Honest Tea

Honest Tea
Jessica Lillquist Honest Tea Case Study 2/4/15 Financial Analysis of Honest Tea Through Honest Tea's three years of business, their business shows
some positive signs of a promising company. Since Honest Tea is a start–up company, it is understandable that their net income is in the negatives since
their expenses will outweigh their sales, but as the three years have gone on, their net income has improved, and even increased by 74% from 1999 to
2000 from –$882,359 to –$228,879, which shows a positive sign of growth. Honest Tea is also very capable to pay back their short term liabilities since
their current ratio is a high 5.92. Their profit margin has also increased over the three year period from –71.7% to –36.3% showing positive ... Show
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Angel investors and venture capitalists also have more access to large amounts of capital and have connections that the current investors do not. 7.) The
proposed financing and valuation do make sense because it gives Honest Tea the best chance of the founders maintaining 50% of the equity of the
company. Honest Tea is using a warrant based structure, which seems complex, but really it's a smart way to structure their financing. This type of
financing allows Honest Tea to keep founder equity, as long as they meet their goals and targets. If they don't, more of the equity goes to their investors
because they will be issued more shares of the company. This is a good set–up because it gives Honest Tea's owners a reason to work hard to meet their
goals, and if they don't the founders will lose their 50% share of the company. The valuation of the company makes sense because it's based on Honest
Tea's sales of their two products and the value of their bottling plant. If they sell a lot of their products, the valuation of their company goes up.
However, if they don't sell enough of their product, the valuation of the company goes down. If the valuation goes below $15.1 million, then
shareholders
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The Marketing Plan For Starbucks Corporation
In 2014, they even hosted Partner Open Forums, in which they discussed race relations in America. (Starbucks Corporation) The Starbucks Company
started off as one single store. But as of June 28, 2015, their total number of stores across the world amount to 22,519. (Starbucks Corporation) In date
order, they have opened stores in all of these countries: 1971 – United States, 1987 – Canada, 1996 – Japan, 1997 – Philippines, 1998 – England,
Malaysia, New Zealand, Taiwan, Thailand, 1999 – China, Kuwait, Lebanon, South Korea, 2000 – Australia, Bahrain, Hong Kong, Qatar, Saudi Arabia,
United Arab Emirates, 2001 – Austria, Scotland, Switzerland, Wales, 2002 – Germany, Greece, Indonesia, Mexico, Oman, Puerto Rico, Spain, 2003 –
Chile, Cyprus, Peru, Turkey, 2004 – France, Northern Ireland, 2005 – Bahamas, Ireland, Jordan, 2006 – Brazil, Egypt, 2007 – Denmark, Netherlands,
Romania, Russia, 2008 – Argentina, Belgium, Bulgaria, Czech Republic, Portugal, 2009 – Aruba, Poland, 2010 – El Salvador, Hungary, Sweden, 2011
– Guatemala, Curacao, Morocco, 2012 – Costa Rica, Finland, India, Norway, 2013 – Vietnam, Monaco, 2014 – Brunei, Colombia, 2015 – Panama.
(Starbucks Company Timeline) To grow into such a profitable and popular company, their products and services have proven to be nothing short of
exemplary. They must be something special if they have Starbucks lovers who go every single morning, sometimes even twice a day. Ranging from
freshly brewed cups of coffee all the way to the

Dr. Pepper Snapple Group
Dr. Pepper Snapple Group Case Study Overview
Katina King
Brenau University Dr. Pepper Snapple Group Case Study Overview
Competitive Advantage Dr. Pepper Snapple Group's competitive advantage is its brand portfolio. Dr. Pepper Snapple Group, Inc.–NYSE: DPS
manufactures, markets, and distributes over 50 brands of beverages. These brands include carbonated soft drinks, juices, mixers, teas, and other
beverages (Archer, Dunphy, Carter, Ludwick, Nosack, & Qadeer, n.d.). DPS's array of beverages is positioned well in an industry where preferences
change often. Managers of beverage companies develop business and marketing strategies based on economic and market trends associated with
consumers (Archer, Dunphy, Carter, Ludwick, Nosack, & ... Show more content on Helpwriting.net ...
(n.d.). Google. In Hitt, M.,Ireland,R.D.,Hoskisson,R.E. Starategic Managment 10th Edition (pp.115–126). Arizona State University.
Carnevale, C. (2013). In The Beverage Industry, Don't Overlook Dr. Pepper Snapple Group. Forbes. Retrieved from:
http://www.forbes.com/sites/chuckcarnevale/2013/10/25/dr–pepper–snapple–dont–overlook–this–beverage–contender/.
Chailan, C. (2008). Brands portfolios and competitive advantage: An empirical study. The Journal of Product and Brand Management, 17(4), 254–264.
doi:http://dx.doi.org/10.1108/10610420810887608.
Henderson, J. (2008). United States: How To Deal With Distributors That Sell Competing Private Label Products? Mondaq. Retrieved from:
http://www.mondaq.com/unitedstates/x/68890/Operational+Performance+Management/How+To+Deal+With+Distributors+That+Sell+Competing+Privat
Herzfeld, O. (2014). Trademark licensing. The Licensing Journal, 34, 28–29. Retrieved from https://ezproxy.brenau.edu:2040/login?
url=http://search.proquest.com/docview/1540980405?accountid=9708.
Kozami, A. (2002). Business Policy and Strategic Management,2e. New Delhi: Tata McGraw–Hill

The Business Strategy Of Starbucks
Starbucks is an American coffee company headquartered in Washington which was founded by three coffee lovers' teachers, Jerry Baldwin, Zel Siegel
and Gordon Bowker. They started the business with one small retail store in Seattle's Pike Place Market in 1971. Current Chief Executive Officer,
Howard Schultz joined Starbucks in 1982 and developed the coffeehouse culture after he returned from Milan as he thought Seattle had the potential.
Since then, Starbucks's business has broaden its scope rapidly and became one of the fastest growing companies of the world. According to NASDAQ,
the second largest stock market in the world (World Stock Exchanges, 2014). Starbucks Corporation's stock per share is 74.46 dollars as of 10th of
October 2014. (NASDAQ, ... Show more content on Helpwriting.net ...
Starbucks had ranked the top of the coffee house chains by number of stores worldwide in 2013 (Statista, 2014). As a result, the "Starbucks on Every
Corner" strategy is an extreme success and this had proved that even though there are stores every corner except for 48 Sub–Saharan African countries,
Central Asian and Eastern European, Starbucks Corporation is having a good operating and maintaining company skills (Statista, 2014). For instance, if
the international sales department and coffee production department do not work in collaboration between each other, Starbucks who own so many
stores worldwide would definitely suffer as a whole

Starbucks And The International Coffee Giant Starbucks
Howard Schultz, chairman and CEO of the international coffee–giant Starbucks, makes his point clear that it is the collective goal to create a "world–
class company with a conscience" (Starbucks Corporation, "2014 Global"). There is no doubt that the progress made by Starbucks Corporation has led
the way to how businesses involve themselves and address community and social concerns, both on a national and global level. Traditionally, a
corporation is run solely to make a profit. However, Starbucks seem to break the mold when it comes to social responsibility and seems to jump onto
the social media band wagon when it pertains to promoting their reputation. In 2015, their "Race Together" promotion was meant to open the lines of
communication and tackle some of the harder racial conversations that are presently taking place in the world, however the campaign received much
criticism for the superficial longevity of such a complex dialogue. But some praised Starbucks as well for their initiative and willingness to broach
some of the more sensitive issues within the world. Starbucks' 2014 report on global responsibility breaks down their ideas and goals into three
concepts: ethical sourcing for their products and resources, environmental awareness and the part they play in encouraging green and renewable
energies, and community consideration for the customers and partners that make the Starbucks brand so well–known.
Starbucks Corporation began moving toward green and Fairtrade

