1. Mango Aviation Services

2. Mango is not like other consultancies.
You know the ones who sit on the side-lines
with all the really ‘great’ advice.
When you engage with Mango we really mean engage.
Working together directly; delivery and accountability
both fundamental.
Mango really does become part of your team.

3. Mango is an acronym for the
management of GO, one of
the first ground-breaking
LCC’s in Europe.
We don’t just understand
the modern aviation
industry:
We helped to create it!

4. Mango is a hands-on
aviation solutions provider
offering demanding clients
a complete
range of services.
Start-up business planning
and strategy development
through to implementation,
management and control.
Mango
Aviation
Services
Airline
Solutions
Talent &
Training
Services
Airport
Solutions
Resource
Optimisation
Business
Aviation
Solutions
Continued
Airworthiness
Management
Air Freight &
Logistic
Solutions
Finance &
Asset
Management

5. Integrity and honesty.
Your mission becomes our mission.
We face the facts and tell the truth
even if it may be difficult to hear.

6. Established in 2004 with a real global
and cross-cultural pedigree.
Highly experienced project managers,
delivering value with impact; on time
and to budget.
| A Sky | Aer Lingus | Air Australia | Air Jamaica | AirMano | Airphil Express | ANA | Aruba Airlines | Avianova | British Airways | China Southern | City |
| DHL Aerologic | Duo | easyJet | Egyptair | Emirates | Eos | GoAir | HK Express | Hong Kong Airlines | Independence | Jazeer a | Jetstar Asia | LOT |
| Lufthansa | Malaysia Airlines | Mango Airlines | MAXJet | Monarch | NASAir | Peach | Philippine Airlines | Pulmantur | Qant as | Sama | Scoot | SEAir |
| Silverjet | Singapore Airlines | Skywest | South African Airways | SpiceJet | VietJetAir | Virgin America | Virgin Atlantic | Virgin Blue | Zest |

7. Mango brings together a
team of industry experts
with a broad spectrum of
skills and experience.
Offering additional resource
and fresh perspective
to your business
when you need it.
 All acknowledged experts in their field and selected for
their ability to get things done as part of start-up or
existing management teams
 Recognised industry and technical specialists, with
extensive experience gained in Post Holder positions
 Emphasis on extensive worldwide, cross cultural
experience in dynamic environments
 Expertise focused on areas where technical capability
is in short supply across the industry, or involving
functions that are not cost effective or too specialist,
to operate in-house
 Value for money, enabling long-term integration with
client management teams
Our People

8. Business has to make sense.
Our advice to you has to make sense and it has to
have real impact that delivers value.
Our mission is to provide trusted, realistic and
practical engagement when you need it;
and our reach is truly global.

9. LCC in Focus
 Business evaluation
 Benchmarking
 Brand positioning
 Network strategy, pricing
and revenue management
 Finance, sensitivities and
risk reduction
 Organisation and policies
 Fleet financing
 Maintenance planning
 Safety & quality design
Peach
SkyWest Airlines
Zest Air
AirPhil Express
Vietjet
Hong Kong Express
Aruba Airlines
Scoot
JetStar Asia
Avianova
Frontier
Go Air
Jazeera Airways
Sama
EasyJet
Volaris

10. Peach
 Market analysis and
benchmarking
 Business planning and
budgeting
 Product design and brand
development
 Passenger reservation
system
 Identification &
appointment of suppliers
 Project management and
Implementation
 Interim Management
On behalf of ANA, the FEI
Group and INCJ, Mango was
engaged to lead the set-up
of the first LCC serving
domestic and regional
routes in the Japanese
market.
Peach being integral to the
successful development of
ANA’s ‘twin brand’ strategy.

11. Ecobank engaged Mango to
conduct financial due
diligence and a business
plan review as part of their
investment analysis for the
A-Sky project.
Airline Solutions
 Strategy development
and tactical planning
 Organisation, policies
and management
structure
 Network, price and
revenue planning
 Aircraft evaluation
& fleet planning
 Operational design
& set-up
 Budgeting & cost
management
 Interim management
Finance & Asset
Management
 Financial modelling,
revenue & cost analysis
 Design/implementation
of restructuring
programmes
 Fleet planning and
aircraft acquisitions
 Capital raising &
placement
 Benchmarking
 Due diligence

12. Mango specialists worked
with Gulf Air to help them
radically improve their
dispatch reliability.
Achieving 99% TDR as a
result.
Air Freight & Logistic
Solutions
 Commercial strategy
development
 Capacity negotiations &
optimisation
 GSA set-up &
management
 Operational
infrastructure set-up
 Ground handling
arrangements and
contracting
Airworthiness
Management
 CAMO services
 Regulatory approvals
 Performance
monitoring
 Aircraft and fleet
evaluation
 Quality assurance
 Reserves negotiation &
management
 Spares pooling &
optimisation

13. A Mango Partner managed
the joint venture project
between a leading airline &
worldwide logistics operator
to establish
a new freight airline.
Aerologic
 Preparation of initial
business case
 Full business plan
development
 Freighter selection –
launch
 Network development
and operational set-up
 Selection of Post Holders
and key managers
 Initial discussion to launch
in less than 2-years

14. Mango managed and
delivered the very first
worldwide AOC issued by
EASA to a business jet
operator.
Mango also designed and
implemented the flight and
cabin crew training
curriculum.
Business Aviation
Solutions
 Concept development
 Strategy & business
planning
 Regulatory/compliance
management
 Aircraft type analysis &
acquisition
 Project management
 Interim resources
AQ select
 Trusted advisory
services to private
aircraft owners
 Aircraft acquisition
 Specification,
completion & delivery
 Asset management
 Regulatory guidance
 Ongoing audit services
 Operator selection

15. Mango led the consortium
advising the Government of
Rwanda on their new
international airport at
Bugesera.
Mango also assisted in the
creation of the first private
airport in Egypt.
Airport Solutions
 Traffic forecasting
 Place branding and
passenger revenue
optimisation
 Revenue optimisation
 Route opportunity
evaluation
 Infrastructure planning
& development
 Safety and security
 Ground services and
engineering
 Fuel procurement

16. Mango has provided quality
assurance and advice to
airlines like Volaris of
Mexico and Frontier in the
US in support of the
implementation of Navitaire
technology
Resource Optimisation
 Project management
 Strategic outsourcing
 Regulatory compliance
projects
 Competitive tender
management
 Procurement and best
practice
 Contract negotiations
 Work process/system
design

17. Mango managed the
selection and training of key
managers while providing
interim management
services facilitating the
set-up and launch of
JetStar Asia.
Aviation Talent
 Human resource
strategy & planning
 Talent search &
selection
 Interim management
 Management training &
mentoring
 Outsourced training
management
 Crew proficiency
 Airline business courses

18. Human Capital
Development
 Talent mentoring
 Training syllabus &
material development
 Management training
 Outsourced training
management
 Crew proficiency – CRM
& SEP
 Aviation & airline
business courses
 Online & instructor led
training
Ventana Academy
- A Window of Opportunity
- Aviation Skills Hub

19. From our roots in the brave
new world of low cost
airlines to the exclusive
world of private aviation.
Mango provides hands-on
expertise; supporting you
and adding real value

20. ©Mango Aviation Services Ltd, 2015 Registered in England & Wales No. 04821854
That’s who we are.
Someone like you, someone to rely on and someone
who measures their own success in their
client’s satisfaction.
Mango offers tailored solutions to aviation.
Let’s start the conversation now.
Lars A Chr Welinder
Partner and Director Europe, Middle East & Africa
+44 78 3623 2635
lars.welinder@mangoaviation.com