Communicating with your community has become such a complicated endeavor. This presentation includes social media statistics, trends and inforamation on how cities today are using channels like Facebook, Twitter, YouTube and Pinterest to build and strengthen their relationships.
This document outlines a presentation given by Simon Duncan on developing and implementing a social media strategy for voluntary organizations. The presentation covers introducing social media tools like Facebook, Twitter, blogs and YouTube and how organizations can use them to build relationships and engage their communities. It emphasizes listening to audiences, sharing content, and connecting people. The presentation also provides guidance on creating a social media strategy with goals, research, tools selection, an action plan and evaluation. Useful links are included for social media planning and administration.
Building a CHC Social Media Policy/Guide - London InterCommunity Health Centrecachc
This document discusses the need for a social media policy at a community health centre. It notes that social media has become an important way for people to interact and share information online. The document provides statistics on social media use in Canada, particularly on Facebook. It argues that a social media policy is needed to help the public better understand the health centre's services and brand through online engagement. The policy should provide guidelines for both employee and external online posts to present a clear message in an ethical manner.
Genie is a tool that helps people map their personal support networks, complete a preferences questionnaire, and link their interests to a database of local activities and resources. It uses visual maps of networks and support options, guided help, and a reliable database to assist users in engaging their support systems and finding new activities. The goal is to improve network engagement, extend people's networks, and achieve health benefits by helping those with long-term conditions, the isolated, and others seeking new support.
Social Media 101 for Community Health Centres: WEBINAR presentationcachc
This webinar discusses how social media can help community health centres achieve their missions and priorities. It provides an overview of common social media tools and recommendations for getting started with social media. The webinar also highlights the experience of London InterCommunity Health Centre, which uses Facebook, Twitter, blogs and its website to engage the community, promote programs and services, and advocate on issues. Analytics show these tools effectively reach many people and drive them to the health centre's online content and resources.
Lee Aase presents 5 theses on social media in healthcare and provides case studies from Mayo Clinic's experience to support them. He argues that social media will transform every industry, including healthcare, and that organizations should thoughtfully engage on these platforms. He shares examples where Mayo Clinic used YouTube, Twitter, blogs and other tools to promote their medical experts and research, gaining millions of views and new patient referrals with little financial cost. Aase advocates experimenting further with social media to enhance collaboration and research promotion.
Building A Content News Engine AAMC, #GIA17 Ron Petrovich Mayo Clinic
How the Mayo Clinic News and News Delivery Team, in the Communications Division of Public Affairs, is creating a content engine that involves Social Media and Digital Innovation, Media Relations, Research and Education, Development, The Practice, and Marketing. The multi media content produced in the news engine targets an internal and external audience and is platform agnostic. The stories are nuanced for the different platforms, but if it;s compelling content,the goal is to share it widely, and the key is to connect early in the process.This presentation was delivered at the American Association of Medical Colleges, AAMC, National Professional Development Conference for Institutional Advancement.
This document outlines a presentation given by Simon Duncan on developing and implementing a social media strategy for voluntary organizations. The presentation covers introducing social media tools like Facebook, Twitter, blogs and YouTube and how organizations can use them to build relationships and engage their communities. It emphasizes listening to audiences, sharing content, and connecting people. The presentation also provides guidance on creating a social media strategy with goals, research, tools selection, an action plan and evaluation. Useful links are included for social media planning and administration.
Building a CHC Social Media Policy/Guide - London InterCommunity Health Centrecachc
This document discusses the need for a social media policy at a community health centre. It notes that social media has become an important way for people to interact and share information online. The document provides statistics on social media use in Canada, particularly on Facebook. It argues that a social media policy is needed to help the public better understand the health centre's services and brand through online engagement. The policy should provide guidelines for both employee and external online posts to present a clear message in an ethical manner.
Genie is a tool that helps people map their personal support networks, complete a preferences questionnaire, and link their interests to a database of local activities and resources. It uses visual maps of networks and support options, guided help, and a reliable database to assist users in engaging their support systems and finding new activities. The goal is to improve network engagement, extend people's networks, and achieve health benefits by helping those with long-term conditions, the isolated, and others seeking new support.
Social Media 101 for Community Health Centres: WEBINAR presentationcachc
This webinar discusses how social media can help community health centres achieve their missions and priorities. It provides an overview of common social media tools and recommendations for getting started with social media. The webinar also highlights the experience of London InterCommunity Health Centre, which uses Facebook, Twitter, blogs and its website to engage the community, promote programs and services, and advocate on issues. Analytics show these tools effectively reach many people and drive them to the health centre's online content and resources.
