Event Management in India final

“A REPORT TO CHECK POTENTIAL FOR EVENT MANAGEMENT COMPANY”
GLOBAL BUSINESS SCHOOL HUBLI
G. E. N. Society’s
GLOBAL BUSINESS SCHOOL
BHAIRIDEVARKOPPA, HUBLI-580025
(Recognized by AICTE, New Delhi & Affiliated to Karnataka University, Dharwad)
“A Marketing Research on event management companies ”
SUBMITTED TO:
Dr. M.N. Manik

Sl
no
Name MARKS SIGNATURE
1 Jayaraj S G
2 Ajay Mathad
3 Akash Halli
4 Raghu Talapati
5 Manjunath
Neladurga
6 Shahabaz
Saudagar
7 Md.Ismail
8 Chidanand
9 Doulataraygouda
Biradar
10

Contents
EXCUTIVE SUMMARY:- ............................................................................................................ 5
Types of events ............................................................................................................................... 6
Objective of the study..................................................................................................................... 7
Literature review............................................................................................................................. 8
CURRENT SCOPE OF EVENT INDUSTRY ............................................................................... 8
Challenges: ................................................................................................................................... 10
RESEARCH METHODOLOGY.................................................................................................. 15
Research definition: ...................................................................................................................... 15
RESEARCH DESIGN .................................................................................................................. 16
RESEARCH PROBLEM:- ........................................................................................................... 16
SOURCE OF DATA..................................................................................................................... 17
DATA COLLECTION METHOD ........................................................................................... 18
(A)Sampling Unit:- ................................................................................................................... 18
(B)Sample size:-........................................................................................................................ 18
(C) Sampling Method:- ............................................................................................................. 18
Period of study.......................................................................................................................... 18
Analysis of Data through statistical Tools .................................................................................... 19
SIMPLE PERCENTAGE METHOD:-..................................................................................... 20
BAR DIGAMS.......................................................................................................................... 20
PIE DIAGRAMS ...................................................................................................................... 20
The questionnaire.......................................................................................................................... 20
3 Multiple-choice question:- ..................................................................................................... 21
Services ......................................................................................................................................... 21
Corporate Events....................................................................................................................... 21
Product Launches & Brand Activations ................................................................................... 22
HR Initiatives ............................................................................................................................ 22
Exhibition Services, Stall Design & Fabrication ...................................................................... 23
The Wedding............................................................................................................................. 23
Entertainment Services ............................................................................................................. 24

Turnover of event management industry ...................................................................................... 24
DATA INTERPRETATION .................................................................................................... 26
Event process ................................................................................................................................ 34
Key Factors in Planning an Event............................................................................................. 34
Suggestions ................................................................................................................................... 36
CONCLUSIONS........................................................................................................................... 37
BIBLIOGRAPHY......................................................................................................................... 37
WEBLIOGRAPHY....................................................................................................................... 37

EXCUTIVE SUMMARY:-
Event management is the application of project management to the creation and
development of festivals, events and conferences.
Event management involves studying the intricacies of the brand, identifying the target
audience, devising the event concept, planning the logistics and coordinating the
technical aspects before actually launching the event. Post-event analysis and ensuring a
return on investment have become significant drivers for the event industry.
The recent growth of festivals and events as an industry around the world means that the
management can no longer be ad hoc. Events and festivals, such as the Asian Games,
have a large impact on their communities and, in some cases, the whole country.
The industry now includes events of all sizes from the Olympics down to a breakfast
meeting for ten business people. Many industries, charitable organizations, and interest
groups will hold events of some size in order to market themselves, build business
relationships, raise money or celebrate.
Definitions of Event Management
“Event management is the planning and management of an event,
project or activity.”
“An event is something that happens, not just exists - somebody has to
make it happen. Successful events only come about through action,
some individual or group of individuals getting things done."
Event Management 15yrs ago, this phrase would have meant nothing in the Indian
corporate world. Today, it conjures up the image of celebrities packaged with glamour
and pomp in a gala event that is meticulously planned and slickly turned out. Event

