twelve month overview of goals and strategies for Entertainment Business Master of Science Degree Program Feb 2014 – Jan 2015 at Full Sail University.

1. My Mastery Journey Timeline
Entertainment Business Master of Science
Degree Program
Feb 2014 – Jan 2015

2. Mastery: Personal Development and
Leadership
MY GOAL WILL BE TO MAKE THE MOST OF THE
KNOWLEDGE I GAIN FROM ROBERT GREENE BOOK
“MASTERY”.
Strategies and Tactics
• Apply the strategies from gained from the the book “Mastery” by Robert
Greene to focus on my music business career.
• Read Desire for Fame: Scale Development and Association with Personal
Goals and Aspirations by John and Sandra Gountas, Robert Reeves and
Lucy Moran from EBSCOhost.
• I joined Grammy U so I can network with others in my field.

3. Executive Leadership
TO LEARN THE LEADERSHIP STYLES AND TRAITS
THAT WILL BE HELPFUL IN BUSINESS.
Strategies and Tactics
• Read Effective Leadership Behavior: What We Know and What Questions
Need More Attention by Gary Yukl on ebscohost from the full sail library.
• I joined the Entertainment Networking Society at Full Sail in order to gain
personal and business relationships.
• Develop Leadership Fundamentals with Britt Andreatta using Lynda.com
video tutorials

4. Project and Team Management
LEARN THE SKILLS TO MANAGE PRODUCTS AND
TEAMBUILDING
Strategies and Tactics
• Learn how to manage a project and identify the strengths and weakness of my
team in order to motivate team members.
• Read the business of teambuilding by EDWARD SCHMIDT JR on ebscohost.
• Watch the tutorial on Managing Project Schedules with Bonnie Biafore on
lynda.com

5. Business Storytelling and Brand
Development
TO BUILD A BRAND THAT WILL SUCCEED IN
BUSINESS AND CONSUMER MARKETS.
Strategies and Tactics
• Do research on the most successful brands in the music industry through the
Full Sail library’s research databases.
• I joined the Student Branding Society to network with other members while
developing a successful brand
• Read “Anchored in the story” by Ernest M. Kadembo from EBSCOhost.

6. Entertainment Business Finance
TO LEARN THE FUNDAMENTALS OF FINANCE
AND STUDY THE TOOL TO RAISE FUNDS TO
MANAGE MY BUSINESS.
Strategies and Tactics
• Read the article Entertainment industry economics: A guide for financial
analysis on ebscohost from the Full Sail Library Database.
• Learn how to use Microsoft Excel 2007 for operations expense management
and personal finance using lynda.com.
• Learn QuickBooks for Mac Essential Training with Jess Stratton through
lynda.com video tutorial.

7. Negotiation and Deal-Making
ACQUIRE THE SKILLS NECESSARY TO BECOME A
MASTER NEGOTIATOR AND DEAL MAKER.
Strategies and Tactics
• Read Deal Making 2.0: A Guide to Complex Negotiations by David A, Lax and
James K Sebenius on ebscohost from the Full Sail Library.
• Watch Negotiation Fundamentals with Lisa Gates video tutorial on lynda.com.
• Learn the important aspects of contracts negotiation.

8. Product and Artist Management
STUDY MARKETING TECHNIQUES TO MANAGE A
PRODUCT AND MUSIC ARTISTS
Strategies and Tactics
• Touch base with local artists and music companies to gain experience
marketing products and artists.
• Watch Enhancing product and service knowledge on lynda.com.
• Read Developing winning products for emerging markets by S
Gudlavalleti on ebscohost from the Full Sail Library research database .

9. Advanced Entertainment Law
LEARN COPYRIGHT LAW, LICENSING CONTRACTS
AND INTELLECTUAL PROPERTY RIGHTS
Strategies and Tactics
• Read 5 HOT LEGAL TRENDS by Matthew Belloni and Eriq Gardner on
ebscohost.
• Identify the Full Sail instructors who have experience in Entertainment Law.
• Watch An Interview with Paul Menes: An Entertainment & New Media lawyer
on YouTube, http://youtu.be/Bs2r3xuy6DU

10. Entertainment Media Publishing and
Distribution
LEARN DIGITAL PUBLISHING AND
DISTRIBUTION MODELS AND STRATEGIES TO
MONETIZE AND PROTECT CREATIVE CONTENT.
Strategies and Tactics
• Read New Kid On The Block by Susan Butler on ebscohost.
• Watch Digital Publishing Fundamentals with William Everhart on
lynda.com.
• Develop a publishing and distribution plan using what I learn in this class.

11. Digital Marketing
USE SOCIAL MEDIA AND WEBSITES TO MARKET
MY SERVICES TO POTENTIAL CLIENTS.
Strategies and Tactics
• Associate my social media site with the same brand.
• Watch Online Marketing Fundamentals with Lorrie Thomas Ross on
lynda.com.
• Read Understanding digital content marketing by Jennifer Rowley on
ebscohost.

12. Business Plan Development
CREATE A WELL STRUCTURED BUSINESS PLAN
AND LEARN IT’S IMPORTANT IN BUILDING A
SUCCESSFUL BUSINESS.
Strategies and Tactics
• Read Successful Business Plan – Secrets and Strategies by Rhonda
Abrams.
• Watch Nine steps to developing a business plan on lynda.com.
• Attend Full Sail seminars for business plan development.

13. Final Project: Business Plan
PRESENT A WELL STRUCTURED BUSINESS PLAN
FOR MY MUSIC COMPANY.
Strategies and Tactics
• Work with my career advisor about my business plan and seek out
opportunities for my company.
• Watch The Music Business Plan - How To Write One! By Boomy Tokan on
YouTube, http://youtu.be/FTTLxqYHyXk.
• Continue reading the Successful Business Plan by Rhonda Abrams.