Lee Aase presents 5 theses on social media in healthcare and provides case studies from Mayo Clinic's experience to support them. He argues that social media will transform every industry, including healthcare, and that organizations should thoughtfully engage on these platforms. He shares examples where Mayo Clinic used YouTube, Twitter, blogs and other tools to promote their medical experts and research, gaining millions of views and new patient referrals with little financial cost. Aase advocates experimenting further with social media to enhance collaboration and research promotion.
Building A Content News Engine AAMC, #GIA17 Ron Petrovich Mayo Clinic
How the Mayo Clinic News and News Delivery Team, in the Communications Division of Public Affairs, is creating a content engine that involves Social Media and Digital Innovation, Media Relations, Research and Education, Development, The Practice, and Marketing. The multi media content produced in the news engine targets an internal and external audience and is platform agnostic. The stories are nuanced for the different platforms, but if it;s compelling content,the goal is to share it widely, and the key is to connect early in the process.This presentation was delivered at the American Association of Medical Colleges, AAMC, National Professional Development Conference for Institutional Advancement.
The document discusses setting up a camera and tripod to film an artist seated on a park bench, with consideration given to sticking with the planned camera angles or adding more. It also mentions the boys mutually deciding where to place the camera and then leaving the camera and artist to work while trying a tracking shot from behind in the park.
Andrew Goodwin argues that pop music videos have a different narrative structure than novels and films. He provides several reasons for this, including that videos are created around songs rather than traditional narrative arcs, the singer acts as both narrator and main character, and the singer directly addresses the audience. Goodwin also discusses different types of relationships between song lyrics and music videos, including illustration, amplification, and disjuncture. He notes that music videos try to appeal to a wide audience while targeting the core fans.
This document promotes a website called www.victorysure.com that claims to offer a powerful system to generate a big amount of cash flow continuously in one's bank account within just a few days. It claims the system generates money without needing a company, closing, capping, power, or weakness. Basic instructions are provided on how to join by registering at the website, depositing Rs. 1000 into another user's bank account, and then receiving money as more users join under you. However, no clear explanation is given about how the money is actually made.
The film crew decided to experiment with shooting footage at Waterloo Bridge, despite it not being in their original storyboard. They worked to get steady frames looking over the bridge as the sun began to set. They then turned the camera around to capture landscape shots of the River Thames from the other side of the bridge. Later, they relocated to Southbank to film a tracking shot of an artist walking and singing along the Thames, getting both wide shots and closer mid shots. They also captured more scenery footage near the London Eye before ending the day with an over the shoulder bench shot.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Este documento menciona a varios artistas musicales populares como Selena Gómez, Ariana Grande, Adele, Miley Cyrus, Demi Lovato, Taylor Swift, Rihanna, Beyoncé, Shakira, Madonna, Britney Spears, Pink, Justin Bieber y Jonas Brothers, así como los géneros musicales pop y música, entre otros.
Hier nog het filmpje van het teamevent van W23 (voor wie het nog niet had gezien ;-)) Bedankt voor alle handtekeningen en de stemmen! De diertjes gaan blij zijn! And we are gonna enjoy the vespa ride! :D
The document discusses setting up equipment for a music video shoot, including discussing camera placement and framing with the team. It also shows the singer warming up and then singing the first take of the track from the front on camera. Additional photos show the team experimenting with different camera angles and adjusting the tripod to ensure the camera is set up correctly before beginning to film.
Michael A. Cusumano is a professor at MIT Sloan School of Management who has published 9 books and over 70 articles on management strategy and innovation. An industry platform provides a common foundation technology that can be reused across product variations. It requires complementary products and services from other firms to create value for users. Platform providers need to attract these complementors to join their ecosystem and help the platform grow through network effects that benefit both the platform and complementors. Winning platforms have a strong ecosystem backing their strategy rather than just the best technology.
Company V implemented a vendor-supplied Manufacturing Resource Planning (MRP II) system that failed due to neglecting human factors during implementation. Key issues included forcing the system to fit the company's processes rather than vice versa, lack of employee training and buy-in, and focusing only on direct financial benefits and costs rather than indirect impacts. The company later developed its own "bespoke" MRP II system that was successful after addressing human and organizational factors through training, team building, and involving employees and external experts.
