Bringing the Business from Launch to Success

1. © Macaw Management Ltd
www.macawgroup.com
Lars A Chr Welinder
www.linkedin.com/in/larswelinder | www.macawgroup.com
5. BRINGING THE BUSINESS FROM
LAUNCH TO SUCCESS
…avoiding the “Valleys of Death”!
Thoughtform 5 of 5

2. © Macaw Management Ltd
www.macawgroup.com
Lars A Chr Welinder
www.linkedin.com/in/larswelinder | www.macawgroup.com
The Corporate Journey…
Innovation
Realisation
Vision Sustainable growth MaturityBuilding the
Business
Building the
Company
Formulating
Concept
Realising
the Value

3. © Macaw Management Ltd
www.macawgroup.com
Lars A Chr Welinder
www.linkedin.com/in/larswelinder | www.macawgroup.com
Stage 1
•Informality
•Enthusiasm
•Ad Hoc
(just-in-time)
•Top driven
•GROWTH
•PROFIT
•INSPIRATION
•PERFECTION
Entrepreneurial Activity
The Corporate Journey...
Vision Sustainable growth MaturityBuilding the
Business
Building the
Company
Innovation
Realisation
Vision Sustainable growth MaturityBuilding the
Business
Building the
Company
Formulating
Concept
Realising
the Value

4. © Macaw Management Ltd
www.macawgroup.com
Lars A Chr Welinder
www.linkedin.com/in/larswelinder | www.macawgroup.com
Stage 1
•Informality
•Enthusiasm
•Ad Hoc
(just-in-time)
•Top driven
•GROWTH
•PROFIT
•INSPIRATION
•PERFECTION
Stage 2
•Mistakes
•Frustration
•Ad Hoc
(just-too-late)
•Top driven
•STAGNATION
•LOSS
•TRANSPIR’ON
•OK
Small Business
The Corporate Journey...
Most
business
failures!
Innovation
Realisation
Vision Sustainable growth MaturityBuilding the
Business
Building the
Company
Formulating
Concept
Realising
the Value

5. © Macaw Management Ltd
www.macawgroup.com
Lars A Chr Welinder
www.linkedin.com/in/larswelinder | www.macawgroup.com
Stage 1
•Informality
•Enthusiasm
•Ad Hoc
(just-in-time)
•Top driven
•GROWTH
•PROFIT
•INSPIRATION
•PERFECTION
Stage 2
•Mistakes
•Frustration
•Ad Hoc
(just-too-late)
•Top driven
•STAGNATION
•LOSS
•TRANSPIR’ON
•OK
Stage 3
•Focus
•Satisfaction
•Structured
(timing)
•Management
•EXPANSION
•PROFIT
•PRIDE
•QUALITY
Large Small Company
The Corporate Journey...
Innovation
Realisation
Vision Sustainable growth MaturityBuilding the
Business
Building the
Company
Formulating
Concept
Realising
the Value

6. © Macaw Management Ltd
www.macawgroup.com
Lars A Chr Welinder
www.linkedin.com/in/larswelinder | www.macawgroup.com
Stage 1
•Informality
•Enthusiasm
•Ad Hoc
(just-in-time)
•Top driven
•GROWTH
•PROFIT
•INSPIRATION
•PERFECTION
Stage 2
•Mistakes
•Frustration
•Ad Hoc
(just-too-late)
•Top driven
•STAGNATION
•LOSS
•TRANSPIR’ON
•OK
Stage 3
•Focus
•Satisfaction
•Structured
(timing)
•Management
•EXPANSION
•PROFIT
•PRIDE
•QUALITY
Stage 4
•No direction
•Desolation
•Bureaucracy
(no purpose)
•Departmental
•STAGNATION
•WHO KNOWS
•INDIFERENCE
•STANDARD
Small Large Company
The Corporate Journey...
Highest
talent
drain!
Innovation
Realisation
Vision Sustainable growth MaturityBuilding the
Business
Building the
Company
Formulating
Concept
Realising
the Value

7. © Macaw Management Ltd
www.macawgroup.com
Lars A Chr Welinder
www.linkedin.com/in/larswelinder | www.macawgroup.com
Stage 5Stage 1
•Informality
•Enthusiasm
•Ad Hoc
(just-in-time)
•Top driven
•Vision
•Satisfaction
•Planning
(projects)
•Teams
•GROWTH
•PROFIT
•INSPIRATION
•PERFECTION
Stage 2
•Mistakes
•Frustration
•Ad Hoc
(just-too-late)
•Top driven
•STAGNATION
•LOSS
•TRANSPIR’ON
•OK
Stage 3
•Focus
•Satisfaction
•Structured
(timing)
•Management
•EXPANSION
•PROFIT
•PRIDE
•QUALITY
Stage 4
•No direction
•Desolation
•Bureaucracy
(no purpose)
•Departmental
•STAGNATION
•WHO KNOWS
•INDIFERENCE
•STANDARD
•DEVELOPMENT
•PROFITABILITY
•SATISFACTION
•EXCELLENCE
Mature Company
Key Success Factors: FOCUS and COMITTMENT !
The Corporate Journey...
Value
Creation
Innovation
Realisation
Vision Sustainable growth MaturityBuilding the
Business
Building the
Company
Formulating
Concept
Realising
the Value

8. © Macaw Management Ltd
www.macawgroup.com
Lars A Chr Welinder
www.linkedin.com/in/larswelinder | www.macawgroup.com
Macaw Management Ltd
lars.welinder@macawgroup.com
www.macawgroup.com
Lars A Chr Welinder
Lars brings some 40 years experience gained from entrepreneurial
and international businesses and management; both “hands-on” and
at board level, including business design, finance, build and launch
and all gained from both the industrialised and developing worlds.
Founded several successful businesses, including a highly awarded
international marketing services group, a global retail services
business and brought a leading edge IT company to a public listing.
For 10 years, Lars has been a Partner of Mango Aviation Partners Ltd and its Director
of Europe, Middle East & Africa and he is the Founder Partner & Managing Director of
Macaw Management Ltd.
He is active as a London City Liveryman in the World Traders’ Company and a Fellow
Member of both the Chartered Institute of Marketing and the Institute of Directors.
www.linkedin.com/in/larswelinder
Macaw Management Ltd
lars.welinder@macawgroup.com
www.macawgroup.com