management in India, which was born somewhere in mid 1980s, has grown in to a highly
professional and tech-savvy industry over the years. In 2001, the industry managed over
1,000 events, including 22 international events.
Event management is considered one of the strategic marketing and communication tools
by companies of all sizes. From product launches to press conferences, companies create
promotional events to help them communicate with clients and potential clients. They
might target their audience by using the news media, hoping to generate media coverage
which will reach thousands or millions of people. They can also invite their audience to
their events and reach them at the actual event.
Types ofevents
Corporate Events
 Conferences
 Corporate Celebrations
Glamour Events
 Celebrity Appearance
 Fashion Shows
 Music Concerts and entertainment shows
Brand Events
 Promotion and management of Brands
Televised Events

 Events specially created for television channels
Sports Events
 Focused around a sporting event
Concept Events (Theme Based Events)
 Concept conceived by Event Management Company
Hybrid Events
 Mixture of two or more of the above
Others
 Talent Banks
 High Profile Weddings, Dance Parties
Objective of the study
1. To study the scope of event management
2. To gain proper insight of event industry
3. To know market potential for event management company
4. To know consumer buying behavior towards event management
5. To understand marketing strategies of different event management companies
6. To know the people taste,budget,preferences in accordance with the events
7. To have proper and updated information as to how often changes occurring in the
industry
8. To prove the hypothesis that event management is a good choice after getting
management degree

Literature review
Event Management is a multi-crore industry with mega shows and events hosted
regularly. In India even personal functions like marriages and birthday parties have
become important social matters, and have to be professionally managed. The growth of
sophisticated and mega companies have brought forth a spurt of meetings, seminars,
exhibitions, conferences, product launches with everything being a matter of class and
style. Then comes the innumerable celebrity shows, international artists shows, shows for
a cause, road shows, competitions, that India has seen of late.
More than 200 companies have forayed into events. The early 90s has seen events spend
at a mere 20 crores but now it has increased to over 500 crores. Growth is therefore 400%
annually. The FICCI (Federation of Indian Chambers of Commerce & Industry) had
estimated event management to be a 3500 crore industry by 2009. But surprisingly,
research showed that there was no formalized education to teach event management and
Companies found their executives not up to the mark to handle events. It was not so easy
to train because event management includes organizational skills, technical knowledge,
P.R., marketing, advertising, catering, logistics, decor, glamour identity, human relations,
study of law and licenses, risk managements, budgeting, study of allied like television
and other media and several other areas.
CURRENTSCOPE OFEVENTINDUSTRY
The event industry is large and growing, offering employment and personal fulfillment
in many different ways. The event industry is huge: in UK alone, it is valued at £37bn…
and the total market value worldwide is infinitely bigger. In India, its market is
approximately Rs. 500 crore. The scale and diversity of the event market place means
that there are excellent career prospects for qualified professionals in a variety of settings
like: sport, music, fashion, arts, business, politics, education and charity sectors, all use

events to achieve desire objective.
Given this variety, events provide opportunities for people to apply their skills, talent and
personality. Event jobs in the following sectors:
Corporate: Events are used to meet objectives such as connecting with business regulars
engaging consumers and rewarding staff.
National or local Government: Events are vehicles to drive the economy, showcase a
nation or bring together local communities.
Charity or voluntary: Events are used to raise awareness and generate valuable income
for charitable causes.
Agency or freelance: Event planning and delivery is often carried out by agencies or
freelancers working in collaboration with the client and other suppliers.
Event venues: Sports stadiums, entertainment venues, hotels, conference centres,
university facilities, restaurants and bars can all play host to events and provide
employment opportunities
Event-management companies are those organizations that take on the project of
managing a particular event of their client from the beginning to end. A relatively new
breed of companies in the Indian corporate line, these companies are however, getting
increasingly important with the rise in corporate and personal events needing
professionals to manage them.
Scope:
With the Indian economy opening up and throwing open its doors to global MNCs, there
has been a sea change in the way large corporate houses do business. Bigger is
increasingly becoming better, and who better to manage their ambitious public-relations
events than professionals who have the expertise and resources of making every
announcement, event big. Their scope includes these broad heads:
• Corporate: High-level meetings, conferences, exhibitions, product launches, seminars
or even employee.
• Social: Family functions particularly weddings, birthday celebrations, house-warming
rituals etc.