The document discusses creativity and innovation in organizations. It covers factors that stimulate and inhibit creativity, tools to measure creativity, and models for creative problem solving. The creative problem solving process involves defining a goal, gathering data, generating ideas, selecting solutions, planning action, and measuring results. Fostering creativity requires an environment with freedom, encouragement, resources, and cross-functional cooperation.
The document discusses creativity and innovation in organizations. It covers factors that stimulate and inhibit creativity, such as freedom and competition. Creative problem solving models are presented, including defining the problem, idea generation, and implementation. The document also discusses measuring creativity and creating an environment that brings out creativity in employees.
The document lists various sports including skateboarding, boxing, football, snowboarding, American football, riding, dance, ice skating, basketball, and baseball.
Digital Marketing 101 for Arts Presenters: Being social with social mediaTechSoup Canada
The document is a presentation on using social media for digital marketing. It discusses understanding social media and its importance for non-profits. It provides guidance on selecting social media channels, creating and sharing content, and measuring the impact. Examples are given of content that engages audiences and how to structure social media campaigns. Metrics and tools for evaluating effectiveness are also outlined. The presentation aims to help non-profits optimize their use of social media.
This document provides an overview of social media and its growing importance. It discusses how businesses can benefit from an effective social media presence through increased exposure, interaction and sharing of content. Popular social media platforms like Facebook, Twitter, Instagram and Google+ are analyzed in terms of their user bases and engagement metrics. Best practices for social media include developing a content strategy, monitoring trends, and engaging with followers. Examples of successful social media campaigns demonstrate how brands can go viral by leveraging trends and opportunities.
This document provides an overview of social media and how non-profit organizations can utilize various social media platforms. It discusses what social media is, how mainstream it has become, and the importance of having an online presence and engaging supporters through social media. The document then gives recommendations on developing a social media strategy, profiling audiences and organizations, and provides examples of how to use tools like websites, email, blogs, video, and social networking sites to engage stakeholders and spread an organization's message.
The document discusses setting up a camera and tripod to film an artist seated on a park bench, with consideration given to sticking with the planned camera angles or adding more. It also mentions the boys mutually deciding where to place the camera and then leaving the camera and artist to work while trying a tracking shot from behind in the park.
Andrew Goodwin argues that pop music videos have a different narrative structure than novels and films. He provides several reasons for this, including that videos are created around songs rather than traditional narrative arcs, the singer acts as both narrator and main character, and the singer directly addresses the audience. Goodwin also discusses different types of relationships between song lyrics and music videos, including illustration, amplification, and disjuncture. He notes that music videos try to appeal to a wide audience while targeting the core fans.
This document promotes a website called www.victorysure.com that claims to offer a powerful system to generate a big amount of cash flow continuously in one's bank account within just a few days. It claims the system generates money without needing a company, closing, capping, power, or weakness. Basic instructions are provided on how to join by registering at the website, depositing Rs. 1000 into another user's bank account, and then receiving money as more users join under you. However, no clear explanation is given about how the money is actually made.
The film crew decided to experiment with shooting footage at Waterloo Bridge, despite it not being in their original storyboard. They worked to get steady frames looking over the bridge as the sun began to set. They then turned the camera around to capture landscape shots of the River Thames from the other side of the bridge. Later, they relocated to Southbank to film a tracking shot of an artist walking and singing along the Thames, getting both wide shots and closer mid shots. They also captured more scenery footage near the London Eye before ending the day with an over the shoulder bench shot.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Este documento menciona a varios artistas musicales populares como Selena Gómez, Ariana Grande, Adele, Miley Cyrus, Demi Lovato, Taylor Swift, Rihanna, Beyoncé, Shakira, Madonna, Britney Spears, Pink, Justin Bieber y Jonas Brothers, así como los géneros musicales pop y música, entre otros.
Hier nog het filmpje van het teamevent van W23 (voor wie het nog niet had gezien ;-)) Bedankt voor alle handtekeningen en de stemmen! De diertjes gaan blij zijn! And we are gonna enjoy the vespa ride! :D
The document discusses setting up equipment for a music video shoot, including discussing camera placement and framing with the team. It also shows the singer warming up and then singing the first take of the track from the front on camera. Additional photos show the team experimenting with different camera angles and adjusting the tripod to ensure the camera is set up correctly before beginning to film.
