Milestones provides insights, professional trainings, consultancy and solutions in any stage of your business development. The impact can be milestones as your wise decisions that will endure your business success in the future. Internationally recognized as a high quality and trustful partner in: 1. Marketing Research 2. Business Consulting 3. Professional Training 4. PR & Communication

1. Professional Services . Local Insights
A member of the World Association of Market & Opinion Research

2. Milestones provides insights, professional trainings, consultancy and
solutions in any stage of your business development. The impact can
be milestones as your wise decisions that will endure your business
success in the future.
Internationally recognized as a high quality and trustful partner in:
Professional Services and Local Insights 2018
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Marketing Research
Business Consulting
Professional Training
PR & Communication4

3. Marketing Research
1 Customized Qualitative Research
- Depth interviews
− Focus Group Discussion
− Mystery Shopping
− Ethnography
− Cognitive briefing
Customized Quantitative Research
− U&A Study with random or quota sampling
− CLT: product test, with/ without concept test, packaging test; TVC test
− HUT: product test with/ without concept test
− Customer Satisfaction Study
− Brand Health Check
− Market segmentation
− Tracking or ad-hoc study
Retail census or survey
− Outlet coverage with map, address and contact details.
− Product availability and inventory check
− Display/ merchandising check
− Sales turnover or support check
CREDENTIALS | Professional Services and Local Insights 2017
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4. Business Consulting
1 Investment Market size, market structure, growth rate,
drivers and barriers, competition, customers,
distribution, trade terms, legal issues, business
models for market entry
Sales Operation strengths & weaknesses analysis,
new business models development, sales
planning, terms and policies, distribution
management, sales coaching
Marketing Marketing strategy and implementation plan for
new product launch/ re-launch, market
segmentation and targeting, portfolio
management, pricing strategy and promotional
plan
Brand Brand positioning/ repositioning, brand visibility
strategy, brand communication plan, and
brand performance monitoring
CREDENTIALS | Professional Services and Local Insights 2017
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5. Professional Training
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Marketing Research Applied marketing research
Practical consumer research
Business Principle of marketing
Service marketing
Advertising
Brand Management
Leadership
Sales Sales management
Sales supervisor
Distribution management
Channel development
Sales strategy planning
CREDENTIALS | Professional Services and Local Insights 2017

6. Marketing Communication
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Planning Marketing communication strategy
Media plan
Public Relation Content development
Press conference
Digital marketing Online ads
Social media
Search Engine Marketing
CREDENTIALS | Professional Services and Local Insights 2017

7. Health Care
(GPs, Specialists, Patients, Procurement,
KOLs, MOH)
Type 2 Diabetes
Hypertension
Gynecology Obstetrics
Oncology
COPD
Consulting of Pharmacists
Antibiotic/ Vaccines
Pediatrics
IT/ Telecom
Telecom Industry
Fixed line/ Internet services
Agriculture/ Fishery
Fresh, processed meat
Rice, Vegetable, Fruit
Fertilizer, Insecticide, Growth Enhancer
Fishery accessories
Gained Insights
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FMCG Consumers
Confectionery
Beverage
Refreshment
Household, personal care
Services
Academic, Education
Banking, Insurance, Finance
Tourism, Hospitality
Entertainment
Transportation: Air, bus
Retail
Industries
MDF wood manufacturing
Steel manufacturing
Automobile
Electronics
Automation
Chemical
CREDENTIALS | Professional Services and Local Insights 2017
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8. Clients
CREDENTIALS | Professional Services and Local Insights 2017

9. Huynh Ba Chan Nhu
Managing Director
Kieu Anh Tai
Strategy director
Thai Thi Hoang Anh
Operation Manager
Le Thị Truc Phương
Client service executive
Key personnels
Pho Thi Bich Tram
Client service manager
Huynh Thanh Phong
Client service managemer