• Celebrity Circuit: Celebrity shows, international artists shows, road shows, competitions
and social-causes shows.
• Sports: Every kind of popular sport whether cricket or Formula One race.
• Cultural: This includes events which are cultural or are heritage, art based.
Areas of expertise:
Almost every big event-management company boasts of a complete bouquet of expertise
all assimilated under one roof so that the client need not worry about any aspect of the
event.
Industry Figures:
Still a largely un-organized sector, reports and studies are few. However, the structure of
the event management market in India is slowly changing from an unorganized market.
• The market for event management in India is expected to witness growth of 25% p.a.
and reach INR 23 billion by 2012.
• The number of event management companies is under 5000 presently.
Drivers:
The key drivers in the growth of event management companies in India are:
• Growth in consumer spending and disposable income.
• Increase in below the line promotion among establishments.
• Rising need of organized and structured event.
• Rise in the number of institutions offering course/specialization in event management.
Challenges:
However, some of the pertinent issues faced by entrepreneurs desirous of in setting up a
event-management venture are:
•Lengthy procedure for import of equipment.
• High levels of entertainment tax imposed by the state/central governments.
Clearly the key trends and drivers for growth point towards a successful horizon for the
event management companies in India. With corporate and personal occasions needing
professionals to manage them, the demand for event managers is burgeoning. The
hitherto unorganized sector is now recognized as a sunrise industry. Here are the details

on the scope of this career. Event management at one time was about planning,
organisation and execution of a project/activity such as parties, weddings, product
launches, conferences, etc. Today, it encompasses a wide range of profiles that offer
thrilling opportunities to those with an eye for detail and a flair for organizing. Events
attract considerable media attention, draw sizeable investment from sponsors, involve
interactions with the public, invitees or participants and contain non-negotiable dates.
They also require seamless integration of hundreds of non-standard elements across
infrastructure, permissions, performers, props and personnel.
Risks include (but are not limited to:
 Audience or participant dissatisfaction
 Failure to achieve event objectives
 Withholding of payments by sponsors
 Loss of reputation
 Loss of life
The events and activation company has to manage risks by adopting a defined risk
management approach. Our survey indicates that these companies face the highest risks
around safety, procurement and event quality. However, only 17% of the survey
respondents conducted a formal and documented risk management exercise for all events
managed by them, while 61% conducted some level of risk management for their
marquee events or for events with a considerable level of public exposure
The Event and Entertainment Management Association (EEMA) launched the first ever
white paper written in India on the events and activation Industry at EEMAGINE 2012.
The White paper was launched by Minister of Information and Broadcasting, Ambika
Soni and Farokh Balsara, Media & Entertainment Leader – Europe, Middle East, India
and Africa (EMEIA), along with research agency Ernst & Young.
According to the report the organized portion of the Indian events and activation industry
is estimated at around Rs 2,800 crore in 2011-12. The industry has grown at over 20
percent during the last two years and is expected to grow to Rs 4,375 crore by 2013-14.
The report was produced by EEMA and Ernst & Young. The report identifies the