Michael A. Cusumano is a professor at MIT Sloan School of Management who has published 9 books and over 70 articles on management strategy and innovation. An industry platform provides a common foundation technology that can be reused across product variations. It requires complementary products and services from other firms to create value for users. Platform providers need to attract these complementors to join their ecosystem and help the platform grow through network effects that benefit both the platform and complementors. Winning platforms have a strong ecosystem backing their strategy rather than just the best technology.
Company V implemented a vendor-supplied Manufacturing Resource Planning (MRP II) system that failed due to neglecting human factors during implementation. Key issues included forcing the system to fit the company's processes rather than vice versa, lack of employee training and buy-in, and focusing only on direct financial benefits and costs rather than indirect impacts. The company later developed its own "bespoke" MRP II system that was successful after addressing human and organizational factors through training, team building, and involving employees and external experts.
The document discusses creativity and innovation in organizations. It covers factors that stimulate and inhibit creativity, tools to measure creativity, and models for creative problem solving. The creative problem solving process involves defining a goal, gathering data, generating ideas, selecting solutions, planning action, and measuring results. Fostering creativity requires an environment with freedom, encouragement, resources, and cross-functional cooperation.
The document discusses creativity and innovation in organizations. It covers factors that stimulate and inhibit creativity, such as freedom and competition. Creative problem solving models are presented, including defining the problem, idea generation, and implementation. The document also discusses measuring creativity and creating an environment that brings out creativity in employees.
The document lists various sports including skateboarding, boxing, football, snowboarding, American football, riding, dance, ice skating, basketball, and baseball.
Digital Marketing 101 for Arts Presenters: Being social with social mediaTechSoup Canada
The document is a presentation on using social media for digital marketing. It discusses understanding social media and its importance for non-profits. It provides guidance on selecting social media channels, creating and sharing content, and measuring the impact. Examples are given of content that engages audiences and how to structure social media campaigns. Metrics and tools for evaluating effectiveness are also outlined. The presentation aims to help non-profits optimize their use of social media.
This document provides an overview of social media and its growing importance. It discusses how businesses can benefit from an effective social media presence through increased exposure, interaction and sharing of content. Popular social media platforms like Facebook, Twitter, Instagram and Google+ are analyzed in terms of their user bases and engagement metrics. Best practices for social media include developing a content strategy, monitoring trends, and engaging with followers. Examples of successful social media campaigns demonstrate how brands can go viral by leveraging trends and opportunities.
This document provides an overview of social media and how non-profit organizations can utilize various social media platforms. It discusses what social media is, how mainstream it has become, and the importance of having an online presence and engaging supporters through social media. The document then gives recommendations on developing a social media strategy, profiling audiences and organizations, and provides examples of how to use tools like websites, email, blogs, video, and social networking sites to engage stakeholders and spread an organization's message.
The document discusses a pilot test of a social media outreach campaign conducted by the Financial Security for All Community of Practice to promote savings. It involved developing 70 Facebook posts and 70 tweets on savings topics and distributing them through a network of 94 partner organizations. The campaign was evaluated using a triangulated approach involving multiple assessment methods. The goal was to help determine the FSA CoP's ability to implement and evaluate a national social media financial education project.
The document discusses social media and its role in libraries. It defines social media and user generated content. It explains how social media has changed how people interact and communicate. It emphasizes the importance of information literacy and technological literacy in this new digital environment. It discusses concepts like participatory culture, the participation gap, and challenges of transparency and ethics that youth face. It provides statistics on usage of major social media platforms like Facebook, YouTube, and Pinterest. It outlines strategies libraries can take to better utilize social media, such as combining online and in-person events, curating content, and writing succinctly for the web.
Dave Tinker, CFRE presentation to Volunteer Administrators of Southwestern PA and Westmoreland Association of Volunteer Administrators conference on May 17, 2013
Clare Roebuck, Locality - social media presentation at Locality's convention ...Clare Roebuck
This document provides an overview of social media and how non-profit organizations can use social media to build community engagement. It discusses what social media is, why it is important, how it can help organizations meet goals like increasing attendance or fundraising. It also covers selecting appropriate platforms like Facebook, Twitter, YouTube and setting goals and metrics for each. The document provides tips on creating engaging content, implementing a social media strategy, and addressing any issues that may arise.