Troon Golf
Introduction
Troon Golfis the leading premier luxury golf management, development and marketing company in the world.
Manages world–class golf courses, golf clubs, and resorts around the world.
Provides comprehensive solutions to almost all golf facility operations and developments.
History, Development & Growth
Founded in 1990 by Dana Garmany.
Headquartered in Scottsdale, Arizona.
Largest third party manager of golf and club operations.
197 golf courses worldwide.
Provide extraordinary guest and member experiences in 29 countries and 34 American states.
History, Development & Growth (Cont....)
Operate in two divisions:
Troon Golf: Manages operations of daily fee and resort facilities.
Troon Privé: Manages operations of private clubs. ... Show more content on Helpwriting.net ...
Corporate–level Strategy (cont..)
EZLINKS allows management companies to operate multiple golf courses from a single, highly integrated platform.
Integrating real time performance data, multiple customer databases and multi–course marketing program into stream line reporting and decision
making to enhance customer service and increase revenue growth.
Business–level Strategy
Strategic Replacement Program
Total Cost of Ownership(TCO)
A technique used to calculate a more accurate cost that includes all associated costs.
Gartner Group introduced TCO in the late 1980s when PC–based IT infrastructures began gaining popularity.
Helps the company determine if the cost to maintain old technology is less than replacing the hardware.
Lifecycle Management Plan
Business–level Strategy(Cont...)
Leasing Over Purchasing
Set up a Leasing Option with DELL Financial Services

Executive Management : Starbucks Corp's Senior Vice President
Introduction In October 2012, Starbucks Corp's senior vice president addressed a large crowd of company managers and leaders and recited the
following " "I can 't tell you all how humbling it is to be on this stage ... knowing all the work and care and love that went into this coffee that now sits
in your hand" (www.hreonline.com). This pronouncement by executive management exemplifies the value that Starbucks not only places on it
employees but on strategic human resource management. The company has deliberately set a tone in which each employee recognizes the value of their
effort and how it is integrated into the final product.
Overview and Mission Its most recognized product, specialty coffee, is sold in over in 62 countries around the world and the company currently trades
publicly on the NASDAQ Global Select Market. In addition to coffee, Starbucks also offers tea and other beverages as well as fresh food items.
Starbucks mainly operates through company–operated stores but also has licensed its trademark to offer products in grocery stores and other venues.
Starbucks has grown to become a well–recognized, widely successful company and its strategic use of human resource management has contributed
greatly to its success. Its mission statement, "to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time"
(www.starbucks.com), not only embodies their approach to customers but to employees as well. The company "exemplifies a

Marketing Analysis : Saffron Pig Paella
Saffron Pig paella is a catering company that not only serves delicious, authentic Spanish cuisine, but also creates a really fun show for those who are
observing. We Our vision is to provide parties with a delicious, fun, and healthy food source at a low price. At Saffron Pig, we strive for three things:
speed, quality, and customer service. We work hard to create a quality dish for you and your guests at a fun, fast–paced speed you'll love all with a
genuine love for food and fun! We are using an LLC structure for our business. With an LLC, we are better protected from personal liability than a
corporation or partnership. Additionally, we are not subject to double taxation as an LLC because it is a pass–through entity. We are not able to sell
stock with an LLC, but that is perfectly fine because we have a low–cost startup and it is easy for us to quickly expand with the small amount of
resources and people we have.
Our product is paella catering, which is in the food and beverage industry. This industry is one of the largest in the United States but there is so much
diversity in it that it is easy to get your product in and still be successful. This product category, paella catering, is definitely in the introduction phase of
it's product life cycle, because there are almost no other catering companies that serve paella since it is very new to the United States. Our market
environment is actually perfect for us as we are an emerging company. Our economic

BA440 WK 5 Marketing Strategy Starbucks Essay
Trouble Brews at Starbucks
Grantham University
Trouble Brews at Starbucks
A. Primary (and Secondary) Target Markets
Primary target market Starbucks' primary target market is men and women ages 25 to 40. They account for almost half, 49 percent, of their total
business. Starbucks' appeal to this consumer age group through hip, contemporary design that is consistent in its advertising and decor, and working to
keep its products current as status symbols. Customers tend to be urbanites with relatively high income, professional careers and a focus on social
welfare. This target audience grows at a rate of three percent annually (O'Farrell, n.d.).
Secondary target market (optional) Starbucks' secondary target market is ... Show more content on Helpwriting.net ...
They're good but come completely unsalted Starbucks is also offering new Evolution Fresh Smoothies in a number of their stores in San Diego and
Baltimore. All of the new smoothies are made with a juice base, Greek yogurt, and fresh fruit. All of the smoothies are less than 250 calories. The three
standard test smoothies are as follows: Strawberry – Banana, Greens – Banana & Pineapple and Mango – Pineapple. The price of these new smoothies
is $5.95 (Melody, 2014). Starbucks kicked off the new year with the launch of it's first–ever line of VIA lattes. Starbucks introduced a new Caramel
Flan latte and a fresh line of Starbucks VIA Ready Brew lattes that are now available in Starbucks stores throughout the United States and Canada.
Simply add water to Starbucks' new VIA Vanilla Latte and Caffe Mocha Latte packs and voila –– instant gratification. Perhaps more important, these
new products underscore the wild success Starbucks has achieved with it's VIA format. With it's VIA, K–Cups, and Verismo platforms, Starbucks has a
stronghold on the $8 billion–and–growing single–serve coffee category these days. Moreover, the company should gain even more market share in this
space as it rolls out new products to complement its recent line of VIA lattes. As it stands, Starbucks is nearing $300 million in sales from it's VIA
format. That's a 200% rise in sales from four years ago (Walsh, 2014). C. Pricing Strategy While

Financial Constraints of Want Beverages
Contents Executive Summary 3 Key Decision 4 Problems/Opportunity 4 Stakeholder 4 Decision Criteria 5 Internal Analysis 5 Strengths 5 Weaknesses
6 Current Financial Position 6 Current Marketing Strategy 7 Current Marketing Mix 7 External Analysis: 8 Opportunities: 8 Threats: 8 Consumer
Behavious: 8 Competitor Analysis 9 Alternative Marketing Strategies 9 Recommendation 10 Implementation Plan: 10 Target Market 10 Positioning 11
Marketing Mix 11 Product 11 Price 12 Place 12 Promotion 13 Expected Results 13 Appendices 14 Appendix A: 14 Appendix B: 15
Executive Summary Want Beverages is a ... Show more content on Helpwriting.net ...
This could prove to be an underlying downfall because if Want ultimately fails after concentrating their effort for growth, the Moffats could suffer with
two unstable businesses.
Decision Criteria 1. Increasing sales to a level that ensures long–term success 2. Maintaining flexible production capacity and inventory levels 3.
Increasing brand awareness among target market 4. Stay aligned with goals of corporate social responsibility
Internal Analysis:
Strengths
Want successfully differentiates itself from its competitors through features such as taste, design, and packaging. Want's relationship with its bottle
manufacturer is an intangible benefit. They provide Want with the opportunity to produce low volume quantities, given their current cash flow situation,
and allow flexible scheduling resulting in shorter lead time. Want has built a socially responsible image by its charitable donations to action sports in
local communities; an activity that no other energy drink competitors offer. Another strength is the Moffats experience with their target market and
background in marketing and distribution, which was developed through their business with Spellbound. This advantage has helped their product gain
access to markets across Canada and

