Twitter For Sports Teams

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Basic Guide for Sport Teams on how to leverage twitter to engage with fans, do grassroot marketing, share the sport/game with a wider audience and ultimately sale more tickets

Twitter For Sports Teams

  1. 1. Ann Bernard CEO Yut Media, Inc. Twitter For Sport Teams
  2. 2. <ul><li>This presentation is based on the blog post </li></ul><ul><li>“If I Were Tweeting for the Washington </li></ul><ul><li>Capitals” </li></ul>
  3. 3. <ul><li>Benefits of Twitter </li></ul><ul><ul><li>Awesome crowd engagement </li></ul></ul><ul><ul><li>Bringing together of fans/community </li></ul></ul><ul><ul><li>Engaging in communication with </li></ul></ul><ul><ul><li>fans/community </li></ul></ul><ul><ul><li>Discover major influencers </li></ul></ul><ul><ul><li>Excellent and extremely inexpensive </li></ul></ul><ul><ul><li>marketing </li></ul></ul><ul><ul><li>Bringing the experience of the sport to a wide </li></ul></ul><ul><ul><li>audience </li></ul></ul>The Value Proposition of Twitter
  4. 4. Find Your Twitter Team <ul><li>Recruit a Team </li></ul><ul><li>1-3 individual(s) within the organization (marketing, PR, or sales) that are familiar with Twitter and the game </li></ul><ul><li>Make sure to select people that: </li></ul><ul><ul><li>Will commit to attending the games (that’s why you want more than one) </li></ul></ul><ul><ul><li>Have a solid understanding of the team, players and rules of game </li></ul></ul><ul><ul><li>Have good writing skills and are witty </li></ul></ul>
  5. 5. Create a Twitter Account <ul><li>Official Team Account </li></ul><ul><li>Go to www.twitter.com and create a new account. </li></ul><ul><li>Fill out Biography information with: </li></ul><ul><ul><li>Link to team’s main site </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Team Standings (wins/losses – keep data updated) </li></ul></ul><ul><ul><li>Information on next upcoming game (again keep updated) </li></ul></ul><ul><ul><li>Add picture of team logo </li></ul></ul><ul><li>Brand profile page accordingly by uploading a background </li></ul>
  6. 6. Be a Force on Twitter <ul><li>Follow these three rules to be a force to reckon </li></ul><ul><li>with on Twitter: </li></ul><ul><li>Deliver interesting and timely information/news </li></ul><ul><li>Connect a community of fans and people of similar </li></ul><ul><li>interests together </li></ul><ul><li>3. Support other grassroot efforts – inner and outer </li></ul><ul><li>connectivity </li></ul>
  7. 7. First Steps <ul><li>Begin Tweeting </li></ul><ul><li>Live Tweet the Games : This is why it’s important to have </li></ul><ul><li>people tweeting that understand the game, know the </li></ul><ul><li>players and rules. Also why good, witty and engaging </li></ul><ul><li>writers are better. </li></ul><ul><li>Daily Tweeting: Tweet facts, news, updates and “inside” </li></ul><ul><li>information. Information about the players, practices and </li></ul><ul><li>other happenings within the organization. Be informative </li></ul><ul><li>and engaging. </li></ul>
  8. 8. Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential Find Followers – Your Fans Find Fans Twitter Search ( www. search . twitter .com ): Do a key word search (name of team and players) in twitter search for people already talking about the team. Follow them. Add Twitter to Main Site: Might or might not want to add the twitter widget – however, link to twitter account somewhere on the main team site At the Games: Make a public announcement to fans at the game to @teamname to for immediate follow back
  9. 9. Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential Additional Tweeting Engage With Fans Tweet Blog Posts: To be much appreciated by loyal bloggers – tweet their blog posts/write-ups of the games. Not just major paper or blogger write-ups. Retweeting: Retweet relevant fan tweets for others to read. Ask For Feedback: Do not fear to ask fans for feedback, questions or comments. Reply to Fans: @teamname is someone communicating with you – communicate back whenever possible
  10. 10. Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential <ul><li>The Extra Mile </li></ul><ul><li>Fan Tweetup: Arrange a fan tweetup (or participate in one if fans schedule one first) before, after or for a game. Offer discounted tickets!?!? </li></ul><ul><li>Showcase Live Tweeting: At random times run a screen of the live tweeting. (Use hashtag) </li></ul><ul><li>Prizes For Live Tweeting: Run contests during the games and reward the fans live tweeting. (Their tweeting is broadcasting the game to their networks – raising awareness) </li></ul>Going the Distance
  11. 11. Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential This slide presentation covered a basic overview for successful tweeting Remember: Twitter is a powerful tool for Sport Teams Tweeting, although simple…has rules The point is to find, connect, inform and develop a community around the fans Start with the basics before getting fancy with it Don’t allow a boring, self-promoting idiot to tweet for the team Do explore the possibilities! For more info lookup: Twitter Tools for Community and Communications Professionals by Brian Solis In Conclusion…
  12. 12. Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential Got Questions – Want more Information Looking for the next step? Contact Us: [email_address] (571) 921-4944

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