e-Detailing is presented as the best method for pharmaceutical marketing as it allows for customized, interactive presentations on tablets as well as live analytics and reporting. Traditional marketing methods are no longer sufficient given rising costs and reduced doctor time. Migrating to an e-Detailing solution can lower costs, improve presentations, and offer numerous benefits to doctors, representatives, and companies like measurable results, reduced materials and promotion costs, and centralized management of content and reporting. Medicalnetworx e-Corporation offers a customizable e-Detailing platform that enhances human communication through interactive multimedia while automating processes and analytics.

1. SERVICES → e-Detailing
e-Detailing is by far the best method of promoting your products in
pharmaceutical marketing; it is the most modern way to communicate your
products, receive feedback and metrics, re-deploy strategies and evenlower your
costs. With the use of tablets for the presentation of a truly interactive content
that can be customized to the needs of each meeting, e-Detailing offers a unique
opportunity to the representative to obtain better results and communicate his
products in the most efficient way. In the meantime, the company gets a better
understanding of the campaign results by accessing live analytics and reports from
the field. It is then able to adjust marketing strategies and redeploy promotional
material with zero-cost in zero-time.
From cataloguing to e-Detailing
The traditional methods of communicating pharmaceuticalproducts are just not
enough anymore. The cost of creating and promoting printed material is
continuously growing. Moreover, the old methods of detailing are not flexible and
adjustments/modifications in strategy and presentations are not easily made. Also,
the available time for each doctor is reduced to a minimum.
All these problems are solved by migrating to an e-Detailing solution that will
lower your costs, create more focused and impressive presentations, offer doctors
the opportunity for self-guided e-detailing and many more benefits and advantages
that we analyse in depth below.

2. Advantages of e-Detailing
The transition from detailing to e-Detailing offers numerous benefits to all
parties: doctors, representative and companies. More specifically:
ADVANTAGES & ΒΕΝΕFITS OF e-DETAILING
doctor representative company
 faster, accurate and more impressive
presentations
 increased brand awareness
 interactive & multimedia content
 self-guided e-detailing, when the
doctor is available
 focus on specific areas of interest
 constructive conversations and
information exchange with colleagues
 time efficiency
 customizable, targeted and more
effective presentations
 easier follow-up and leads
 centralized app solution that improves
work-flow and reporting
 reduced transportations
 automated procedures
 measurable results, statistics and
reports
 field data for CRM
 reduce or even completely eliminate
the need for printed material
 full controlof promotional material
and presentations
 zero-time delivery of promotional
material and presentations
 can be applied at any stage of
product's life cycle
 reduced promotional costs at all level
e-Detailing solution by Medicalnetworx e-Corporation
Our get-up-and-go e-Detailing solution is a complete platform for the
communication, presentation and delivery your products; it also contains
various automated mechanisms and systems with which you can easily measure and
analyse field data.
We are not aiming to reduce human contact and communication. On the
contrary, we wish to enhance and improve it by focusing on the good parts, adding
the wow-factor and offering the representative a tool that helps make his job a lot
easier and more impressive. By presenting interactive multimedia content the
representative captures the attention of the doctor and is able to focus on the
parts that interest him the most, answer all his questions and provide
supplementary material and studies to prove his presentation.

3. Why Medicalnetworx e-Corporation?
1Pioneers in the field.
Our digital content are not only personalized for a given customer, but recommended based on
patterns identified from other like customer interactions.
2Proprietary technology. The solution we are offering is based on proprietary technology
and owned 100% by Medicalnetworx e-Corporation Pty (Ltd). We support multiple platforms
and operating systems e.g. iPad, iPhone, Android.
3Customizable solution.
Our e-Detailing enterprise system is fully customizable to your specific needs and standards.
We are not offering or re-selling third party solutions.
4Vertical solution. Consulting, strategy, design, interactivity, data visualization,
customizing, CRM extension, ad-hoc delivery...we offer a one-stop solution to your e-Detailing
venture.
5Unique presentation. Our experience in designing digital publications guarantees a
unique user experience and aesthetic result.
6Internet presentation. E-detailing is a form of marketing that uses the internet as the
central method of communication. Pharmaceutical, Biotech and Medical device firms can now
start to build brand relationships directly with potentialpayers by connecting with them via
internet methods.
7Value offer. MedicalNetworx e-Corporation will be looking to play up the value proposition
of their e-Detailing campaigns as personalised, interactive and cost-effective channels to
encourage its quicker adoption. These solutions are likely to be promoted as complementary
marketing tools that can effectively deliver brand-specific information and service messages to
healthcare professionals.
8Precribing & Product description. At present, the main emphasis of an e-Detailing
programme is to directly and quickly increase prescription rates and build branding
relationships online. One of the tasks of a pharmaceutical company is to provide educational
descriptions of their products to targeted doctors, dentists, pharmacists and other medical
professionals. This is most cost effectively achieved by the Internet's 24/7 access.
9Marketing tool. MedicalNetworx e-Corporation will be looking to play up the value
proposition of their e-Detailing campaigns as personalised, interactive and cost-effective
channels to encourage its quicker adoption. These solutions are likely to be promoted as
complementary marketing tools that can effectively deliver brand-specific information and
service messages to healthcare professionals.

4. 10Reaserch revision. Studies have shown that doctors are rational prescribers early in the
life cycle of a brand, then they become heavily emotional prescribers, and then they become
more rational prescribers again late in the life cycle – presumably due to the entrance of new
competitors demanding a rational approach. However, given that branding can effect
emotional prescribing by physicians, and an e-Detailing programme can reinforce the brand,
this branding component could become part of the e-Detailing equations that can effectively
deliver brand-specific information and service messages to healthcare professionals.
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