Foreign Trade Zones ( Ftzs ) Essay
Foreign Trade Zones (FTZs) were established by the United States under the Foreign–Trade Zones Act of 1934 and are controlled by FTZ and CBP
(Customs and Border Protection) Regulations (U.S. Customs and Border Protection, 2015). FTZs are authorized geographical locations that allow
commercial merchandise including both foreign and domestic to be subject to laws as if it were outside the boundaries of U.S. Customs (Hawaii
Foreign–Trade Zone No. 9, 2015). Manufacturers, importers, and exporters can hold goods within the zone and also conduct operations. One notable
requirement is that FTZs must be near a port of entry. Although the merchandise is on U.S. soil, the products are not subject to U.S. duties, tariffs, and
value–added taxes. Normal protocol is for inventory to pass through customs at which payment is due at the time of inspection. As long as the products
are within the boundaries of the law, they are not subject to payment during their time in the FTZ. FTZs were created as a method to boost economic
growth, U.S. manufacturing, exporting, and also to create jobs. There are currently thousands of approved FTZs all over the U.S. and in major cities
(Enforcement and Compliance, 2015). Arizona is included on this list with locations including Nogales, Phoenix, Sierra Vista, Pima County, Yuma,
Mesa, and Western Maricopa County. Notable corporations who operate in these locations are Intel, PetSmart, Honeywell, and Apple (Enforcement and
Compliance, 2015). Although FTZs

In-N-Out Burger History
History of the company:
In today's extremely competitive business environment, there are numerous fast food outlets. But when it comes to fast food, we cannot forget to
mention In–N–Out Burger, Inc. It is a private and family owned company. Harry Snyder and Esther Snyder started the brand in 1948. Headquarter is
located in Irvine, California. They opened their first drive–thru restaurant on Francisquito Ave. and Garvey Ave. in Baldwin Park, California (www.in–
n–out.com). Three years later, in 1951, Harry and Esther opened their second restaurant, and then they started accumulating profits for reinvestment and
step–by–step growing. In 1976, Harry Snyder passed away because of lung cancer. During that time, there were only 18 units opened. Then, ... Show
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is a fast food retail chain with over 313 locations in California, Oregon, Nevada, Arizona, Utah, and Texas.
The products are offered at In–N–Out Burger:
In–N–Out Burger keeps its menu very simple and short in order to maintain the control and ensure high–quality food. Its business strategy is to
primarily focus on the quality. At In–N–Out Burger, it offers three varieties of burgers, which are double –double, cheeseburger, and hamburger; French
fries, beverages, and shakes. And, it just stays there; there is neither desserts, coffee nor breakfast menu. It has maintained this menu for over 50 years.
If there is a change, maybe it was a soft drink in the last decade. Until now, the motto of In–N–Out Burger is still "serve only the highest quality
product, prepare it in a clean and sparkling environment, and serve it in a warm and friendly manner" (www.in–n–out.com). In order to serve customers
with fresh food, the employee will start making the food when the order is complete. All ingredients are never frozen, and no food warmer heat lamps
are used. In–N–Out Burger has proven that there is no need for a large menu and no need to constantly change. As long as it specializes in a product,
then it will have more loyal customers coming to its

Case Study Of Coffee Bean And Tea Leaf
Our project is about the multinational company Coffee Bean and Tea Leaf which started in 1963 in northern California. The largest and oldest
privately–held specialty coffee and tea retailer is The Coffee Bean and Tea Leaf in the United States. For Fifty years on, they haven't changed their
values. They have a commitment to their customers to, their slogan is "Find Your Flavor" which is the foundation in which they operate. Their
beverages are handcrafted and customized to the guest's preference. Their Team Members listen to the customers and respond to each one with a
personalized beverage. They offer one of the most substantial selections of coffee and tea from around the world.
Coffee Bean & Tea Leaf first started in KSA: Safood International ... Show more content on Helpwriting.net ...
Respect – with each other values, opinions and individual diversity.
Ownership – Because we are proudly entrusted with the responsibility
Team work – Because we achieve success by working together
Honesty – Because we are truthful to each other and to ourselves. The Company's Branches Over The World The Coffee Bean & Tea Leaf has more
than 1000 stores worldwide. Company–owned stores are located in California, Arizona, Malaysia and Singapore.
Their domestically franchised Stores are in all over US. Their International franchised stores are found in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia
and many others.
The Company's Management Practices: The Coffee Bean and Tea Leaf Saudi Arabia has been operating for almost 10 years with all experienced
management team who have worked and have been trained in this field abroad and locally. The operations, warehouse and stores are the three major
departments who work together to carry out their vision and mission of bringing total quality experience to our clients.
Training
They have around 15 stores in Saudi Arabia. Their first store was opened in Danube (Khaledeeyah) in Jeddah. The company is continuously expanding
and promoting their brand to keep satisfying their regular clients from around the

Essay on Sobe Case Study
Question 1:
How does SoBe's position in the marketplace differ from that of conventional soft drinks?
First of all, if we think about 'conventional' soft drinks we immediately get the impression of drinks such as Coca–Cola, Pepsi and Red Bull.
SoBe's position in the marketplace of 'soft drinks', however, seems, at least at first, absolutely different from the well–known soft drink industries.
Coca–Cola and PepsiCo, for example, are the leading companies in the soft drink sector highly outselling the competition. With an 'ever–new–
launching' strategy of actually very little differentiating products they try to touch many different target groups – the 'size' itself, makes them 'main–
stream'.
Strictly speaking, SoBe does everything ... Show more content on Helpwriting.net ...
'Red Bull' was founded in 1984, well before SoBe, and targets the same group of young partygoers. Both companies' positioning takes place in the
chiefly younger customer's minds by constantly trying to create a fashionable image. 'Red Bull', therefore, could be seen as the 'Big Brother' of SoBe
'promoting the craziest extreme sports events in the world' .
Nevertheless, SoBe's image is accepted and enjoys growing success in its youth target market.
Not least because of the unique idea of 'selling' 'healthy hedonism'. SoBe's first beverages were based on teas and juices supplemented with herbs and
nutrients, namely ginseng, ginkgo and guarana. These contents suggested healthy products. However, 'healthy' soft drinks seem to be something
entirely new, especially for young people who often do not attach great importance to healthy products at all. However, the combination of these
aspects with an image of pleasure (hedonism) and 'coolness' made these 'lifestyle–drinks' attractive to the target group.
The 'coolness' also derives from the packaging. 'Chunky' bottles labelled with the two–lizard logo, representing the yin and yang of life; again
suggesting healthy lifestyle–products.
SoBe also tries to listen to its customers by providing a toll–free telephone line and thus gives them the opportunity to be able to influence the future
decisions of SoBe concerning the drinks' tastes, packaging, or which event

