The document discusses plans for a music video to promote the song "Christ Conscious" by Joey Bada$$. It will feature a performance-based video filmed mainly outdoors at a skate park using a Canon HD camera. Special effects will emphasize lyrics and the artist will perform daily activities. A small crew is needed to film, provide lighting/sound, edit, and assist. The target audience is ages 15-27 and the video will feature 17-year-old Joseph who listens to hip hop and dresses in an urban style appropriate for conscious rap.

1. The song that I will be using is a song called “Christ Conscious” which is made by an artist called Joey
Bada$$. The music video is going to performance based. This song is a Hip Hop song but falls under
the sub category of Conscious Rap. The song would be suitable for people who are artists and look
for the deeper meaning in things. The purpose of this music video is to gain more attention from the
audience so that the audience acknowledge their existence. The length of the product will be around
4 minutes long, which is usually how long a music video is. Through my research I found out that my
target audience will be an audience aged between 15 – 27.
The product will be a music video which shows the artist going through his daily life. Added special
effects will be added to emphasise specific lyrics, punch lines and metaphors. The product will be
aimed to be mainly outdoors with some of the footage filmed indoors. Most of the footage is
intended to be at the skate park, which can connote that the artist is having a good time. I will be
using a High Definition Canon camera to film the music video in order to record the best quality
footage that I could get. I will then be using After effects and Sony Vegas to edit my footage. Most of
the special effects will be done on After Effects.
A small crew will be needed for the following jobs:
- Camera Operator, to film the footage
- Lighting Operator, to set the lighting levels
- Sound Operator, to play the song while I record the footage
- Editor, to edit the footage that is recorded
- Artist, to perform in the music video
- Someone to carry the equipment.

2. Age: 17
Gender: Male
Dress code: Hipster/Urban
Type Of Music He Listens To: Hip-Hop
Personality: Extremely talkative, playful
Conscious
Hobbies: Skating, Graphic Art
The reason I chose to have Joseph to
perform in my music video is because he is
reliable and time efficient which means I
will not have to worry about any
organisation issues. I also chose Joseph
because he fits with the genre in the type
of way he dresses and his mannerism.
Furthermore, Joseph listens to the type of
music my music video is based around and
listens to the song that I am going to be
making a music video for, meaning there
should not be any problems with the
performer lip synching to the music.
Another reason why Joseph is suitable for
my music video is because he feels
comfortable in front of a camera, which is
beneficial as it will make the footage look
more authentic and can reduce the
amount of shoots we will have to take.

3. The clothing that the performer will be
wearing is modern hip-hop urban clothing.
This can consist of hoodies, plain t-shirts,
caps, etc. Some of these clothing may have
some patterns on them. The use of these
costumes are seen quite frequently in
conscious rap. Most of the time the urban
clothing that is used is usually made by the
artist themselves, for example in the last
two images which are seen on this slide,
the t-shirt that says “zombies” and the
grey hoodie that says “T.D.E”, are both
trademarks for the artists (one being from
the group ‘Flatbush Zombies’ and the
other from the group known as Top Dawg
Entertainment or ‘T.D.E’ for short.

4. The reason why I chose this location is
because it fits with the type of genre of
music that I am doing. I especially chose
the rooftop as it can connote the artists
power and status upon the audience.
Because the location is mainly outside,
that means I partly have to rely on the
weather for good lighting, however, the
lighting can be enhanced on the computer,
so can the quality of the video.