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Hermes 's maketing strategy


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global marketing strategy .

Published in: Education, Business, Design
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Hermes 's maketing strategy

  1. 1. Targeting (also refferedtoas markettargeting)is the process ofevaluatingand selecting themost viable market segment toenter.
  2. 2. Who are those customers who are most interested in my brand? Where canmy brand approach the interested customers? What kind of marketing offer would bemost desired by interested customers? Howtocreate my brand’s images in customers’ mind?
  3. 3. Hermes has beena unique luxury brand known around the world by creating the best leather goods and durable fashion forward items. Hermesbuilt its brand as inaccessible values which mean that noteveryonecan own its. => The reputation of its brand also increases a social status in an exclusive group.
  4. 4. Agegroup: Most customers are mature (25+) Gender: Female (Mostly) Characteristics: Customers who are fashionable and stylish and also attract a designer brand. Thecustomers are always aware of goodlooking, trends of fashion and public eyes. Target customers
  5. 5. Socio-economic background: High profile financial backgroundstatus and richpeople. Famous person, dignitaries and celebrities such as Queen Elizabeth II, Madonna and Victoria Beckham who are great loyalists of its brand and canpatient its long waiting list.
  6. 6. Although, Hermes has been sale lowvolume, but it has created highmarginthereby causing its inaccessibleprice from the particular customers who can afford it.
  7. 7. Positioning the placement of a product or service offering in the minds of consumer target.
  8. 8. Functional positioning Symbolic positioning Experiential positioning
  9. 9. Beauty - Creativity - Uniqueness -Truth - Bravery -Responsibility - Attention to detail -Simplicity
  10. 10.
  11. 11.  Iconic symbols of classic style forever and luxury goods in customer minds around the world.  The best quality of leather goods which can provide unique benefits in customer minds.
  12. 12. Strong brand position enables Hermes to gain the greatest advantage, customer loyalty & to dominate over its rivals.