2. Company Name: - A2Z Planner
Established : - 01/04/2013
Location: - Gurgaon
3. Mission
Your success is our mission. Perfection is our
mission. Your permission is all we need to
achieve our mission of making your dream
Event a reality.
4. Vision
Explore, Excel, Expand... The vision is to zoom to
perfection. The primary objectives of the corporation are:
•To provide the necessary expertise in managing the client's
program from initial concept to completion of the event.
•To provide an event that will be remembered as a "unique
experience".
•To maintain a consistent, high level of service.
•To be fair, honest and ethical with our employees, clients and
suppliers.
8. •Recession free industry.
•Event Management is a multi-billion dollar
industry, growing rapidly.
•The tens of millions of events that take place worldwide
annually.
•Event Management is one of the fastest growing
professions today.
9. About The Industry
•Event Management is one of the fastest growing industries in all
over the world.
•This industry has grown enormously in the last two decades.
According to recent research conducted by Joe Goldblatt, Certified
Special Events Professional (CSEP), annual spending for special
events worldwide is estimated at $500 billion.
•According to industry experts, annual wedding and events is
spending at around Rs 1,500 - 1,800 crore.
•Indian event industry grew from Rs 728 billion in 2011to Rs 823
billion in 2012 achieve growth of 13 percent. The sector is projected
to grow at 14.9 percent to reach Rs 1457 billion by 2016.
10. What Is Even Management?
• Creation and development of festivals, cultural
events, meetings, trade shows, social events and
conferences.
• Event management involves studying the
brand, identifying the target audience, devising
the event concept, planning the logistics and
coordinating the technical aspects.
• Post-event analysis and ensuring a return on
investment have become significant drivers for
the event industry.
11.
12. •Corporate events include trade biz
shows, events for various multinational
companies, national and international
seminars, B2B shows, B2C shows, training
programs, executive meeting, annual day
celebrations, award ceremonies.
13. •India having a rich in heritage and
strong cultural background holds a
variety of festivals throughout the
year.
•Popular cultural events include
ceremonial, religious, art, social
gathering show, heritage, folk
lore, traditional folk evenings.
14. •Selected companies organize leisure
events.
•Involves higher costs and advanced
infrastructures as these events are
generally telecasted on television.
•This category includes stage
shows, music shows, ghazal shows, live
concerts, dance shows etc.
15. •Personal events is one of the most popular of
all events as every family looks forward to a
well organized and smooth running event.
•Famous personal event include wedding
ceremonies, birthday, marriage anniversaries,
annual picnics and other occasional function.
•For parties one may opt the theme parties or
general parties.
•Event celebration can be arranged as per the
budget and requirements.
16. Is It Scope For A2Z Planner To Enter
In This Business?
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19. •Experienced event team.
•High motivation level.
•Excellent personal relationship in between staffs.
•Good market share and opportunity because this industry
growing at the rate of 25% yearly.
•Experienced team with high motivation level.
Strength (Internal)
20. •Lack of funds.
•Small social follower base.
•Not a lot of brand recognition.
•Lack of unity within competitors.
•Lack of penetration in lower socio economic classes.
Weaknesses (Internal)
21. •This sector going to a good direction to becoming
unorganized to organized one.
•Support from the local authorities
•Modern infrastructure
•Availability of the state of the art infrastructure
•Technological innovation
•High competition
•A change in certain event related laws
Opportunities (External)
Threats (External)
23. •We are offering different type of party package for the different segment
of the society.
•We categorize product in two type’s theme event and wedding event in
which we offer different sub events like: -
•Basic Party Package
• Premium Marquee Package
•Marquee Party Package
•Limited edition Marquee Package.
Product
24. Price
• We charge very nominal amount to the customer with best
service.
• Generally medial class people avoid to go to event planner
because they think they charge very high. So, our pack started
from less than 3 lakhs that can be afforded by middle class
customer.
• As per service we have a pack from2.9 lakhs to 31 lakhs
rupees as per the requirement and demand of the customer.
