Discussing the End of Advertising and Transformation of Agencies: + The Future of Advertising (already here!) + New Generation Marketing and Advertising + The Evolution of Media, Consumer, Advertising & Agencies + Featuring New Agency Model ...

1. Future of Advertising... & Agencies by Köksal Abdurrahmanoğlu a digitally enhanced individual Featuring New Agency Model

2. Future of Advertising... & Agencies WTF !?!

3. Let's see how we find out about new products or services ... Watch Where Advertising Headed  click

5. Ooops!

12. Here lies the A dvertising A gency It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away from its heritage of thirty second spots. It died S tubborn and A lone.

15. Watch Bob Garfield’s The Chaos Scenario  click

17. So... What is the Future of Advertising?

18. Not the Advertising we knew!

19. Not yet !

20. Future of Advertising is...

21. Marketing

22. Marketing A new kind of

23. M edia… With a new kind of

24. Media Evolution of

29. reaching 50 million audience Radio 38 yrs TV 13 yrs Internet 4 yrs iPod 3 yrs Facebook 2 yrs

30. 6 degrees of seperation...

31. ok is now 3 degrees!

34. Brands beware!

37. Looks more meaningful this way!

39. Consumer Evolution of

40. Consumer Before...

41. Now!

47. PINNACLE of MARKETING is...

49. Not any- more

50. Create brand fans!

51. Make their lives BETTER! by doing things WITH & FOR PEOPLE

52. engaging connecting delivering content interacting RO Involvement intimate gestures revealing interrupting directing shouting reacting RO Investment big promises explaining

53. Marketing is… N ew way of

54. supportive playful customizable informative honest engaging personal collaborative generous experimental helpful adventurous Marketing is… N ew way of

55. Advertising Evolution of

57. Watch BG’s Whopper Freakout  click

58. Watch Nike+ Winter Campaign  click

59. Watch Nike+ Plus I Run  click

60. Watch Nook Product Launch  click

62. Agencies Evolution of

63. Career Evolution in Ex-Agencies

64. Tradi-tional /Crea-tive Agency Strategy Creative } Inhouse

65. Tradi-tional /Crea-tive Agency Production Media Content Strategy PR Event Analysis Creative } Inhouse } Outsource

66. Digi-tal Age-ncy Production Strategy Analysis Creative } Inhouse

67. Digi-tal Age-ncy Production Media Content Strategy PR Event Analysis Creative } Inhouse } Outsource

68. New Gen-erat-ion Age-ncy .. DNA

69. Technology Strategy Creativity New Gen-erat-ion Age-ncy .. DNA

70. Multi Task-ing Multi Tale-nted

71. Multi Task-ing Multi Tale-nted Multi Disci-plin-ary

72. Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive

73. Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive Attra-ctive

74. Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive Attra-ctive Powe-rful

75. Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive Attra-ctive Powe-rful New Age-ncy Mo-del

76. New Age-ncy Mo-del .. DNA

77. New Age-ncy Mo-del Production Media Content Strategy PR Event Analysis Creative } Incharge of all (Inhouse or Outsource) .. DNA

78. How New Age-ncy Wo-rks

79. A Q

81. credits… MediaFuturist.com by Gerd Leonhard Future of Marketing and Advertising Lectures by Paul Isakson (Head of Strategy Space150) The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.) On the Future of Advertising by Grant Richards (Engine Company 1) Future of Advertising | Trend Watching 2009 by Lorenzo Mendoza FEED 2008 (Digital Brand Experience Report) by Razorfish The End of Advertising as We Know It by IBM Global Business Services The Chaos Scenario by Bob Garfield Propulsion by Tim Williams Workforfood.nu by Diego Zambrano Moon Advertising by Bobby Voeten www.coloribus.com www.creativity-online.com www.vimeo.com www.gapingvoid.com

82. contact... [email_address] @ koksal koksala.wordpress.com tr.linkedin.com/in/koksal www.adinteractive.com.tr Join us where we discuss the Future of Advertising at http://www.linkedin.com/groups?gid=2090773&trk=hb_side_g