10. HUYNH BA CHAN NHU
Working
Experience
20 years in marketing, marketing research, consulting, and professional
training
Positions Managing Director, Head of Research
Professions
Consumer and Business Research
Qualitative and Quantitative Research
Lecturer on Marketing Research (UEH-ISB, VGU), Coach of MBA
programs (Solvay Business School)
Professional trainer on Marketing and Marketing Research
Expertise
FMCGs (food, beverage and personal care)
Health care – Medical, Education, Banking, Finance,
Cosmetics, Fashion, Electronics, Automobile – Motorbike,
Transportation,
Telecom, Retail, Construction – Real Estate, and Agriculture…
Qualifications
Ph.D. Candidate of the International School of Business, University of
Economics HCMC.
MBA on Marketing & Business Management , the Solvay Business
School; BA major in English, University of Pedagogy, HCMC
- Experienced at the Quantitative, Customised Unit of Nielsen (1997 – 2000), handled major accounts Coca-Cola,
Unilever Bestfoods ( including Refreshment - Wall’s), Unilever Vietnam, specialized in food, beverage,
refreshment, skincare and personal care categories/ brands.
- Held product manager at La Vie and brand manager of Wall’s (2000-2003). Intensive experience on brand
management for international companies was a kind of advantage as for a researcher, it widened her knowledge
and vision which were found applicable in her consulting and made her conclusions and recommendations to
clients the highest practical, actionable and economical.
- Business Partner at FTA Research (2002-2005) and Vice Managing Director at Axis Research (2005-2014) and
has being devoted a large proportion of time and effort building research team specializing in both qualitative,
quantitative consumer and business research studies in FMCGs and other service industries: education, finance

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KIEU ANH TAI
Working
Experience
18 years in Marketing, Advertising, Practical Marketing
Research and Academic Research
Positions
Business Consulting Director
Senior Consultant on Marketing and Brand Management
Professions
Consumer and Business Research
Qualitative and Quantitative Research
Lecturer of MBA programs (UEH – ISB)
Professional trainer on Marketing, Brand Management,
Advertising and Leadership.
Expertise
FMCGs. Pharmaceutical, Education, Heavy industries, Retail
and Services
Qualifications
Doctor of Business Administration (University of Western
Sydney- Australia).
Master degree in Marketing (University of Technologies –
Australia)
 Tai holds a specialist master degree in marketing in Australia, another MBA in Vietnam. Besides, he attended
many training courses abroad in strategic marketing, sales, advertising and client services.
 He has extensive experience in marketing and brand management with Sanyo, La Vie, Boehringer Ingelheim,
MeadJohnson in various positions: sales & marketing manager, brand manager, product manager, group brand
manager. He was the planner and leader of many key projects that contributed to the success of many successful
brands such as repositioning of La Vie (mineral water) , relaunch of Kiddi Pharmaton (multivitamin), medical
marketing communication and relaunch campaigns of Enfa (infant formulas).
With a business mindset and a consumer touch thanks to his previous marketing experience, he has been
involved in qualitative research on branding and healthcare projects, business research and strategic marketing
planning. He is also a visiting lecturer for the BA and MBA programs for the International School of Business,
University of Economics HCMC and International University (VNU-HCMC).

12. HUYNH THANH PHONG
Working
Experience
7 years in Marketing, Marketing Research
Positions Research Manager
Professions
Customized Research, major in both Qualitative & Quantitative,
and Business research
Expertise
Health care, Medical Devices, FMCGs, Food & Beverage, ICT,
Education, Transportation and Heavy Industries.
Qualifications
Master of Business Administration (2011)
Bachelor of Commercial and Tourism English (2008)
 Phong graduated from MBA program specialized in Marketing mangement at Southern Taiwan Univerisity, Taiwan in
June 2011.
 Phong has worked in a Marketing Service Agency before his MBA studying in Taiwan and joined Research Industry after
his graduation since 2011. He has gained profound experience in both Marketing and Research, providing services to
many key and international clients at a high satisfactory level.
 Phong possesses good capacity of project management, analysis together with result-oriented willing and skillful
communication which empowers him to get the job done well and create more added value to the company and clients.
His strength is more Qualitative in Customer Research and Business Research. He has great contribution to some big
names like JHU (TPackSS project), Itochu Group, SJC, PCC and KOTRA etc.
 Working innovatively with high commitment and responsibilities, he is believed to go further in Research career and
greately contribute to the success of his company and clients.

