Digital Darwin meets Mad Max - Managing in the Social Media Era

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Extended version of slides for my keynote "Digital Darwin meets Mad Max - Managing in the Social Media Era" at the AllWeb.mk conference in Skopje, Macedonia.

Vladimir Vulic (November 2013)

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Digital Darwin meets Mad Max - Managing in the Social Media Era

  1. 1. Digital Darwin meets Mad Max - Managing in the Social Media Era -
  2. 2. Charles Darwin - The father of evolution
  3. 3. Mel Gibson in Mad Max
  4. 4. What do these two have in common?
  5. 5. The Story of the 5 Monkeys
  6. 6. “The way things are done around here“
  7. 7. Why are newspaper sheets so big?
  8. 8. Tax in England based on number of pages introduced in 1715, and abolished in 1855!
  9. 9. Doctors' bad handwriting kills more than 7,000 people in the US annually!
  10. 10. 90% of the doctors have access to computers <10% use e-medical records or e-prescriptions
  11. 11. Out of the 500 biggest companies in US in 1999, almost 50% weren’t on the list in 2009!
  12. 12. R.I.P.
  13. 13. 6 of 10 biggest corporate bankruptcies in history have occurred since 2008!
  14. 14. 2010. Nokia $58B BlackBerry $40B 2013. $7,2B $4,7B
  15. 15. “Nostalgia isn't a business model.” John Naughton Senior Research Fellow at Cambridge and technology columnist
  16. 16. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” Charles Darwin, Author of The Origin of Species
  17. 17. What happens when “Digital Darwinism” takes place?
  18. 18. “A time when technology and society are evolving faster than the ability of many organizations to adapt.” - Brian Solis, digital analyst
  19. 19. ”Two men enter, one man leaves!” Mad Max Beyond Thunderdome
  20. 20. ”Tomorrow’s profitability depends on today’s evolvability.” Gary Hamel, management thinker
  21. 21. “Companies nowadays have 21st-century internet-enabled business processes, mid-20th-century management processes, all built atop 19th-century management Gary Hamel, management thinker principles.”
  22. 22. 3 characteristics of an organization 1. Purpose (raison d’être) 2. Organizational structure 3. Organizational process
  23. 23. Purpose
  24. 24. “The purpose of a business is to create a customer.” Peter Drucker, management thinker
  25. 25. “If you see 2 girls shopping, that's not 2 girls - that's 3,000 people (networks in their pockets).” Mitch Joel, president of Twist Image, a digital marketing agency
  26. 26. ”Your consumers will talk about your brand more powerfully than you ever could!” Joseph V. Tripodi Executive Vice President The Coca-Cola Company
  27. 27. ”I haven't met a person in my company who knows more about our products than our most stupid customer.” LEGO manager
  28. 28. How Do You Talk To An Angel? - The Heights
  29. 29. The purpose of a business nowadays is to create a customer who creates customers.
  30. 30. Organizational Pyramid
  31. 31. Organizational Levels
  32. 32. Span of Control
  33. 33. Span of control in Google is 60!
  34. 34. “C&C” – Command and Control
  35. 35. “T&T” - Trust and Track
  36. 36. “No Door Policy” in Zappos.com
  37. 37. Decentralization + Autonomy = Profit!
  38. 38. ”The one thing that will certainly get you fired here is being someone who does things the way we’ve always done them.” Kevin Plank, Under Armour, founder and CEO
  39. 39. “To be built to last, you have to be built for change!” Jim Collins Management thinker
  40. 40. Vladimir Vulić Faculty of Economics, Podgorica, senior teaching assistant Digitalizuj.Me, co-founder @vulicvladimir www.vanja.me

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