unorganised events and activation sector as well, which could be as large as or even
larger than the organized portion of the industry.
More than 150 event management companies from all across the country along with
speakers like Ekta Kapoor, Indian TV and Film Producer and Joint Managing Director
and Creative Director of Balaji Telefilms; Ranjivjit Singh, CMO, PPS, HP India; Amit
Tiwari, Director, Country Head Media, Phillips India, among others, participated in the
event. Subjects like ‘The changes in the industry so far and the essential changes to be
done in future’; ‘Creating harmony together’; ‘Mantras to success’; ‘Looking at the key
areas for change’, ‘Awakening the internal motivation to make the change happen’ were
discussed.
Commenting on the growth of the industry, Brian Tellis, President – EEMA India, said,
“The business has shown an unswerving growth pattern, with 20 per cent increase during
the last two years. And I look forward to a more strengthened position with the help from
regulatory bodies.”
Sharing his views on the subject, Ashish Pherwani, Partner & Segment Champion –
events, Ernst & Young said, “Over the past few years, the industry has grown
considerably and through this paper, we have endeavoured to capture the trends and
challenges that this dynamic industry faces.”
Pherwani said that the industry’s growth will be driven by development of IP, sports
properties, digital activation and rural properties. In fact, industry leaders are of the
opinion that growth will be driven by development in these areas, which target rural
audiences in consideration with increased spends in tier 2 and tier 3 cities. Marketers plan
to increase the proportion of their BTL spends from 17.8 per cent today to 19.6 per cent
by 2013–14. “The organized portion of this industry is poised to increase as advertisers’
increase their below-the-line spends over the next two years, build communities and
amplify the customer experiences they create,” Pherwani added.
According to the report, the organized events and activation sector showed an average
growth rate of more than 20 per cent during the last two years because of increasing

confidence being shown by marketers in events and activation for their business growth.
The organized sector accounts for around 40 per cent of the total events industry.
The total number of events delivered grew 24 per cent in 2011–12 as compared to 2010–
11. The number of IP doubled in terms of share of total events from 1 per cent to 2 per
cent, while the main growth was noted in managed events, which increased its share from
65 per cent to 70 per cent of total events conducted.
According to the report events and activation industry in India has seen the lowest
transactions activity among all segments of the media and entertainment sector because
of its small size, lack of human resources and absence of bankable IP.
However, on a more positive note, most marketers indicated that they are likely to
increase their expenditure on events and activations if the ROI can have a fixed standard.
However, because of the unparallel events, there is no universally accepted standard
today to measure return on events and activation spends.
Earnings before interest, depreciation, taxes and amortization (EBIDTA) figures show
that the current profit margin, on average, stood at around 19 per cent of total revenues.
Debtors days stood at a healthy 59 days, as most events and activation companies only
paid creditors and vendors from advances of collections made from customers.
Thus, it was suggested that rationalization of entertainment tax is a necessity. If a uniform
percentage is developed, events in many states can be made viable. Ticketed events have
fared extremely poorly in India due to high taxes. As a conclusion to this, the report says
that there is a need for a tax waiver/ holiday for five years to give a boost to the live
entertainment segment of the industry. Growth in the live events segment can lead to
economic growth, increased tourism and employment generation.

‘Event management’ is catching the attention of companies and graduates alike. It
does not have a textbook definition and to try and define it would mean to borrow
heavily from mainstream management and media concepts. It usually consists of
conceptualization, planning, budgeting, and execution of below-the-line activities
such as exhibitions, stage shows, fashion or rock shows, music concerts, celebrity
appearances, fashion or charity shows, conferences, weddings, product or brand
launches, and sports shows to name few.
Events begin where the glamour ends. EM is the most intimate form of marketing.
It is a controlled activity aimed at the target audience. Events have always been
there. In the past meeting, organizing and project planning were the form of event
management as a profession. Today it is much more professional and more
organized a sector than, a decade ago. Event management was started, the moment
multinationals started pouring in, when our markets liberalized in the 80s. It is
difficult to pinpoint exactly when event management broke away from mainstream
course and started carving a niche for itself in the industry. Maybe it was around
1996 that it rapidly gained importance as a professionally managed niche of
marketing.
Companies realize that through events they can reach out to customers more closely,
more intimately and it is cheaper than mainstream or conventional forms of
communication, say television or print. It can be called as 'experiential marketing', or
niche marketing, where the environment is controlled to suit the needs of the product or
The show being showcased and the output being far tangible that that of the conventional
media. An event is a niche communication medium that allows companies to reach their
target audience directly with tangible outcomes, which are not possible through
conventional forms of advertisement. Through events, we can select and reach out
directly to our target audience, we can control our budgets and at the end of the event
tangibly analyze if the event was a success or not. This is quite difficult, in mainstream
communications, where the results are intangible and we are not sure who is seeing it and
whom the communication reaches out to.

