like to form or
socialise college
Can all drive
Play football
in their spare
time
Like to party
Have part
time jobs
Take pride into what
Wear mainly they look like.
Want to go to
designer
university
clothes.
6. DEMOGRAPHICS
Age: 14 – 21
We are aiming for these age group as we know what they
would enjoy and what they would not enjoy as we are
roughly the same age.
Gender: Females however males would also have an
interest due to it being a girl band.
Class: Working and middle class
Geographical Location: We will not be shooting our video
out of our current location so the video will be shot in South
East London, mainly Croydon and Bromley borough.
