How to be an iconic brand in a social era

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360i Agency presentation I compiled for the brands we work on

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How to be an iconic brand in a social era

  1. 1. Being an iconic brand In a social era
  2. 2. PROPRIETARY & CONFIDENTIAL 2 What do you think of as ICONIC?
  3. 3. PROPRIETARY & CONFIDENTIAL 3 Instantly recognizable A part of culture (not the latest trend) Worthy of admiration How we define iconic brands?
  4. 4. PROPRIETARY & CONFIDENTIAL 4 1.  Cuts through the cluttered landscape 2.  Dominates top of mind awareness 3.  Easily forgiven 4.  Ability to stretch 5.  Financial performance Why does being iconic matter for brands?
  5. 5. PROPRIETARY & CONFIDENTIAL 5 Omni-Presence The evolution of building iconic brands Anthemic moments Real TimePurpose driven Doing not saying
  6. 6. How to navigate iconic brand building today?
  7. 7. PROPRIETARY & CONFIDENTIAL 7 #1 Do more than say Create authentic experiences + truly memorable content that speaks for your brand
  8. 8. PROPRIETARY & CONFIDENTIAL 8
  9. 9. PROPRIETARY & CONFIDENTIAL 9 #2 Have a clear purpose Stand for more than just products People pay to feel good
  10. 10. PROPRIETARY & CONFIDENTIAL 10
  11. 11. PROPRIETARY & CONFIDENTIAL 11 #3 Take smart risks backed by data Use big data to drive creativity
  12. 12. PROPRIETARY & CONFIDENTIAL 12
  13. 13. PROPRIETARY & CONFIDENTIAL 13 #4 Be social by design Create the right spark for the right gas
  14. 14. PROPRIETARY & CONFIDENTIAL 14
  15. 15. PROPRIETARY & CONFIDENTIAL 15 #5 Behave expectedly, unexpected Embrace disruption at every touch point + deliver unexpected product experiences
  16. 16. PROPRIETARY & CONFIDENTIAL 16
  17. 17. PROPRIETARY & CONFIDENTIAL 17 HOW TO BE ICONIC? Do more than say Have a clear purpose Take risks backed by data Be social by design Behave expectedly, unexpectedly WHY DOES IT MATTER? Cutting through the clutter Dominance in share of mind Forgiveness Ability to stretch Financial performance Let’s recap our tips

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