RESEARCH METHODOLOGY
Introduction
Research methodology is a way to systematically solve the research problem, as to how
research is done scientifically. It consist of the different methods that generally adopted by
researcher to study his research problem along with logic behind them. It is necessary for the
researcher to develop certain tests. Marketing research specifies the information required to
address these issues; designs the method for collection information manages and implements the
data collection process; analysis the results and communication the findings and their
implication.
Researchdefinition:
“Research is careful inquiry or examination to discover new information and relationship
and to expand and to verify exiting knowledge,” Research always starts with questions or a
problem. Its purpose is to find answer to questions through the application of the scientific
method. It is a systematic and intensive study directed towards a more complete knowledge of
the subject studies.
The following are the methods adopted for the projects:
1. The Research Design is made as per the requirements of the project.
2. For the secondary data collection, the information in the record of the company proved to be
sufficient.
3. For the primary data collection, the researcher has preferred the survey method to the other
methods.
4. In the survey method, the researcher chose to undertaken field work. This is because there is
perception that in the geographical area in which he was to conduct the survey, better and
quicker data was possible to be collected only through direct field work.
5. In the field work, instead of choosing any interviews or recorded observation, the researcher
chose to incorporate all the questions in from of a questionnaire.

RESEARCH DESIGN
Success of any formal research project is a sound research design. A good research
design has Characteristics like problem identification, problem definition, research objectives,
developing the research plan, sourcing data, collection of data, analyzing data and information,
presenting the findings.
Research type – Descriptive
Research approach - Qualitative and Quantitative
Population - Hubli-Dharwad
Sample frame - event outsourcer in Hubli-Dharwad city
Sample size - 100customers in Hubli-Dharwad city
Data collection – Primary data was collected by structured questionnaire interviews and
observations made during the visits on field.
– Secondary data was collected from literature survey and internet.
RESEARCH PROBLEM:-
To know the consumer buying behavior & awareness about the event management and in the
minds of consumer in Hubli-Dharwad city, because always consumer say something and does
something. There are many companies into the market which render services of conducting the
events.
Therefore, research is required to measure present consumer buying behavior at conducting and
outsourcing the events.So the researcher problem is to identify what are the criteria that
prospective customer takes into consideration before outsourcing the events. At the outset may
be noted that there are several ways of studying and tackling a problem. There is no signal
perfect design. The research design can be classified in to three broad categories:

Exploratory research is focus on the discovery of ideas. Exploratory research is carried
out to define problems and developed hypothesis to test later. An exploratory study is generally
based on the secondary data that are reading available. It does not have to change his focus of
direction, depending on the availability of new ideas and relationship among variables.
Descriptive studies are undertaken in many circumstances. Descriptive studies can be
complex, determining a high degree of scientific skill on the part of the researcher.
Casual research helps in determined cause and effect relationship. Between two or more
variables. The present study seeks to find out the consumers preference towards performance of
event management company. The study also aims at findings out the drawbacks of the marketing
set up of event management company rendering various services . So, this makes the study a
descriptive one.
SOURCE OF DATA
The sources of data collection methods are as follows:-
a) Primary data:-
The primary data is that which details we collect first time from the market and also used first
time in the research. We also say that the information is first time in the research decision. To
collect the primary data questionnaire is prepared structure non-disguise questionnaire is
prepared.
Primary data :- Questionnaire
b) Secondary data:-
Secondary data are those data which are already collected by someone for some purpose and are
available for the present study; secondary data are already collected by the company’s records
and other library’s books. When the secondary data are sufficient, the researcher has to be
satisfied with the primary sources of data. Secondary data can be used as bases for comparison
with primary data have been collected by questionnaire.
Secondary data: Magazines, Newspapers, Websites, Books, E-Journals.
Primary data i.e. collected for the first time. It is fresh and originally collected by the survey.
We have used only primary data in calculating the study and collect the data.