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
Social media and your organization 7.15.10Jocelyn Harmon
The document discusses how organizations can utilize social media to engage with stakeholders and achieve their communication goals. It defines social media and provides statistics on its widespread use. Key recommendations include developing a social media strategy aligned with communication objectives, understanding audience demographics and behaviors online, and using various social media tools like websites, blogs, video and social networks to build relationships and spread content. Proper measurement is also emphasized.
This document summarizes a presentation by Julie Harris on digital marketing and fundraising. Some key points covered include:
1) The importance of having clear objectives and activities in a digital marketing/fundraising plan that are focused and fit with overall organizational plans and strategy.
2) Regularly reviewing digital marketing efforts to check return on investment and measure metrics like usage, comments, and follower analysis.
3) Barriers still exist to internet usage, with some populations like those over 65 and in social housing being less likely to use the internet. However, benefits can include increased communication and confidence once connected.
4) Different types of social media were highlighted as tools for outreach, advocacy, and fundraising,
The document provides an agenda for a social media seminar, including presentations on definitions of social media, why brands use social media, social commerce tools, and monitoring social media. It then discusses various social media strategies and best practices for brands, including examples from Marks & Spencer, H&M, Compare the Meerkat, and Cobra. It emphasizes engaging customers in conversations rather than just broadcasting messages.
This document provides guidance on how to effectively use social media. It begins by explaining why social media is important, noting that it allows you to engage with your target audience and that international educators are increasingly using social media. It then discusses social media from the perspectives of a study abroad office, provider, and marketing firm. Examples of successful campaigns for each perspective are also provided. The document concludes by outlining a four step approach to social media: understand and strategize, create and publish content, manage and monitor, and measure, evolve and repeat. Key takeaways emphasize the importance of having a social media strategy and utilizing available resources.
Social Media Strategies for Schools for OASBO ConferenceShane Haggerty
This document discusses social media strategies for school districts. It outlines how social media can be used as an engagement tool through platforms like Twitter, Facebook, and blogging. The document addresses myths versus facts about social media, and provides examples of how two Ohio school districts, Pickerington Local Schools and Ohio Hi-Point Career Center, are using social media for outreach, branding, and increasing enrollment through targeted campaigns. Barriers to social media use and next steps for developing a strategy are also covered.
Social media is a great tool for colleges and universities to attract new students as well as connect and engage with the current student body. It’s also a way to facilitate intercollegiate and staff communication. In this presentation, I’ll share why all facets of student services should be using social media and how to get started today!
Topics Covered:
Making the shift to social
Popular social media channels
Why colleges should be using social media
College and university trends
Departmental ideas
An action plan for going social
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Social Media for Municipalities - Choosing the Right e Medium for the eMesage
1. Selecting the Right e-Medium for
the Message
Laura Schieber, Vivanti Group
ICMA Conference Presenter
2. Laura Schieber, Principal Vivanti Group
• Why am I here?
• What will I accomplish?
• What can you glean from listening to me?
– Introduction
– Demographics / usage
– Social media channels
– Best practice examples for municipal social media
– Social Media 101, 201, 301
3. social media has
overtaken porn as
the #1 activity on the
web
http://dianehughesdotcom.wordpress.com/2013/06/26/social-media-a-great-video-with-some-surprising-stats/
5. social media demographics
62%
71%
Male
Female
55% 60% 65% 70% 75%
Gender
User % Of Each Group
65%
68%
72%
60%
62%
64%
66%
68%
70%
72%
74%
White, non-
Hispanic
Black non-
Hispanic
Hispanic
Race
83%
77%
52%
32%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
18-29 30-49 50-64 65+
Age
6. facebook is king
83% 5.7% 1.9% 1.7% 1.4% 6.1%
Facebook Tumblr Pinterest Twitter Linked In Other
Share of time spent on various social
media channels
Facebook is the #1 website on the Internet
9. largest 75 cities get social
• Nearly all city sites allowed comments and
presented policy content such as discussions
of city budgets.
2012 University of Illinois at Chicago study
87%87%
75%
10. governments are using social media
for everything from handling 311
service requests to hosting real-
time interviews with public officials
to crowdsourcing ideas around
public policies.