13. PHÓ THỊ BÍCH TRÂM
Research
Experiences
7 years in Marketing Research and Client Service
Job title Research Manager
Research
Expertise
Customized Research, major in both Qualitative & Quantitative
Sectors
specialty
FMCGs (Foods, Beverages, Personal Care), Healthcare,
Education, Aviation, Banking, Fashion, Telecommunication,
Real Estate, Home Appliances .…
Education
Background
BA in Business Administration - Hoa Sen University (2010)
• Tram graduated from Hoa Sen University (2010) specializing in Business Administration.
• In her student days, Tram was a Business Collaborator of FPT Communication Company (2004), Marketing
Collaborator of Australia-America Foreign School (2006), and Marketing Collaborator of Tax Trade Center (2010).
• Tram joined Market Research right after graduating from her University in 2010. Tram was quickly acquainted with the
job and after 3 years of work, Tram was promoted to Associate Research Manager in 2013. Tram successfully
completed many research projects of both quantitative and qualitative methods for major clients such as SJC,
VietjetAir, Ocean Glass, VNPT, Sojitz, Ariston, IMV, Mayora, Zenda, Green Land, Telecom A, Commonwealth and many
others.
• From 2016 until now, Tram has been promoted to Research Manager with Milestones. With good planning and analysis
capabilities, Tram has successfully completed projects and created added values for many clients.

14. LE THI TRUC PHUONG
Working
Experience
2 years in marketing research and client servicing
Positions Research Executive
Professions
Consumer and Business Research
Qualitative and Quantitative Research
Expertise
FMCGs (Detergent, Skincare, Milk), Education, Healthcare,
Agriculture, Banking and Home Appliance…
Qualifications
Major in Bachelor of Marketing, minor in Finance – RMIT University
(2015)
- Phuong has excellently completed Marketing Research, Survey and Multivariate Analysis in Applied Orientation,
involved throughout a fully process of multiple research projects: Student Evaluation Survey for International
Business School (2017); Satisfaction Survey on products and services of Pharmaceutical Companies (2016-2017),
Customer Purchase Journey Exploratory Research for L’oreal Make-up (2016) and FGD TVC test for Fit
Consumers (2017)
- Phuong utilizes well computer analytic software – SPSS with various data analysis approaches (especially
ANOVA, Regression, Factor, Cluster and Conjoint analyses) to provide deep conclusions and more actionable
recommendations.
- Phuong is passionate about providing high quality, innovative research, and her understanding on clients’
business problem has made herself to gain a fast-paced improvement where her critical analyzing skills can be
useful for preparing reports.

15. THAI THI HOANG ANH (Ms.)
Working
Experience
9 years in Field Operation
Positions Nationwide Operation Manager
Professions
Manage field forces in different types of research on quantitative,
qualitative, retail census in major cities of Vietnam
Recruit and train field forces in many cities of Vietnam
Manage inputting, coding and data processing
Expertise
FMCGs, Healthcare – Medical, Education, Banking, Finance,
Cosmetics, Fashion, Electronics, Automobile – Motorbike,
Transportation,Telecom, Retail, Construction – Real Estate, and
Agriculture…
Qualifications
Bachelor of Art - Major in Finance and Banking, University of
Technology
 Anh has strong experience in managing interviewers in field in many cities in Vietnam and been very good at problem
solving, instructing interviewers with right directions of the project requirements, ensuring the best of field quality and
efficiency.
 Being a team leader in the major retail projects: Re-canvassing of Metro Cash & Carry Vietnam (2009-2010) is the
largest tracking project in retail sector, covering HCMC, Binh Duong, Daklak, Buon Me Thuot, Tien Giang, Kien Giang, Ha
Noi, Bac Giang and Thai Nguyen, achieving a sample of 180.000 outlets. The project also required mapping, block
allocations’. Anh also mainly involved in Inventory and Merchandising Check for Pepsi (2010).
 Anh is familiar with highly demanding projects: Business research targeting to directors and managers in larger
corporation various fields; Research in Healthcare sector targeting to doctors and specialists; and other projects in
remoted areas.
 Anh has also provided professional trainings to interviewers as well as been in charge of developing special field team
for special (tracking) projects. Her intensive involvement in all steps of recruitment, training, supervising and controlling

16. THANK YOU.
If need more information, please feel free to contact with us.
HUỲNH BÁ CHÂN NHƯ | Managing Director
0908 138 345
nhu.huynh@milestonesvn.com
Milestones Company Ltd.
Floor 4th, 79 Nguyen Dinh Chieu Str.,
Ward 6, District 3, Hochiminh City
Tel: + 8428 3900 052
Tax code: 0312747735
www.milestonesvn.com