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Finding Your Customer

ASU Changemaker "Expert Series" Presentation provided by Jamie Glass February 28, 2012

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Finding Your Customer

  1. 1. Find Your Customer Jamie Glass Artful Thinkers @jglass8 www.artfulthinkers.com
  2. 2. Definition of Marketing The commercial functions  involved in  transferring  goods from producer to  consumer. (Origin: 1555-1565)
  3. 3. 1960’s Revolution of Consumer Branding
  4. 4. B2B Marketing Evolves
  5. 5. Personal Branding – 2000’s
  6. 6. Then we went social…
  7. 7. THESE ARE ONLY TOOLS TO HELP YOU MARKET, THEY ARE NOT MARKETING
  8. 8. TARGET PROSPECT RELATIONSHIP FAN BUYER
  9. 9. Your Customer Profile
  10. 12. Source: Harvard Business Review (2007) David Armano, Edelman Digital .
  11. 13. Marketing Tactics Events Collateral Brand Mobile Public Relations Direct Marketing Customer Service Web SEO / SEM Partners Sales Support Communications Advertising Sales Support Social Media
  12. 14. INFLUENCE CREATES TOP OF MIND AWARENESS
  13. 15. REACH + ENGAGEMENT + INFLUENCE = ROI
  14. 16. STAY INFORMED <ul><li>www.marketingvox.com </li></ul><ul><li>www.cmo.com </li></ul><ul><li>www.marketingcharts.com </li></ul><ul><li>www.marketingsherpa.com </li></ul><ul><li>www.mashable.com </li></ul><ul><li>http://sethgodin.typepad.com </li></ul><ul><li>www.socialmediaexaminer.com </li></ul><ul><li>www.adweek.com </li></ul><ul><li>http://www.ragan.com </li></ul>

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