DATA COLLECTION METHOD
Sampling plan
Sampling is a process of obtaining. The information about the entire population by
examine a part of it .The effectiveness of the research depends on the sample size selected for the
survey purpose.
(A)Sampling Unit:-
It means “Who is to be surveyed”. Here target population is decided and it is who are
interested to outsource “events ” and sampling frame is developed so that everyone in the target
population has known chance of being sampled. So the survey is conducted particularly in Hubli-
Dharwad City.
(B)Sample size:-
For the purpose of proper survey, there is need of perfect research instruments to find out sample size
for more accurate result about perception and attitude about outsourcing the events .
These were 150 respondents.
(C) Sampling Method:-
A Stratified random sample is one where the population is divided in to mutually
exhaustive strata or sub-group and then a simple random is selected within each of strata on age
groups, occupation etc. It may be noted that stratification does not means absence of
randomness. Here the researcher has used a simple random sampling method.
Period of study
The period of the study for this is three months i.e.5- February 2017 to 7-May 2017.

DATA COLLECTION INSTRUMENT
RESEARCHINSTRUMENT:-
Researcher instruments is the tool by which the researcher can do research on specific
problems or objective. The most popular researcher instrument for collection data is
“Questionnaire” for a particular investigation. It is simple for a moiled set of questions presented
to respondents for their answers. Due to this flexibility, it is most common instrument used to
collect the primary data. During the pre- testing of questionnaire, I seen the reaction of
respondents and suggestions required to make change in research instrument.
Data Collection :-
The data will be collected from the respondents using questionnaire by personal interview.
Data Analysis:-
The data analysis will be divided in 2 parts.
First part: will include descriptive statistics and
Second part: will include inferential statistics.
THE QUESTIONNAIRE DESIGN:
The questionnaire has been prepared on the following lines:
the respondents in a brief manner.
ch are incorporated in the questionnaire.
ended form would not elicit the answer in a proper form.
ned.
Analysis of Data throughstatistical Tools
1. Simple percentage method
2. Pie diagram
3. Bar diagram

SIMPLE PERCENTAGE METHOD:-
Percentage refers to a special kind of ratio. Percentages are used in making comparison
between two or more series of data. Percentages are used to describe relationships. Percentage
can also be used to compare the relative terms, the distribution of two (or) more series of data.
% of respondents = No. of respondents ÷ Total respondents × 100
ARITHMETIC MEAN:-
Arithmetic mean, average, or mean is the sum of all items divided by the number of items. The
weighted value mean is most frequently used in marketing research analysis.
BAR DIGAMS:-
Bar diagram consist of bars running either horizontally or vertically with an individual
bar for each observation. The individual bars have separate observations and magnitudes. They
serve the purpose of showing the rate of change in continuous data. More than two series of data
may be depicted by the use of bar diagrams. The positive and negative quantities also are
demonstrated with bar diagram.
PIE DIAGRAMS:-
The pie diagram is presented in a circle dividing the chart in different components
according to the need of the distinctive data. The slices of the circle are also noted with the name
and their percentage share in the total circle of 360 degree.
The questionnaire contains 3 types of questions.
1 Open-ended question:-
It is helpful in knowing what is uppermost in the mind of the respondents. It gives complete
freedom to the respondent.
2 Dichotomous questions:-
It has only two answers in form ‘yes’ or ‘n’, ‘true’ or ‘false’, ‘use’ or ‘do not use’. So
the respondent is offered two or more choice