The Use Of Satire In Donald Glover's 'Atlanta'
Satire, the use of humor, irony, exaggeration, or ridicule to expose and criticize people's stupidity or vices, particularly in the context of contemporary
politics and other topical issues. Rapper, actor, comedian Childish Gambino, formally known as Donald Glover, was granted the opportunity to write
his own television show titled Atlanta. Atlanta is not a sitcom although, he uses satire to make issues seem humorous. In his episodes he has given
examples of him growing up in Atlanta and makes jokes about topics that could be serious. The seventh episode of Atlanta called "B.A.N.," or "Black
American Network," was strangely different from his other episodes. This episode involves the main character "Paper Boi," who appears to be a guest
on a television show called Montague because of his recent post on social media striked controversy. Throughout this episode Glover had uncovered
recent events that has received a lot of controversy like people having issues with their racial identity, the loss of freedom of speech, police brutality and
false advertisement. Through humor, he brings humor to very sensitive subjects allowing people to be aware of these topics.
In the episode "B.A.N.," Glover uncovers someone's conflict with racial identity, to bring humor to the issue. While the main character Paper Boi is on
speaking, the show cuts to an interview called "Trans–Racial A Montague Special Report." The interview involved a correspondent Nathan Wielder,
and the respondent Antwon Smalls or Harrison. The Respondent Harrison a young black male, says to the correspondent Nathan "I'm a 35 year old
white man." Confusing at first because Harrison is clearly a black male, but claiming to be white. Drawing the conclusion that Glover was referencing
Civil Rights Activist Rachel Dolezal who "had been passing herself off as an African–American woman when her white parents essentially outed her
for misrepresenting her race," According to Matt Wilstein of "The Daily Beast." Glover using Harrison was a way to bring humor to the idea of
someone wanting to be classified as a different race. Much like Dolezal's parents outed her out in the interview, Harrison's mother outed him out for
being Black when the correspondent asks "Do you

Starbucks And Its Impact On The World Coffee Industry Essay
Millions of people all over the world will take time out of their day to walk into a Starbucks for a "cup of Joe". Coffee is the most popular leading
beverage that is enjoyed throughout the world and in so many different forms. You can get coffee just about anywhere, but there is a reason why people
choose Starbucks coffee. Starbucks is known for their friendly, positive environment with staff that is truly accommodating and welcoming. People buy
Starbucks for what it represents and the status image that comes along with it. Starbucks has an excellent business structure due to its national and
global success. Starbucks stands strong in the world coffee industry and still is financially succeeding even in hard economic times with coffee that may
seem overpriced to many.
The coffee industry is continually growing regardless of the increase cost of coffee since January 2009. The price has been rising not because of the
price of coffee itself, but because of the supply chain and the current economic situation around the world. In 2012, Starbucks had to raise their prices
globally, but especially in the United States and China, due to rising prices of coffee and other ingredients they use to make their signature drinks.
Although prices were raised globally due to high demand of the product and the cost of producing it, there is still a strong demand for Starbucks
because of their large consumer base. Starbucks main competitors are McDonald's and Dunkin Donuts. Starbucks knows

Arizona Recycling Benefits
Recycling Benefits: Proposing A Bottle Bill for Arizona
Recycling has had a large impact in our community over the past few decades. Rather than throwing all our trash in the garbage can, we, as a
community should continue to recycle as much as possible. Not only does it cut down on litter, it can also add to our growing economy, cut down on
pollution, and save our raw materials. Arizona currently recycles about sixty percent of its beverage containers, and because only a handful of cities
have mandatory recycling programs they are the perfect candidate to experiment with a new recycling program (Bottle–deposit 2). I propose that the
state of Arizona put a bottle bill, similar to the one in Oregon, into action. All eleven states that ... Show more content on Helpwriting.net ...
For example, when a customer purchases a fifty–cent can of Dr. Pepper from his/her local 7–11, s/he would end up paying fifty–five cents, which
would include a five–cent deposit. At any time after consuming the thirst–quenching beverage, the customer may return his/her can to any store for
his/her five–cent refund. This definitely provides an incentive to recycle beverage containers. In fact, in a recent survey I conducted on my plane trip
home from Thanksgiving, consumers said they often feel they are getting back free money for recycling. Either because they think of the price of the
beverage as fifty–five cents, or because they wait until they have several bottles or cans to return making their refund much larger than the original
nickel they put down. The consumers are not the only ones who benefit because the retailers in most states also get reimbursed for the extra labor
involved. This basic form of bottle bill is effective and very useful.
The Oregon bottle bill is also beneficial. "Oregon's immensely popular bottle bill has been effective in getting soft drink and beer cans and bottles off
the roadways, and boosting recycling. Much of the law's success is due to a system that is easily understood by consumers and manageable for
merchants" (Bottle–deposit 1). However, a few of the other eleven states have tried to add to the basic bill making them confusing, more time

Inside Bevmo Drinks Swot Analysis
Inside BevMo Drinks SWOT Analysis
Kim Murphy
Willow International
Inside BevMo Drinks SWOT Analysis Executive Summary
In 2007, BevMo, a leading alcoholic beverage retail chain was acquired by private equity
firm Tower Brook Capital Partners. Some strengths of the company are its great pricing and excellent
distribution. A few weaknesses of BevMo are its brand recognition and its facility. The great
opportunities is the excellent climate and new items. Major threat is competition and the other is the
shelf date.
Brief Background
Beverages & More, Inc. retails alcoholic and non–alcoholic beverages in the United
States. It offers wines, spirits, and beers; specialty foods and snacks, cigars, glassware, and ... Show more content on Helpwriting.net ...
Foods such as cheese included in the product will have to be chosen offering longer shelf lives; otherwise there could be a great deal of waste.
Marketing Research Approach
Market research is utilized by companies to make the right decisions when it comes to
offering a product or a service. Many companies rely on marketing research to better understand
and also find out if a possibility exists for a new product or service. In the past many companies
felt that in order to truly identify a market a company would have to go through the process of
selling in order to get a true reading on the market, however research over the years has
demonstrated that performing an in–depth market research can potentially save a company
thousands and sometimes even hundreds of thousands of dollars by doing their diligence and
understanding if a certain segment of the market will truly appreciate a product or service to be
sold.
For BevMo performing market research would provide decision makers with information and factual data which would demonstrate the effectiveness
of an opportunity such as the launch of a new products. Without the factual data which derives from research marketing; such as deployment of this
new product could potentially damage Beverage and More financially in a negative form. In order to have good marketing an engagement of this size
must begin

The Starbuck 's Board Of Directors
The Starbuck's board of directors is normally comprised of 12 directors, but due to current succession planning of a board member there are currently
has, two of which are internal members of the Starbucks Company; the remaining independent, external directors meet the independence requirements
set forth by the Nasdaq Stock Market. These highly qualified directors bring an immense amount of external insight and experience to the Starbuck's
board. Each member of the Board of Directors is chosen for their level of experience in the food and beverage industry, consumer products and food
service industry, brand marketing experience, international operations and distribution, domestic and international public policy, digital and social
media ... Show more content on Helpwriting.net ...
She also brings international experience with her as well, as she led McDonald's Corporation's worldwide marketing efforts and global brand strategy.
Qualities that are critical for Starbuck's need for emerging global markets.
Robert M. Gates, 72, is an external board member and has served on the board since May 2012. He has a long history of working for the Executive
Branch of the U.S. government. This political knowledge could be very helpful, while guiding Starbuck's leaders through the political obstacles most
company face. He is also on the board of the Boy Scouts of America, and was previously on the board of Texas A&M University. Starbuck's could
utilize these connections to promote their youth skilled mentoring hiring practices.
Mellody Hobson, 46, is been an external board member since February 2005. She has served in several positions at Ariel Investments, LLC, an
investment management firm. Her knowledge base could be instrumental in guiding Starbuck's investment decisions. Ms. Hobson also works with
several civic and professional institutions, including the Chicago Public Education Fund and After School Matters, a program that provides teens with
"high quality out of school time programs". These endeavors align consistently with the values Starbuck's strives to encourage in others.
Kevin R. Johnson, 55, is an internal board member, serving since March 2009 and has served as President and

