The document discusses effective marketing strategies, including: - Segmenting the target audience based on factors like needs and behaviors. The example target audiences are travelers, commuters, and workers. - Engaging the audience through non-traditional marketing like guerrilla stunts and placing images in public to spark interest. - Growing the customer base by incentivizing referrals and giving additional functionality to users who refer others. - Using blogs to increase organic search traffic and influence buyers. - The overall goal is to create effective marketing campaigns that engage the target audience and encourage action.

1. EFFECTIVE
MARKETING
Creating a marketing campaign
that engages your audience
SEPTEMBER 15, 2025 | THE BEN DORSEY HALL
WWW.3ZENX.COM

2. Target
Audience
Market segmentation can be defined as the division of a market
into its select groups, based on a variety of factors such as needs,
characteristics and behaviours, so that the application of the
marketing mix can be appropriate to the individual.
WHAT IS YOUR TARGET AUDIENCE

3. OUR TARGET AUDIENCE
TRAVELERS COMMUTERS WORKERS

4. A movement isn't about creating ads
and having people passively watch.
It’s about creating the tools so
people take action.
JASON HARRIS - CEO OF MEKANISM

5. Guerilla Green Street Stunt
40
30
20
10
0
EXAMPLES OF NON-
TRADITIONAL
MARKETING
The makers of the Simpsons movie
placed images of Homer Simpson at
the base of escalators. The steps of
the escalator were covered in
pictures of donuts that seemed to
disappear into Homer's gaping
mouth.

6. Community
YOUR COMMUNITY RESPONSE
Who is our target audience?
How are we going to engage?
How long will the campaign run?
Which sites will run the marketing?

7. 10
20
30
40
50
Year 1 Year 2 Year 3 Year 4
0
80%
VISUALS INCREASE
READERS WILLINGNESS
TO READ CONTENT.

8. Sell Your
Product
Incentivizing your users to recommend the product to their
friends is a great way to grow your customer base. Often, the best
type of incentivization is to give users additional functionality if
they make a referral.
TRY GIVING INCENTIVES

9. Blogs are one of the most effective
tools for increasing organic search
traffic, and are highly influential with
buyers.

10. LET'S MAKE
THIS WORK.
We look forward to working with
you to make the most effective
marketing campaign.
EFFECTIVEMARKETING.COM

11. WWW.3ZENX.COM