25. Place
• We open our corporate office in starting only in Gurgaon in Sec-4
market and do all the operation from hear.
• We are trying to cover primarily phase NCR area.
• We are also maintaining warehouse in Wazirabad area, Gurgaon.
• From this place we can easily cover the entire NCR and can
deliver services smoothly.
26. •We are taking the help of social networking sites like; Twitter and
Facebook and Blog space.
• Local Papers, Radio stations, websites, Event marketing and
registration tools such as Eventbrite and Constant Contact.
•Taking the help of Justdial privilege account
•Also registering our Planner web site on Google ad word.
•We registered our web site on search enginee.
•Also taking the help of yellow pages ads.
Promotion
27. People
• Our Employee’s are hardworking, dynamic and helping in nature.
• Our management team is highly professional, very experienced;
understandable, and creative in nature.
• A2Z planner experienced and dynamic employee’s understands the
feeling of customer and provide best services at the right time.
Process
•Different medium of advertisement through which we interact
customer and provide service when people interact with us.
• We also try to meet corporate personal and indivisibles to provide
them service package.
28. Physical Evidence
• It refers to the experience of using a product or service.
When service goes out to the customer, it is essential
that we help him see what he is buying or not.
• Brochures, pamphlets etc will serve this purpose. The
appearance of our office, website, interior
furnishing, equipment, staff members, signs, printed
materials, and other visible cues all provide tangible
evidence of company service style and quality.
• In service industry, few tangible element show up few big
brand image like dynamic man power and our advertising
material will have big impact on the customers.
29. • Prime venues for activation are getting more
expensive.
• Skip TV commercials
• Block emails from unknown sender.
• Virtually blind to banner ads.
Challenges we will face in doing this business
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40. Profit & Loss Account
Particulars 1st yr 2nd yr 3rd yr
REVENUE
Sales 104070000 132462000 158582600
Rent Received 1000000 1100000 1210000
total 105070000 133562000 159792600
Expenses
Cost of Goods Sold 63075000 77821700 92296380
Salary 8268000 9094800 10004280
Depreciation 1064500 909075 790038
warehouse rent 420000 441000 463050
office rent 300000 315000 330750
site development 30000 31500 33075
telephone expense 96000 100800 105840
electricity exp 120000 126000 132300
advertisement exp 500000 525000 551250
miscellaneous exp 500000 525000 551250
interst 348160 304640 261120
total 74721660 90194515 105519333
net profit 30348340 43367485 54273267
41. Balance Sheet
liabilities 0 yr 1st yr 2nd yr 3rd yr assets 0 yr 1st yr 2nd yr 3rd yr
Fixed Assets
capital 6528000 6528000 6528000 6528000
reserve & surplus 30348340 73715825 127989092
furniture &
fixtures 6250000 6250000 6250000 6250000
loan 4352000 3808000 3264000 2720000
plant &
machinery 2530000 2530000 2530000 2530000
computer &
laptop 100000 100000 100000 100000
Current Liabilities &
Provisions
Current Assets
Creditors 0 5256250 6485142 7691365
Accumulated
Depreciation cash & bank 2000000 20780090 61009542 112381637
furniture & fixtures 625000 1187500 1693750Debtors 0 17345000 22077000 26430433
plant & machinery 379500 702075 976263
computer & laptop 60000 84000 93600
10880000 47005090 91966542 147692070 10880000 47005090 91966542 147692070
42. cash flow statement
cash from operating activities
net profit 30348340 43367485 54273267
(+) depreciation 1064500 909075 790038
(+) interest 348160 304640 261120
(-) increase in debtors -17345000 -4732000 -4353433
(+) increase in creditors 5256250 1228892 1206223
19672250 41078092 52177215
cash from investing activities 0
cash from financing activities
repayment of loan -544000 -544000 -544000
intt paid -348160 -304640 -261120
net difference in cash 18780090 40229452 51372095
op cash 2000000 20780090 61009542
closing cash 20780090 61009542 112381637