Market Expansion. A Couple Years Ago Starbucks Found...
Market expansion. A couple years ago Starbucks found themselves almost reaching the maximum capacity of coffee shops in the United States. In this
instance, it is time for companies like Starbucks to start look globally if they wish to keep continually expanding. "In 2012, the company set up its first
store in India." (Rajasekaran, 2015). Originally it was found that only upper class residents of India would purchase coffee and that many low income
civilians considered coffee a luxury. Starbucks understood that they were advancing into a predominantly tea drinking country. However, it is believe
that the coffee market will have a considerable increase in India in the years to come and that the coffee is slowly becoming a more predominant ...
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This has increased greatly at almost 8 billion dollars. The company has not had any apparent fluctuations and seems to only be on the upward route.
From the table we can see that cost of goods and gross profit has also steadily increase all indicating the company is still drawing in new customers as
well as keeping previous ones coming back. "Starbucks reported revenue of $21.3 billion for fiscal 2016. That was an increase of $2.15 billion (or 11%)
compared to the $19.16 billion the company reported for revenue in fiscal 2015" (McLellan, 2017). From a financial perspective it does not appear that
Starbucks has any concerns.
At Starbucks they value an employee first outlook. This is portrayed in all aspects of the company from hiring, training, labor relations, etc. Schultz
believes "employee experience matters at Starbucks because the company recognizes competitors can replicate the products Starbucks serves, but
competitors can't replicate the Starbucks people serving their products to customers" (The Starbucks, 2007). One of their main beliefs is that surely the
customer will be treated well, if the employee is. Employees. As of 2016, Starbucks was currently employing a total of 254,000 employees at all of
their sites combined. Starbucks is known for having excellent labor relations throughout their corporation. Starbucks is a corporation that not only takes
their company seriously but also the well–being of their employees as well. They find

Honest tea Essay
ACADEMIC ABSTRACT
The Honest Tea case is about an entrepreneur, Seth Goldman, who built a successful social venture in the alternative beverage industry. After building
Honest Tea to become an industry leader, Seth faced with the decision of whether to merge with Coca–Cola and how to successfully manage the post–
merger transition. Information about the alternative beverage industry and
Seth's use of social media is presented to help determine how Honest Tea can continue to grow after merging with Coke yet maintain the core principles
that their stakeholders value.
USASBE_2011_Proceedings–Page0108
EXECUTIVE SUMMARY
Seth Goldman believed that building a successful brand meant that the company would need to demonstrate that a ... Show more content on
Helpwriting.net ...
But when we buy ten times that amount, we help create a market that multiplies far beyond our own purchases. When we sell 32 million bottles and
drink pouches with less than half the calories of mainstream alternatives, as we did in 2007, we help displace 2,400,000,000 empty calories.
That's important, but when we sell ten times that number, we help lead a national shift toward healthier diets."
Despite its benefits, a merger with Coke may have its share of costs, some unique to social ventures. Once Honest Tea merges with Coca–Cola, will
Honest Tea be able to continue fulfilling its social mission? Most importantly, how can Seth persuade stakeholders, both internal and external, to
support Honest Tea's merger with Coke? Most of Honest Tea's stakeholders including employees, consumers and independent distributors are socially
focused and steadfast in their support of socially responsible companies. How might they react to the news that Honest Tea has merged with a national
distributor and especially one with so much negative connotation associated with it? Will they be as committed to the Honest Tea brand?
Goldman has built a solid following to his personal blog site. However, even if Seth is transparent with customers through social media about the
challenges Honest Tea faces will it be
enough

Boston Beer Company case write up Essay
33 Ryan Koziol MGM 404 09/19/13
Boston Beer Company Analysis
Boston Beer Company founded in 1984, along with many other big league giants have decisions to be made in regards to the direction they wish to take
their brand. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well– developed image uses the
same brand name in a different product category. Brand extensions have been used successfully by many corporate giants, such as Arm & Hammer with
the starting product being baking soda and extensions such as laundry detergent. However, extending the brand isn't always as lucrative as it may
appear. Arizona, ... Show more content on Helpwriting.net ...
I don't think dedicating more resources to "lightship" will prove to be more lucrative for the Boston Beer Company in the long run. One concern is that,
their flagship product Boston Lager could see a decrease in sales and return. Their Boston Lager is responsible for 60% of their sales in the market and
dedicating more resources towards their lightship product could hurt their flagship product exponentially more than lightship could benefit them. Also,
Boston Beer Company has carved a niche in the Sam Adam's craft beer market where they dominate. Dedicating more marketing resources to a product
which is competing with other giants (Amstel light, Miller Light) that own that portion of the market seems foolish. After all, BBC has significant scale
advantages over it's competitors in the craft market and dominating that segment could prove more lucrative in the long run. Another important
question to ask is whether or not BBC should reposition how they market "lightship." I do believe there are some tangible items that could've or would
help the "lightship" products success. For example the products physical packaging doesn't scream light beer. This can be deceiving to consumers as the
majority of decisions are made with our eyes. Aside from that, it's not marketed as " Sam Adams Lightship", rather Boston "Lightship." In my mind,
your losing customers that are loyal to the Sam Adams brand. After all, the majority of consumers don't realize Sam

5 Themes Of Geography Research Paper
5 Themes of Geography Notes Montreal: Location– Montreal City is located in southwestern Quebec, and takes up about ¾ of Montreal Island (Ile De
Montreal), which is the largest island of the Hochelaga Achipelago. History of Montreal dates back to 1583 when the city was inhabited by Natives, and
was called Hochelaga. The residents of Hochelaga disappeared due to reasons unclear, but it's theorized that they died due to disease and war with other
groups. Montreal (sometimes called Ville–Marie) was founded because of the islands natural resources and its location near the St Lawrence River and
Lachine Rapids which made it necessary for travellers to stop there and unload their boats. Place– Montreal is a modern city with buildings of many
ages, some dating back to the late 1600's. The city of Montreal was built upon the island of Montreal, and covers nearly the entire island itself, meaning
there are few physical characteristics on the island. Mont Royal has determined how Montreal was built, with the rises in terrain and the slopes of Mont
Royal. The city is surrounded by the St Lawrence River. Montreal has fairly standard seasons, with warm summers and cold winters as it ... Show more
content on Helpwriting.net ...
It's dry and warm in Phoenix, with precipitation averaging 8 inches or less. Phoenix's natural environment is a desert, with lots of Cacti, rocks, plenty of
trees and mountains. Phoenix is a huge modern city with many buildings and roads. Phoenix has plenty of Hispanic citizens, and many of the hotels,
restaurants and banks speak Spanish. A big part of the culture of Phoenix is sports, with Baseball being one of the more popular one. Their local pro
team is the Arizona Diamondbacks. Major League Baseball teams come to Phoenix in order to train in the spring. Phoenix also has a hockey team
called the "Arizona

