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Strategic Management Project

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Strategic Management
Magazine

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Strategic Management Project

  1. 1. STRATEGIC MANAGEMENT
  2. 2.  Youth magazine in competition with JAM Magazine.  Monthly magazine  Tie-up with NGO, College Unstoppable.  To be launched in Mumbai.  Targeting colleges and schools for penetration  A panel of top professors from top colleges with whom the students can directly interact.  A panel of top CEOs from across the country with whom normal public can interact. A panel of youth icons to be invited as guest editors.
  3. 3.  Empowerment of the youth in educational and career sectors
  4. 4.  Young India achieving its own career and education perspective
  5. 5.  Tie up with College Unstoppable  Social Angle  Advertising  One Magazine representative in all colleges  Panel of CEOs, Professors, Celebrities  Counseling for 10th-12th students, BPOs  Social networking  Blogs for all the colleges
  6. 6.  SHIKHA K.T  Editor and HR manager  Roll no. 3019
  7. 7. Contents of magazine  Meet the editor G.K Theek He ??? Contents Test it out Letters Now that’s funny Course – Recourse My views Coolage –College Feast the fest Wassup..!!! Contact us Success / km wHAT nEXT ??... Mark the Market
  8. 8.  Linking the departments I. Marketing II. Finance III. Research and Development IV. Public Relations  2. Design the salary package  3. Recruiting new personnel  4. Determine bonus and incentives
  9. 9. Finance R&D Editorial & HR Marketing Public Relations
  10. 10.  SANCHIT GANGAR  Marketing manager  Roll no: 3013
  11. 11.  Tie up with colleges and schools  Promote in the schools and colleges  Initial month free distribution of soft copies  Appoint one representative in each college for promotion purposes  Establish contacts with teachers  After a year, distribute free expert adivce cds with the copy
  12. 12.  Free counseling seminars  Database  Subscription : Yearly @ Rs.240 Rs.200  Half-yearly @ Rs.120 Rs.100  Tie up with newspapers  Promotion at book stalls in Railway Station  Stall on the result day in schools  Promotional videos in college fests
  13. 13.  Circulation  Promotion  Competition  Expansion
  14. 14.  SAUMYA KOTIAN  Digital Marketing Manager  Roll No:3024
  15. 15.  Online Website  Facebook page  Blogs for colleges and schools  User Account on websites  After one year launch a wHAT nEXT ??… app
  16. 16.  Youtube channels of our career counselor speaking on various stress busters  Youtube channels also will focus on career counseling by our experts  Entire co-ordination with Marketing manager and Financial Manager
  17. 17.  Promotion, website and maintenance  Online Competition  Expansion the E-marketing  Operating cost in maintenance through online markets  Circulation via online websites
  18. 18.  SAGAR KHASIA  Public Relations Officer  Roll No: 3022
  19. 19.  Contact well known people from top institutions for write ups in success / km  Contact the co-ordinators of various colleges and schools for promotion  Ask person incharge for permission to conduct seminars
  20. 20.  Celebrity Enrollment  Contact the person incharge for tie ups with newspapers and BPO’s  In case of free counselling, respond to calls  Maintain relations with those wishing to advertise  Major communication and co-ordination with the editor and marketing manager
  21. 21.  Expansion  Liaison with all top colleges  Relations with well known members  Status update in case of celebrities coming in
  22. 22.  SONAL JOSHI  Research and Development Executive  Roll No: 3018
  23. 23.  Research conducted on 100 young students from colleges and schools  Research conducted on 50 working professionals  Analysis of market demand in job and educational sectors  Analysis of expectations of youth from the magazine
  24. 24.  Overview of the likes and dislikes of the young masses  Research on the reading ability of students to determine the market size  On the basis of estimates of demand, discuss with the editor regarding articles to be published
  25. 25.  Research amongst students on preference of art in case of designing  Conduct surveys on current trends in design and fashion  Overall look of the magazine  Overall segregation of advertisements and write ups to be placed  Photoshoots to be conducted in case of necessity  Entire co-ordination with the editor
  26. 26.  Product development and maintenance of Operating cost  Align with the changing trends and operate at the cost prescribed  Research may differ on basis of culture and mentality of people and may result in false data
  27. 27.  VIBHA SHAH  Financial Manager  Roll No: 3017
  28. 28.  Capital contribution by 6 members – Rs 2 lakh each  Contribution from private savings and borrowings from friends and family at no rate of interest  Equal profit sharing ratio  Reduction in operating cost  No misery in marketing expenses
  29. 29.  Office owned by family member  Maintenance of Books of Records  Bank Accounts  Registration done the holder of office  Entire co-ordination with Public Relations Officer and Marketing mangers
  30. 30.  Revenue Generation  Sustainable Partnerships  Legal Aspects  Operating Profit  Operating cost

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