Twitter 101


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Learn how to use Twitter from A to Z...

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  • Retweets by others: Retweets by you: Your tweets, retweeted
  • Twitter 101

    1. 1. Twitter 101 By: @KathleneHestir February 4, 2010
    2. 2. Topics <ul><li>Tweets </li></ul><ul><li>Direct Messages (DM) </li></ul><ul><li>@Replies </li></ul><ul><li>Retweets (RT) - 2 Types </li></ul><ul><li>Hashtags (#) and Trending Topics </li></ul><ul><li>Twitter Lists </li></ul><ul><li>Third-Party Twitter Clients (Hootsuite) </li></ul>
    3. 3. Twitter Terms <ul><li>Mistweet: a Tweet in which one later regrets </li></ul><ul><li>Neweeter: a new tweeter </li></ul><ul><li>Occasionitter: an occasional tweeter </li></ul><ul><li>Twaffic: Twitter traffic </li></ul><ul><li>Tweepish: feeling sheepish or regretful about something you tweeted </li></ul><ul><li>Tweeple/ Tweeps: Twitter people/peeps </li></ul><ul><li>Tweetheart: The special tweeter who makes your heart skip a beat </li></ul><ul><li>Tweetup: When Twitters meet in person - a Twitter meet up </li></ul><ul><li>Twis – to dis a fellow twtterer – very bad form </li></ul><ul><li>Twitterati: The A-list twitterers </li></ul><ul><li>Twitterfly: Being a social butterfly on Twitter evidenced by extreme usuage of @replies </li></ul><ul><li>Twitter-ku: Those who either post on both Twitter & Jaikiu or load their Twitter feed into Jaiku </li></ul><ul><li>Twitterloop: To be caught up with friends tweets & up on the convo </li></ul>
    4. 4. Tweet <ul><li>Short update of 140 characters or fewer. </li></ul><ul><li>These messages are posted to your account, sent to your followers and are searchable on Twitter search. </li></ul><ul><ul><li>Use Tweets to: Build channels, increase awareness and engage consumers . </li></ul></ul>
    5. 5. Direct Messages (DMs) <ul><li>Direct messages are private messages sent from one Twitter user to another. </li></ul><ul><li>You can only send a direct message to a person who follows you . </li></ul><ul><ul><ul><li>- Use DMs to: Build channels, engage consumers, promote incentive redemption & facilitate customer support. </li></ul></ul></ul>
    6. 6. At Replies (@) <ul><li>An @reply is a public message sent from one user to another </li></ul><ul><li>Setup as follows: @ username </li></ul><ul><li>Following is not necessary to reply to someone </li></ul><ul><li>All your replies are visible in the @username tab in your home page sidebar. </li></ul><ul><ul><li>Use @Replies to: Build channels, engage consumers & facilitate customer support </li></ul></ul>
    7. 7. ReTweets (RT) <ul><li>RTs indicate a re-posting of someone else’s tweet. </li></ul><ul><li>There are two versions of RTs: </li></ul><ul><ul><li>Manual RTs: </li></ul></ul><ul><ul><li>Twitter RTs: </li></ul></ul><ul><ul><li>Use RTs to: build channels, consumer validation & PR </li></ul></ul>
    8. 8. ReTweets (RT) <ul><ul><li>Manual RTs </li></ul></ul><ul><ul><li>Twitter RTs </li></ul></ul>
    9. 9. Hashtags (#)
    10. 10. <ul><li>Don’t overuse # – make sure they add value. </li></ul><ul><li>Great tool for conferences and events </li></ul><ul><ul><li>South by South West 2010 = #SxSW10 </li></ul></ul><ul><li>Give them context: </li></ul><ul><li>We’re hanging out with great bands & artists this week in Austin, TX @ #SxSW10 </li></ul><ul><li>Use Web Apps like: </li></ul><ul><li>Twitter Search, Twubs, Twist, Monitter, </li></ul><ul><li>, Tweetmeme, Plodt, Twitturly, </li></ul><ul><li>Twithority, TweetingTrends, PowerSearch, gtrend </li></ul>How to Get the Most Out of Hashtags (#)
    11. 11. Trending Topics <ul><li>Trending Topics track commonly used words and point to popular conversations in the Twitterverse </li></ul><ul><li>Trending topics are usually designated by a hashtag (#) </li></ul><ul><li>Recently Twitter began to offer Trending topics by region. You can now choose to see what topics or conversations are trending in different cities </li></ul>
    12. 12. To Follow or Not to Follow? <ul><li>You can only follow 2,000 people – before Twitter begins enforcing a strict (secret) following/follower ratio. This is to prevent spammers. </li></ul><ul><li>So don’t set up your account to auto-follow people </li></ul><ul><ul><li>There are a lot of spammers that will follow then unfollow you to increase there following. </li></ul></ul><ul><li>Follow people that may need or that you want to direct message you. </li></ul><ul><li>For everyone else use twitter lists … </li></ul>
    13. 13. Twitter Lists <ul><li>Use lists to: </li></ul><ul><ul><li>Organize your followers and influencers. </li></ul></ul><ul><ul><li>List your other product twitter accounts </li></ul></ul><ul><ul><li>Industry news </li></ul></ul><ul><ul><li>Category News </li></ul></ul><ul><ul><li>List company employees </li></ul></ul><ul><li>You can only follow 500 people per list. </li></ul>
    14. 16. <ul><li>Kathlene Hestir </li></ul><ul><li>Social Media Strategist, Engauge Digital </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>