My presentation on Twitter for your small business, presented for @SMCNH at the @PortsChamber Business Development Seminar, 11/08/12

1. Twitter
for your small business
Crystal Paradis | Brown & Company Design
@laughtercrystal

2. Should my business be on Twitter?
Do you want people talking about your
business?

3. What is Twitter?
A micro-blogging,social,information network

4. What is a tweet?
140 character-limit updates
Made up of:
Plain Text
Clickable Text
- Handles
- Hashtags
- URLs (to webpages or photos)

5. Twitter uses for business
Exposure
Expertise
Exchange

6. Exposure
Tweets
Retweets
Mentions
Follows
Lists

7. Exposure: talking about yourself
Show your personality
Promote others
Include relevant hashtags
Add links and photos

8. Exposure: others talking about you
Accessibility
to your fans
Awareness
of conversations
Ability
to respond

9. Expertise
Industry Leaders
Hashtags
Keywords
Lists

10. Expertise: Find #experts
Find expertise through
hashtags

11. Expertise: Save experts
Curate Lists:
-Keep track of experts
- Show your own
expertise

12. Exchange
Conversations!

13. Exchange:Support/info
Be responsive!
Set up email notifications if
you aren’t monitoring
Twitter regularly
A timely response goes a
long way!

14. #protip: RTs/MTs
Retweet (RT) Method #1:
Gives original tweeter exposure
RT Method #2:
Gives you exposure
RT with comment:
Add your opinion/voice
Modified Tweet (MT):
If you need/want to edit

15. #protip: Replies vs. Mentions
Don’t start a tweet with a twitter handle.
You should only break this rule on purpose!
Mention: Giving a public shout-out?
All followers see
Just chatting?
Reply:
Only followers of both
parties see

16. Finally: Manners Matter!
Thank people for mentions/replies/shares
…and keep it positive!

17. Thank you!
Crystal Paradis | Brown & Company Design
@laughtercrystal