Coca Cola Essay
This is an essay to discuss the economics phenomenon with a particular product in the beverage area. Trying to analyze the relationships among the
price, demand and supply and other factors in the beverage industry, such as substitute and complement products, market competitors and input prices
or costs, etc. Introduction Coke refers to Coca–cola which is a dominant product of the Coca–Cola Company. There are six parts in this essay to display
the market structure, factors affecting price, demand and supply, substitute and complement products, elasticity, market competitors and some factors of
production of the Coke. Market structures Definition A classification system for the key characteristics of a market, including the number ... Show more
content on Helpwriting.net ...
2. the kinked demand curve The kinked demand curve explains the behaviour of firms. It is a demand curve faced by oligopolies who assumes that
rivals will match a price decrease but ignore a price increase. The price of the Coke is always similarity with the Pepsi and it is obvious that when the
Coke makes promotion, others easy followed. 3. price leadership As mentioned before, Coca–cola is a dominant firm in this area, which means it can
set the price for the carbonated beverages industry and the other firms follow. It is a pricing strategy as well. 4. the cartel It refers to a group of firms
formally agreeing to control the price and the output of a product. Take the Coke and Pepsi as an example, if they become a cartel, that is mean they
formally agreeing to control the price and the output of the carbonated beverage coke. Cartels are illegal in Australia and in most other developed
countries. To sum up, Coke in the oligopoly market structure, because of the barriers for new competitions entry into, it can charge higher prices and
earn economic profits in the long run. Substitute Products Coke owned by Coca Cola Amatil (CCA) is one of Australia's largest food and beverage (soft
drinks and juices, as well as alcoholic drinks) brand. In Australian market, the largest competitors in the beverage industry are CCA and Schweppes
who hold 84%

Coca Cola vs Pepsi
The Coca–Cola Company versus PepsiCo, Inc. Andy Berg Ufuoma Omosebi Intermediate Accounting III ACC305 19 November, 2011 Coca Cola and
Pepsi are the two most popular and widely recognized beverage brands in the United States. Pepsi and Coca Cola contrast each other on their taste, its
associated colors and themes, and ingredients. Even the pension plans and funding status are a competitive comparison. 1. Compare the pension plans
of Coca–Cola and PepsiCo, including type of plan and funded status at 2007 year–end. PepsiCo, Inc. has a voluntary defined benefit pension plan that
includes all full time U.S. employees and some international employees. This plan is a noncontributory plan; the employer is the only contributor
funding ... Show more content on Helpwriting.net ...
PepsiCo's rate of compensation or "rate of increase in compensation levels" percentage used to compute pension information for December 21, 2007 is
4.7%. 3. Determine which company you would rather invest in if you were a potential shareholder. Justify your answer. PepsiCo, Inc. is also a large
company that has been around since 1898. They are also a leader in the beverage market but have diversified into another area; snacks. The diversity is
pretty impressive. They also indicate stability and liquidity with favorable ratios. They have a 53.15% gross profit margin for 2007 and less than 40%
of their net operating revenue comes from operations outside the U.S. Coca Cola is a large company that has been around since 1886. They are
primarily marketing and selling one product; beverages. They have a 63.9% gross profit margin for 2007and show reasonably good ratios indicating
stability. For the 46th consecutive year dividends have risen. About 74% of their net operating revenue comes from operations outside of the U.S. Coke
and Pepsi trade in the No. 10 and No. 9 positions at 13.31 and 16.67. This may be explained by the relative growth and return on capital positions of the
companies. Coke has a ROIC of 23.91% annually for the last five years, and growth of revenue per share of 9.29% per year. Pepsi's ROIC was 19.96%
and revenue per share growth of 13.43%. Assessing how the

The Resource Water Of Water
Since the birth of mankind resources have kept flora, fauna, and civilization alive, especially the resource water. Water is a major component of life; as
a result, all living organisms has access to necessary materials which is mandatory for humanity to survive. This era of humanity is blindly allowing
water to disappear; which means all material required for humanity will vanish which will lead to the disappearance of humanity. Some materials that
are very common to humanity but people could never survive without are, food, beverages, shelter, and clothes. Food and beverages are the top two
priorities for all living creatures. In order for food and crops to be made, huge amounts of water has to begin the process, same goes for making
beverages, wood for shelter, clothes to wear, pillow to lay on and cars to drive. Water is also a part of the human body, without the water inside of
individuals, the human body could not function. Basically, water is the beginning source of almost all materials that humanity needs and wants. Water is
the key substance that attaches everything in the world together. "The water crisis is the #1 global risk based on impact to society (as a measure of
devastation), as announced by the World Economic Forum in January 2015" ("Water Poverty Facts"). The loss of water would be a catastrophe to Earth
by bringing death, heat, pain, thirst, and hunger. "Meanwhile much of the water is lost, overused or wasted, stressing both the Colorado system, and

Starbucks Marketing Strategies For Starbucks Essay
Beginning in 1971, Starbucks started as a roaster and dealer of whole bean and ground coffee along with tea and spice in Pike Place Market in Seattle.
The company quickly grew and became what it is today. Currently, Starbucks serves millions of customers every day and has more than 24,000 stores
in 70 countries (Starbucks Coffee Company, 2016). By now, Starbucks is a well–known company around the world. Beyond having a good core
product, their marketing strategies are strong. As communication marketing strategies are increasing in importance, it is important to look toward
companies such as Starbucks who employ incredible communication marketing strategies. Despite the fact that their competitors offer considerably
lower prices, Starbucks is still able to market its products based on quality and customer experience. One of their major strategies that helps them stay
ahead is consistent branding. At any Starbucks store around the world, customers will have a similar and familiar experience and recognize the same
logo and branding. Additionally, they have successfully tapped into communicating with customers across several methods. E–mails, social media, and
the mobile application all have a similar feel and are targeted at education and providing rewards rather than promoting a specific product. These
marketing strategies keep customers coming back again and again.
Marketing Mix: The marketing mix of any company is made up of the Products, Place, Promotions, and Price and

A Study On Public Relations
Public Relations Odwalla utilizes Facebook and Twitter as forms of owned media. The company 's profiles give exposure to both their juices and bars,
however, their juices dominate their platforms.Many pictures are featured on their profiles, displaying products and bright colors that transmit a feeling
of enthusiasm and energy. Odwalla believes that this "speaks to the flavor" of their products (Pfrang, 2013). This practice otherwise known as color
psychology is used to attract consumers to purchase items based on their color coordination as colors penetrate human emotion. Statistics show that
93% of consumers focus on visual appearance as it weighs heavily on their decision–making process (D, 2014). Odwalla uses pictures of real fruit as ...
Odwalla replies to both positive and negative feedback. Odwalla's Facebook does not receive as much customer feedback and therefore does not
interact with customers as much as on their Twitter page. With less interaction, criticism posted by others is much more to consumers visiting the site.
Critics on Facebook engage in pass–along promotion, they are encouraging others not to buy Odwalla products, and question Odwalla's nutritional facts
displayed. Customers also post personal, negative experiences they have endured with Odwalla products. For example, one customer cited mold under
the lid after purchase and another lack of product availability. Maintaining brand image is important for Odwalla. They are no stranger to harsh
criticism and lost many customers after a deadly E. coli outbreak, where they were forced to remove their products from shelves. Lack of
communication could lead increased customer suspicions, resulting in a decline in sales. In addition, Odwalla was tagged in a Facebook post, posted by
the Huffington Post. The Huffington Post is both a new aggregator and blog website, where Odwalla has earned media. The Odwalla video featured on
the Huffington Post profile hosts celebrities sharing their efforts to maintain a healthy and active lifestyle. At one point, Whitney Eve Port pulls out a
bottle of Odwalla and takes a sip. Odwalla also introduces and ends the commercial acknowledging that they sponsored the