Information Week, Feb. 27, 2012
http://www.informationweek.com/government/enterprise-applications/top-14-government-social-media-
initiativ/232601128
11. city business
@NYCMayorsOffice
Tweets on city
news, links to press
conferences, respon
ses to citizen
questions about city
policy, and more.Best Twitter Practices:
-Real-time updates
-Replies & conversation
-Cross-references
-Links to photos
12. tourism
Visit Dallas planted
giant B and G letters
around the city
inviting people to
put the I in Big. The
campaign has been a
tremendous success.Best Facebook Practices:
-Visual
-Fun
-Social / involving people
-Quirky / unique
13. events
Best practices:
Reinforce event branding.
Generate buzz with social
contests.
Event photos.
Maintain connections over
the year.
Best Practice – 70-20-10 Rule
Brand Building: 70%
Sharing : 20%
Promoting: 10%
14. safety
Coverage Includes:
Safety tips, historical
photos, news, memorials
Twitter ideal for real-time
updates, trafficReal-time updates about fire
locations and status. More serious
news-focused tone.
15. community building
Special tab to report
a problem and
request service
Best practice:
Be social – support
real-world activities
and connect with
people.
16. parks & recreation
Pinterest is a
great way to
show potential
visitors what
your town has to
offer.
Showcase your visual
assets using a visual
medium like
Pinterest.
Community boards
let others pin.
Best practice: Pinterest
users love projects and
activities. Showcase your
craft guild and highlight
activities and fitness
opportunities in your
community .
18. raising the bar
• 2.0
– Monitor & report
– Find your voice
– Grow audience
– Showcase success stories
– Automated tools
– Reputation Management /
Crisis Management
– Collaboration on documents,
ideas, events for the organization
19. imagine the possibilities
• 3.0
– Regular blogging
– Twitter as EMS channel
– Twitter as voting mechanism
– Facebook as public discussion forum
– Podcasts / YouTube
http://www.firebellymarketing.com/wp-content/uploads/2013/07/36-rules-social-media.png
20. a few resources
NEWS / TRENDS
• Mashable
• SlideShare
• HubSpot
• Marketing Profs
GOV SOCIAL MEDIA TRENDS
• Gov Loop
• Gov Delivery
• State Tech
MONITOR/REPORTING
• Hoot Suite
• Radian6
• Klout
• Google Alerts
• Social Mention
• Tweetdeck
Please share your favorites with me!
My firm provides social media services for a variety of clients – including Addison, Texas.Social media trends, stats, best practices.Ideas you can put to use.
1. Facebook is the most visited website (of all websites)2. Facebook shares have the greatest influence on Google search rankings in the U.S. followed by backlinks.3. 53% of people recommend companies and products on Twitter.4. There are 800 million active users on YouTube that spend an average of 15 minutes/day on YouTube5. The average consumer mentions brands 90 times/week with family, friends and co-workers.6. There are 5 million images uploaded to Instagram every day7. The average user spends 89 minutes/month on Pinterest8. 56% of people check Facebook daily9. There are 120,000 tweets sent every second10. 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online11. The Google +1 button is used 5 billion times per day.12. 83% Of Pinterest Users are women, the most popular categories include clothes, crafts, and food.13. The average user spends 21 minutes/week on LinkedIn14. WordPress is the highest ranked blogging platform on Google including Blogger and Tumblr15. 50% of shoppers have made a purchase based on a recommendation through a social media networkhttp://smallbusiness.yahoo.com/advisor/15-social-media-statistics-every-business-needs-know-001509118.html
ECONOMIC SNAPSHOT| SOCIAL NETWORKINGBy TOM SETZERStaff Artisttsetzer@dallasnews.comBy KRISTA M. TORRALVAStaff Writerbusinessnews@dallasnews.comSocial networking is at an all-time high, with nearly three quarters of American adults using a wide variety of platforms. Nationally, the percentage of social media users multipledninefold from 8 percent in 2005 to 72 percent asof May, according to the Pew Research Center. While young adults still make up the largest population of social media users, older Internet users are getting more connected.Following social media trendsAndrew Lipsman,vice presidentof marketing and insights, comScoreAnthony Edwards,board member,Texas Social Media Research InstituteKrista M. Torralva,staff writer,The Dallas Morning News SOURCES: comScore; Facebook; Texas Social Media Research Institute; Pew Research Center
