1. NEWS
ADPLEX SIGNS NEW CLIENT AGREEMENT WITH PHARMACA
Adplex to Provide Database Marketing and Strategic Marketing Services for
the Nation’s First and Largest Integrative Pharmacy Chain
Adplex, a leading provider of strategic marketing solutions, has been selected by Pharmaca Integrative Pharmacy to provide database
and marketing solutions. Pharmaca, founded in 2000, is the nation’s first and largest integrative pharmacy chain, combining conventional
prescriptions with natural and complementary health solutions.
Under the terms of the agreement, Adplex will build an actionable marketing database and provide Pharmaca with strategic consulting,
direct marketing services, database management & analytics, media services, ad production, circular printing and program management.
“Adplex is a key partner in all of our marketing activities and programs. Their marketing expertise and recommendations have been
invaluable as we have crafted our strategy to build customer acquisition and drive store sales. We began our partnership in February
and have already realized a significant cost savings of almost 50%,” said Laura Coblentz, Vice President of Marketing and Innovation for
Pharmaca. “They are smart, organized, and on top of their game – they make us better marketers and are a pleasure to work with.”
Adplex will use the database marketing platform to gain customer-level insights as customers respond to targeted and trackable offers from
various direct marketing channels. Adplex will then apply analytics expertise to identify customer segments, and will use this information to
develop a variety of highly targeted messages, increasing the relevance and return on investment of Pharmaca’s marketing. With Adplex’s
web-based interface, Pharmaca will have unlimited access to up-to-date customer information, reporting and analytics.
“We are excited to be working with Pharmaca as their strategic marketing partner,” said Kevin Welborn, SVP Strategic Marketing &
Business Development, of Adplex. “Pharmaca’s needs reflect a growing trend in the marketplace to partner with a provider who can
combine strategy and advanced database analytics with integrated marketing services. We look forward to helping Pharmaca maximize
customer relationships, acquire new customers, and increase the overall efficiencies and effectiveness of their marketing programs.”
About Pharmaca
Pharmaca Integrative Pharmacy, Inc., founded in June 2000 and based in Boulder, Colorado, is the nation’s first and largest integrative
pharmacy chain combining conventional prescriptions with natural and complementary health solutions. The company operates 23
pharmacies in Colorado, California, New Mexico, Oregon, and Washington. www.pharmaca.com
About Adplex
Adplex is a leading provider of strategic marketing solutions, specializing in customer retention and acquisition through the use of relevant
marketing programs and services. Services include strategic marketing consulting, predictive modeling, database and loyalty technology,
email design and deployment, web design, and direct mail production. With over 28 years of proven history, Adplex has successfully
provided these solutions to leading Fortune 500 organizations and beyond. To find out more about Adplex, please visit www.adplex.com.
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