Swot Analysis Of Pepsico
PepsiCo is a prevalent company that is able to maintain consumer loyalty through its years of business. It sets out to compete in the liquid refreshment
beverage industry which includes soft drinks as well as others like RTD (ready to drink tea) to try and increase consumer consumption. PepsiCo's
created Brisk as its RTD. The company's main customers for the Brisk (iced tea) bracket is male millennials (born between 1980s
1990s) and Hispanics,
who appreciate the taste and quality of the product. Although the company has strengths regarding excellent brand awareness and loyalty, PepsiCo
struggles to follow up with promotion after the SuperBowl and find effective techniques to reach their target audience and increase the consumer
consumption in the RTD aspect. Currently, the company struggles with brand image , brand awareness, and raising consumer consumption for its
product, Brisk. Although the company had success in the '90s, sales had been dropping because part of their new target market (male millennials born
between 1980s
1990s) were too young to remember the ads. The goal is to reintroduce the product to the consumers by utilizing the different mediums
which are regularly used in today's society. Using these mediums and marketing techniques will help promote a positive brand image. Over the years
the company had troubles using social media to promote their products, and spent much time on other alternatives to aid in the advertisement process.
In the past they

Soda Should Be Banned From Schools
Doug Carrol of the Arizona Republic discusses on how soda companies such as Coca–
Cola and Pepsi are still making earnings even though soda is banned in schools. The ways that soda companies are making earnings is by establishing
vending machine contact with schools. The contract allows the soda companies to sell their juice, sport, and water beverages (Carrol, Doug pg.1) . The
article acknowledges the facts of benefits that the soda companies still have and gain from schools. Carrol gives an understanding of the soda
industries. One of the solutions states that it doesn't matter if it is in nutrition standards it still can have grams of sugar just like any other candy or soda.
The administration should realize that students can have ... Show more content on Helpwriting.net ...
One Dollar Diet Project published a net article containing information on how people and kids in school districts are conflicting with nutrition food
group s about food policies. (One
Dollar Project, pg.1) states a brief view on how students feel about new food policies and how the food policies affect them. The article opened a
visualization on how both sides view on the food policy. The resource conducts on the reality of the situation.
The form of the solution is for the administration to have a talk with the state council and the parents to seize the situation about the regulations of the
food policy. Las Vegas residents wonder why the administration doesn't follow the food policy. To their opinion the administration knows it is not right
and it makes it hard for students. The emotion of the situation is overbearing for the students and the school society is going to change. The reason why
the policy needs to change is is because of the students are not going acceptance of change of for it. The negative of the situation is the student's self–
esteem is set at a low level which

Swot Analysis Of Meijer Superstore
Coca–Cola's Water and Tea Could be the Next "Real Thing"
Meijer Superstore, Speedway, and Walgreens are the locations used at the center of research to compare and contrast several brands of single serving–
size, refrigerated, water and tea. During this exploration, the marketing mix; product, price, placement, and promotion were observed among the several
brands. Coca–Cola will benefit from the research where unique observations emerged. These observations include the placement of flavoring drops to
add to water, the availability of Vitamin Water in both the water and sport drink sections, and the price and placement of PepsiCo products vs. Coca–
Cola products, which included both water and tea, in the Meijer Superstore.
The tangible products ... Show more content on Helpwriting.net ...
Speedway had the Vitamin Water in the cooler marked, "Sports Drinks" and again in the one marked "Water"; whereas Walgreens placed Vitamin Water
in the cooler marked "Water", which, as stated earlier, was combined with all varieties of cold beverages not just the types that were labeled at the top.
The cold tea was easily available at Speedway, on the other hand, it was hard to find at Walgreens and Meijer Superstore. Both had plenty of non–
refrigerated tea, whereas the cold tea, if available, was on the bottom shelf of each cooler. PepsiCo's PureLeaf tea and Dr. Pepper's Snapple were
accessible at all three stores, however, in Walgreen's it was hard to find and in limited flavors. Coca–Cola's tea, Gold Peak, was scarce in all three
stores, with Walgreen's having two bottles placed in the bottom of a Coca–Cola cooler near the

Case Study: Bowled Over Cereal Café
Executive Summary
Bowled Over Cereal Café is a café that offers cereal all day. Customers will have the option of different cereals along with varieties of milk and
additional ingredients. This business is unique as it is the first of its kind in South Africa. Another aspect that makes it distinctive is the fact that cereal
is not usually eaten for any meal besides breakfast despite the fact that there are many people out there who would have no problem having a bowl of
crunchy fibre for supper. There will be mobile trucks offering Bowled Over's services to people on the move who are in need for a unique kind of fast–
food.
Goals of the business are to establish itself as a successful new business that becomes world renowned and opens a whole ... Show more content on
Helpwriting.net ...
Choose your preferred beverage (optional).
5. Get your bowl weighed and pay.
6. Now enjoy your unique bowl of amazingness.
SWOT Analysis Competitors and Their Products
The first Cereality Cereal Bar and Cafe opened in 2003 at Arizona State University. There are now four franchises operating, all in America.
At Cereality, customers can choose from various American brands of cereals along with toppings. The employees are dressed in pyjamas to suit the
theme. As with Bowled Over customers can choose and add their own milk.
The Cereal Killer café is a cereal café that operates in the UK. They offer up to 100 types of breakfast treats with 20 various toppings and 13 different
milks. It is owned by Alan and Gary Keery. The café is open from 7am to 8pm, and serves breakfast, lunch and dinner in a shop decorated with
memorabilia from the 80's and 90's.
Their cereals are sourced from America, South Africa, France, Australia, South Korea as well as the UK. Along with a variety of popular cereals they
also offer cereal cocktails which are a mixture of various cereals.
The café also serves coffee. Small bowls of cereal will cost £2.50 (R 50,26), medium bowls will set customers back £3.00 (R 60,31) and large bowls
are priced at £3.50 (R

Jones Soda Company
Executive Summary Over the past two years, Jones Soda Company has successfully acquired strategic alliances with various companies in order to
provide deeper and more diverse market exposure. Some of these companies include Barnes & Noble, Panera Bread, and Starbucks. Since Jones does
not deal in multimillion dollar advertising campaigns, this is their best way to promote their brand. By offering their wide assortment of beverages in
stores and restaurants, Jones has been able to sell more to the consumer than would be at all possible on their own. In order to best continue on this
route to success, the current recommendation is to acquire a strategic alliance with Applebee's. The New Age beverage industry is relatively new ...
Casual dining restaurants have shown an increase in business as well, which would further increase Jones' sales with the acquisition of the Applebee's
strategic alliance. Jones is effectively responding to their industry's threats as well. They have gone around the issues of a flooded market and limited
shelf space by offering their products in unconventional locations as well as stores like Barnes & Noble, Panera Bread, and Starbucks. These alliances
have allowed Jones to enjoy the benefits of many more sales than they could make on their own. V. IFE Matrix Jones' IFE shows that they performed at
an average level. This is because they take full advantage of their strengths, but have done little to conquer their weaknesses. As was explained
previously, Jones is great at generating and keeping the interest of their customers. Their direct to retail distribution strategy through their strategic
alliances brings in phenomenal amounts of revenue. Including the customer in the design and production decisions also ensures consumer growth and
loyalty as well. Jones' internal problems mainly lie within the distribution of their product. They rely heavily on independent distributors and therefore
have no strong, long term relationships with these distributors. As a result, Jones incurs high variable costs and runs in to