YouTubeFour SquareYelpEtc…Power of the network that makes it powerful – explain what a social network is – sitting in the room can become a network. ECONOMIC SNAPSHOT| SOCIAL NETWORKINGBy TOM SETZERStaff Artisttsetzer@dallasnews.comBy KRISTA M. TORRALVAStaff Writerbusinessnews@dallasnews.comSocial networking is at an all-time high, with nearly three quarters of American adults using a wide variety of platforms. Nationally, the percentage of social media users multipledninefold from 8 percent in 2005 to 72 percent asof May, according to the Pew Research Center. While young adults still make up the largest population of social media users, older Internet users are getting more connected.Following social media trendsAndrew Lipsman,vice presidentof marketing and insights, comScoreAnthony Edwards,board member,Texas Social Media Research InstituteKrista M. Torralva,staff writer,The Dallas Morning News SOURCES: comScore; Facebook; Texas Social Media Research Institute; Pew Research Center
Visual Marketing: BOOM!Infographics and visual marketing have seen a massive boom in the past year, especially with the proliferation of photo sharing giant Pinterest. Of all the social media trends on this list, I’m certain this one is bound to be hot for a while.38% of marketers plan to increase their use of photo sharing sites such as Instagram.Mobile Marketing: BOOM!Let’s face it: Smartphone is the new phone these days and Google is sitting in everybody’s pocket. Are you optimized for mobile? If not, the stats should frighten you because there is a good chance your competitors are…and they might be doing pretty well with it. Yikes!28% of Internet usage comes from a mobile phone. (Pew Research Center)55+ Social Media Users: BOOM!Although the highest usage on social media is between the ages of 12-34, the demographic with the highest rate of growth is the 55+ crowd. Whoever said seniors weren’t hip?According to a Global Web Index study it is:Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic at 79% since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively.
http://www.uic.edu/cuppa/ipce/interior/CELocalEGovSMFullReport2012.pdfSee the University of Chicago Study 2012Twitter was used by 87 percent of the cities up from 25 percent in 2009. Facebook also used by 87 percent of the cities, up from 13 percent. YouTube links appeared on the websites of 75 percent of the cities, up from 16 percent.Under utilized channels include Blog, Flikr,
Governments are using social media platforms and technologies to engage the public in a variety of ways, from providing information on government services to emergency response.San Francisco 311 – tab on Facebook for people to lodge complaints to the city.
Biggest – started Big Influence – online and office movement – concept of B / G – go deeper and highlight and focus – highlight pockets of the city – diversity – pick out influencers and – combining and take online and make it consistent with online – really pretty easy to integrate.
Consider following the 70/20/10 rule. Social media should be seen as an outlet to create engagement with like minded individuals and as a way to develop relationships and identify yourself as an industry thought leader.The 70/20/10 rule was defined by Crystal Vikaitis who breaks down your business’s social media posts into three different categories. The three categories are broken down into providing your audience value, sharing the content of other individuals and companies, and lastly promoting your company.Join GroupsEngage as a participant in discussions already underway (e.g. Facebook Wall, Discussions, Links)Consider the Goal for your Social Media expansion.What are you out to accomplish? (e.g. replace email newsletter, encourage feedback, talk to journalists) – Increase traffic to Website, connect to potential businessesEstablish Metrics that Demonstrate SuccessIs it working? Why or why not? (e.g. better informed audience, easier event planning, faster response to news)Practice Posting to a Small Group FirstPut together a series of posts in your favorite word processor and circulate those to a small group. Take feedback.Design the BlogDon’t bog down in the aesthetics, this is not a good way to spend time. Most simple blog designs are ideal for cities/municipalities.Establish ConnectionsLearn to connect your different social media participation areas in one, easy to view place using RSS – it will save you hours.Be Honest and AuthenticYour Social Networking credibility depends on authenticity. Humans make mistakes, so laugh at yourself and show your personality.Use Intriguing Headlines That Draw Users InThink about what would “grab” people who are skimming headlines. Engage your readers’ curiosity and expertise.Use the Blog as Your Go-To DestinationRefer people to the blog instead of answering questions in email or publishing paper. This will train people to always check there first – saving you huge quantities of time.Guest Post Look for opportunities to post on other blogs (e.g. another Cities’ blogs) Link back to your regular blog to increase readership. Collaborate with other city bloggers.Answer Questions Whenever PossibleUse tools that help you monitor the social web for questions, and delight readers by answering them in the social web.
Don’t give up – social ROI gives you financial ROI – if you don’t listen to constituents are – way to connect the two worlds – can’t hear back through advertising – know right away if people like something or not.