3 Multiple-choice question:-
In this, the respondent is offered two or more choice.
Services
Corporate Events

Product Launches & Brand Activations
HR Initiatives

Exhibition Services, Stall Design & Fabrication
The Wedding

Entertainment Services
Turnover of event management industry
• Event Management is one of the fastest growing industries in all over the world.
• This industry has grown enormously in the last two decades. According to recent
research conducted by Joe Goldblatt, Certified Special Events Professional (CSEP),
annual spending for special events worldwide is estimated at $500 billion.
• According to industry experts, annual wedding and events is spending at around
Rs 1,500 - 1,800 crore.
• Indian event industry grew from Rs 728 billion in 2011to Rs 823 billion in 2012
achieve growth of 13 percent. The sector is projected to grow at 14.9 percent to reach Rs
1457 billion by 2016.
• As wedding industry shoots with burgeoning demand for lavish events, wedding
planning industry gets a boost for demand of organized and structured planning services
• These planning services are the forte of event management concerns whose
revenues are sourced from these events by a considerable percentage

• Wedding as an event needs precision in planning and implementation which is
rendered by event management concerns
• Presently, people are willing to shell out huge money to make their events glorious
and stand out from the rest.
Today, there are a number of companies hosting and organizing events on a regular basis.
These range from the small time private events to the large-scale international events. A
good number of young people are entering in this field because they realize the potential
of the market and the demand and supply situation. In fact, the most profitable aspect of
this field is the need for creativity. And that is how and where one earns.
The management of events calls, largely for coordination, from stage one. The first
thing required is to get the orders for the event. This process is also known as pitching for
an event. Usually, whether it is for small time events (birthday parties and weddings), or
then for the larger ones assigned by companies (exhibitions and trade fairs), or the
international concerts; the event manager/company is asked to submit a project report,
with the finances involved. On the basis of this, the assignment is given to them
• Event management industry in India is roughly ten to twelve years old and is fast
gaining momentum
•Primarily it has been an unorganized market which is slowly transitioning into an
organized structure

DATA INTERPRETATION
1) In a year how many functions will be there in your family..???
 1
 2
 3
 4 or more
17
36
30
17
1)functions
1
2
3
4

2) Would you like to outsource your family events…???
 Yes
 No
3) What would be your budget for family event (eg :marriage)
 1lakh to 5lakh
 5lakh to 10lakh
 10lakh to 15lakh
68
32
2)outsource
1
2
27
31
34
8
0
5
10
15
20
25
30
35
40
1 2 3 4
3)budget
3)budget

4) How many guests may attend the function..??
 100 to 500
 500 to 1000
 1000 to 1500
 2000 and above
22
34
35
9
4)guests
1
2
3
4

5) What type of food you prefer/recommend in an event.
 South Indian
 North Indian
 Chinese
 indochinese
6) Who did you call to organize it…???
 I organized it myself
 Family and Friends
 Neighbors
 A company
 Other, please specify
0
10
20
30
40
50
1 2 3 4
50
40
7 3
5)food
5)food
14
51
12
21
0 20 40 60
1
2
3
4
6)organise
6)organise

7) Do you know any events agencies..???
 YES.. pls specify
 No
32
68
7)agency
1
2

8) How would you go about finding an events manager..??
 Yellow Pages
 Internet
 Local press
 Network
 Others specify
3
31
37
28
1
8)finding
1
2
3
4
5

9) Which type of entertainment would you like prepare in your event?
 Singing
 Dance
 Orchestra
 Theme based
0
5
10
15
20
25
30
35
1 2 3 4
22
34
23 21
9)entertainment
9)entertainment

10) If you would like to celebrate an event where it would?
 Marriage halls
 Hotels
 In your own site
 If other, specify…………………………….
23
47
28
2
30
10)place
1
2
3
4