What Is Starbucks Vacantine's Day Mystery Menu
Starbucks is making the love month even sweeter for caffeine lovers with its Valentine's Day secret menu, which consists of three new kinds of frappes.
Arizona–based Starbucks employee Tony Aguilar concocted three Valentine's Day–themed frappes and posted them on Reddit. While he did not expect
his frappuccino inventions to become a hit, the new popular recipes are already making February even sweeter for coffee lovers, according to Australia
Network.
"I was actually surprised with how popular they became," Aguilar told Cosmopolitan in an interview.
Starbucks's Valentine's Day secret menu includes the Valentine Frappuccino, the Love Bean Frappuccino, and the Java Berry Frappuccino, the report
details.
The Valentine Frappuccino is actually a

Personal Essay Personal Narrative
It was a peaceful and quiet Sunday evening on the day of September 25, 2016. I was riding my bike home on a small road just west of the town of
Kimberly. I had went to a Maverick gas station to get an Arizona Iced Tea and a bag of Lay's Jalapeño Kettle Cooked Chips. As I was riding my bike
along, I noticed there wasn't many cars on the opposite side of the road, so I switched to the opposite bike lane. This is a decision I would come to
regret. I continued, heading straight down the road as fast as I could. I was going faster than a cheetah on his hind legs. I was heading in the direction
opposite of the cars, so I couldn't see them coming towards me. I was less than a quarter mile away from my house, I could see the roof popping over
the trees. I was very excited to be able to go home, eat some chips, drink some tea and play video games. I was completely oblivious to what was about
to happen. I felt a sharp pain in my right leg and my arm, as I was flung off of my bike. It felt like I had just been shot in my arm. I hit the pavement
hard. I looked at my arms and my legs. There was a dark red liquid leaking from my leg and it was covered in little pebbles. Weirdly, it didn't hurt,
which I later learned was because I was in shock. I had road rash pretty much all over my left arm and leg. I look to see a man rush out of his car, and
help me up. He asked me if I was okay which I responded with a shaky yes, even though I was definitely not okay. The man was a short, chubby,

Anti-Energy Drink
Anti Energy Drink: Drank™ "Slow Your Roll"
Here to stay or just a fad beverage?
By
Eric D. Jackson
Requirements of
Marketing Management
October, 2009
Dr. Edward Paul Sakiewicz
Abstract
The energy drink, Red Bull, slogan is "It Gives You Wings", now marketers are reversing the influx of energy slogan with Drank™'s "Slow Your Roll."
A new beverage claiming to be the opposite of an energy drink is raising eyebrows because it is modeled after an illegal drink. It is modeled after illegal
cocktail called syrup, which is made with prescription cough syrup and Sprite (Drank™. (2009), 1st para). Has the buzz of the effect from drinking the
beverage, made this drink popular and demanding or is it here to stay? Marketing planning ... Show more content on Helpwriting.net ...
Melatonin extracts aid the body in resetting its natural 'clock ' and are even strong enough to prevent the effects of jet–lag. Drank™ enhances the
positive effects of melatonin with flair and flavor which all are sure to enjoy. Valerian Root: Valerian Root benefits anyone who may suffer from
anxiety; restlessness; insomnia; mental strain; lack of concentration; excitability; stress; chronic headaches or migraines; nervous stomach cramps;
bladder control issues; chronic pain, menopause; and the discomfort, and emotional distress which may occur with menstruation. Drank™ contains a
healthy dose measured to compliment the effects of the melatonin and enhance relaxation. Valerian Root has been used around the world for centuries
as a safe sedative without the morning 'grogginess ' and possibility of addiction that man–made sedatives generally contain. Drank™ takes this old age
remedy and puts it in the mix with melatonin to "slow your roll" after a long day. Rose Hips: Another age–old remedy for what ails the body, Rose–
Hips, is an excellent source of vitamin–C, contains biologically valuable bioflavonoid and is a great source of anti–oxidants. Rose–Hips have
traditionally been used to treat diarrhea, nervousness, exhaustion, stress, urinary problems. Rose– Hips is commonly consumed by itself in tea (a drink)
or is used as topical oil. Drank™ adds Rose–Hips to the Melatonin and Valerian

Case Study : Starbucks 's Success
Starbucks put up some very interesting numbers for the years 2014 and 2013. Specifically, their profit margin both years seems to be extremely low
(most businesses want to operate around 20%). 2013 showed a mere 8.8 million in earnings. I believe Starbucks was undergoing massive expansion
during this time period, however, as the year following put up numbers more in line with the norm. Their profit margin seemed relatively low due to
such expansion, as their outflow of cash was very close to their inflow.
Otherwise, most of the other numbers seem normal. Most restaurants and café 's run at a very low profit margin, as to keep the prices low enough for
their products to be enjoyed by consumers. A 12.50% profit margin might actually be ... Show more content on Helpwriting.net ...
Changing their ordinary morning cup of coffee to extraordinary. Expanding through the Northwest and Midwest U.S.A., Starbucks brilliantly place
coffee shops in bookstores and partnered with Barnes and Noble. These provided a place for friends to meet and the increased traffic allowed Starbucks
to provide food. Starbucks is not only a place for coffee but also for food. In the mid–1990's, Starbucks continued to expand. They introduced the
market to their Frappuccino, a blended coffee beverage along with their ice cream. Acquiring Tazo (a tea company), Starbucks now offers more than
just coffee and by signing a licensing agreement with Kraft Foods; their products are now available in grocery stores throughout the country ("What is
the Secret behind Starbucks' Growth and Success?"). Starbucks is great at keeping up with the trends. They introduced a "skinny" line of beverages that
are lowest in calories and sugar–free. The company is very social conscience. They stopped using milk from rBGH–treated cows, partnered with the
RED project, and went green. With over 23,000 shops and more than $16 billion in revenue, Starbucks continues to grow and keep up with the trends.
Brilliant marketing and putting the community first has allowed Starbucks to stay profitable in a competitive market.
CURRENT NEWS In April, Starbucks

Commercial Stirs Controversy Essay
Of course, the Super Bowl can be considered the most watched television recording in American history. As a result of withholding the attention of
such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched
more than the Super Bowl games themselves. A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products
and services. However, benefits are not the only things these ads invoke, detriment can occur as well, as seen throughout history among a variety of
television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been
scrutinized. The Coca Cola ... Show more content on Helpwriting.net ...
The commercial also incorporated a presentation of the country's varying sprawling landscapes and metropolitan areas, along with Americans of
different ethnicities, races, and families partaking in real life activities. With these elements: a patriotic song, playing on emotion, and an invocation of
profound imagery, we see several of the tactics mentioned in both articles tackled in Coke's commercial. So why did Coca Cola receive such
monumental uproar, if it made use of some of the fifteen basic appeals that make ads effective? Ultimately, the ad received backlash because, "many
[people] think that "America the Beautiful" is the country' national anthem and English is this country's national language," noted in Indian Country
Today ("Coca–Cola's 'America the Beautiful' Super Bowl Ad Causes Stir" par 2). As a result, these individuals believe "America the Beautiful" should
only be sung it the English language. Building on the ideas presented in Indian Country Today, Damien Croghan, editor of the Daily Nebraskan, asserts
"Xenophobic Americans feel that the presence of non–English languages representing our country somehow threatens their perceived idea of what it
means to be American" (par 11). The people who took to social networking sites to discuss their concerns tend to believe the use of any language other
than English is un–American. These outraged

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