1. HOW DID YOU USE NEW MEDIA
TECHNOLOGIES IN THE CONSTRUCTION
AND RESEARCH, PLANNING AND
EVALUATION STAGES

2. iMac
Me and my partner decided that we were going to use her MacBook Pro and
Final Cut Pro to edit our music video. Nobody else in our year used the Mac
operating system to edit their videos so we decided that we wanted to be
different and hoped that it would benefit us.

3. TECHNOLOGY USED IN
PLANNING
When we first began the course in July I decided that I was going to use the calendar which is
available to me through my Hotmail email account. I used the calendar because I knew that it
would help me to become organised. I would be able to refer to this when I made plans but
also be reminded when the event was going to take place. As you are able to place times on the
calendar this meant that nothing would overlap.

4. TECHNOLOGY USED FOR
RESEARCH
YouTube was very helpful when we
were doing our research because it was
available for the music video
When we were doing our audience analysis, interesting videos, shot by shot
research we decided to use some social analysis, conventions of music videos
networking websites as we have a large and research into music video directors.
audience to work with. As we have the We were able to embed videos into our
majority of our college on Facebook or blog from YouTube. As YouTube has
twitter this meant that we would get a comments underneath the videos, this
large variety of answers. We were also meant that we were able to take some of
able to share our video onto Facebook the peoples views about different music
when we wanted to get some feedback. videos from this.

5. PORTABLE TECHNOLOGY
My BlackBerry is a portable form of
technology which I am able to have on
me at all times of the day. When I was
not at home or college, I was able to call
my partner so that we could organise to
meet. I was also able to contact my
actors when I needed them for the
filming. I am able to view my emails on
my phone which became useful when
contacting the actors. As I have my
phone on me at all times it means I can
stay up to date with what is happening
with the construction when I am not
around

6. VIDEO CAMERAS
When we did our first draft, we were able to borrow
Lizzie’s brothers Canon 550D HD video camera as he
was going to be there to supervise the shooting of the
band. We then filmed a girl from college called Daisy
using the Panasonic SDR-S70. The difference in the
quality was highly visible and we decided that it was not
good enough. During our course, the college decided to
purchase a Canon 550D which we would be able to use.
When refilming we used the college’s Canon 550D as it
would match the quality we already had with the band
footage. It completely showed and the footage we now
have is well lit, sharp and not distorted at all.

7. FINAL CUT PRO
We used the Final Cut Pro to edit our music video. We managed to learn quite quickly how to use the program
as it was quite similar to the Adobe Premiere Pro which we had become familiar with when editing our
preliminary task and Thriller task last year. We did have a few problems when using the program which is an
example of how technology stifled our production. Final Cut Pro allowed us to edit our footage and we were
able to speed up footage and reverse some shots when we thought it was necessary. We found Google was
very helpful to us when learning how to use Final Cut Pro. Any problems we found Google normally told us
the answer. We learnt quickly how to use the razor blade tool, zoom and rendering was also important when
using Final Cut Pro. We also found that colour could be edited so that we could make it suit our theme of
recklessness and boisterous behaviour.

8. BLOGGER
Blogger was used mainly within our research section of the project. It was good in
the way that you could upload everything to one place easily. As it was on the
internet, I did not have the problem of losing any work. If the work was to be lost on
the computer then there was always going to be a back up on the internet. I did not
like that the place where you enter text to is just one small box. I think that the area
should be much bigger. I tired not to use Blogger too much as I ended up getting
quite frustrated with it a lot of the time when trying to place images into my posts and
also text moving around to where I did not want it to be visually on the page.

9. PREZI
Prezi was helpful to me when I was doing my research. I have also used it for
one of my evaluation questions. When I was doing the history of the music
video, it was a good interactive option because I was able to create a moving
presentation which allowed the user to go off the chosen path which I have
created. There were many different ways of presenting the Prezi including
using lots of different designs and colour schemes.

10. LIMITATIONS
When using technology there is always going to be some limitations with what
you can do including the following;
 Your ideas being too large to what is actually available from the software
 If you are able to use the software to a good ability
 The software could be too slow to handle what you want to place to it.
When we were using Final Cut Pro we found that when we put all of the
footage in, the software found it hard to accept it and it took a while for it
to process.