Event process
Event Planning
The first and foremost thing to do while planning an event is to know about the client's
expectations. When a client first approaches you for assigning a task, sit with him and
find out what he wants and how he wants it. Keep in mind the fact that the client has a
very hazy idea of what he wants. He expects you to change that hazy idea into a reality.
So you first need to strike a good rapport with him. Once you know his expectations you
can start giving your inputs. Since you are a professional event planner he is bound to
believe that you have a better knowledge about these things and will respect your
judgment.
Key Factors in Planning an Event
 Check the feasibility
 Is the event a good idea
 Are we in the right community
 Who would be the spectators
 About the venue
 About the media of advertising
 Fund stream
Timing
Full time should be devoted to implementation of plans. Make sure your event does not
clash with other events.
The Organizing Committee
It should comprise of experts in the following streams:
Financial
 Determine the sources of revenue

 Expected level of expenditure
 Time gap of expenditure and revenue
 Establish a system of financial accounting and control
Marketing
 To attract best possible audiences
 Get sponsorship and best support possible
Operational
 Guide overall operation of event
 Managing the technologies require
Legal
 Make appropriate contracts involved in managing an event
 Handle lawsuits that may arise
Public Relations Teams
 To handle the celebrities, if invited in the event.
 To host press conferences.
This team is required to take decisions from conceptualization to completion of the event.
Facilities offered
 Programs
 Transport
 Catering
 Safety and Security
 Entertainment
 Anchoring and announcement

 Music and Sound system
 Licensing
 Publicity
 Promotion
Suggestions
 Adopt with changing needs and offer better and
concessional pricing
 Should go for agreement basis
 They should make lot of advertisement campaigns
 There need to be proper customer handling and convincing
staff
 Human resource employed should be effective and efficient
to work round the clock
 There should always involve an aspect called creativity in
the work
 There has to be proper database/information of
sponsors,vendors,customer and others

CONCLUSIONS
 Event management is a glamorous and exciting profession which demands a lot of
hard work and dynamism. As the name suggests, it means conceptualizing,
planning, organizing and finally executing an event. The event could be of any
type - musical show, concert, exhibition, product launching etc.
 This industry is just eight years old in India, but holds a lot of promise for
expansion. It offers enormous scope for ambitious young people.
 Event management is the planning and implementation of events, large and small
that meet the marketing goals of an organization. Event management is an area
that is growing rapidly, and is expected to have a better growth rate in the next
decade.
 Typical events organized by professional event managers include product
launches, parties, sponsored events, sporting events, competitions, concerts and
festivals, fundraisers, trade shows, corporate open days, seminars and tour
BIBLIOGRAPHY
 Handbooks
 Magazines
 Economic Times ( periodical)
WEBLIOGRAPHY
 www.eventmanagement.com
 www.wikipedia.org
 www.showtimesevents.com
THANK YOU

NAME:- ADDRESS:-
6) In a year how many functions will be there in your family..???
 1
 2
 3
 4 or more
7) Would you like to outsource your family events…???
 Yes
 No
8) What would be your budget for family event (eg :marriage)
 1lakh to 5lakh
 5lakh to 10lakh
9) How many guests may attend the function..??
 100 to 500
 500 to 1000
 1000 to 1500
 2000 and above
10) What type of food you prefer/recommend in an event.
 South Indian
 North Indian
 Chinese
 indochinese
6) Who did you call to organize it…???
 I organized it myself
 Family and Friends
 Neighbors
 A company
 Other, please specify
7) Do you know any events agencies..???
 YES.. pls specify
 No

8) How would you go about finding an events manager..??
 Yellow Pages
 Internet
 Local press
 Network
 Others specify
9) Which type of entertainment would you like prepare in your event?
 Singing
 Dance
 Orchestra
 Theme based
10) If you would like to celebrate an event where it would?
 Marriage holes
 Hotels
 In your own site
 If other, specify…………………………….
THANK YOU

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