New Advertising & New Agencies (Bilgi University Lecture) 22-12-2010

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New Advertising & New Agencies (Bilgi University Lecture) 22-12-2010

  1. BilgiÜniversitesi<br />22 Aralık 2010<br />New Advertising<br />New Agencies<br />by <br />Köksal Abdurrahmanoğlu<br />a digitally enhanced marketer<br />
  2. click<br />
  3. NEWS<br />
  4. New Media CONSUMER<br />WOM+ Internet<br />
  5. New<br />Advertising<br />
  6. Time Spent vs. Ad Spend<br />Time spent data by NA Technographics (2009), ad spend data by VSS (2009), Global Opportunity data by Yahoo! Investor day (05/2010)<br />
  7. Device Evolution<br />
  8. click<br />
  9. So...<br />What is theNEWAdvertising?<br />
  10. Not the Advertising we knew!<br />
  11. Not yet!<br />
  12. Future of Advertising is...<br />
  13. Marketing<br />
  14. A new kind of<br />Marketing<br />
  15. With new kinds of<br />Media & Consumer…<br />
  16. ?<br />PINNACLE of<br />MARKETING<br />
  17. Notany-more<br />
  18. Create brand fans!<br />
  19. HOW?<br />Make their livesBETTER!<br />by doing thingsWITH & FORPEOPLE<br />
  20. New way of<br />Marketing is…<br />supportive<br />playful<br />customizable<br />informative<br />honest<br />engaging<br />personal<br />collaborative<br />generous<br />experimental<br />helpful<br />adventurous<br />
  21. NEWS FLASH!<br />Advertising will change more in 5 years than previous 50<br />End of Advertising as we know it is here!<br />
  22. click<br />
  23. Here lies the Advertising Agency <br />It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away from its heritage of thirty second spots.<br />It died Stubborn and Alone.<br />
  24. Agencies<br />New<br />click<br />
  25. Career Evolution inEx-Agencies<br />
  26. Tradi-tional /Crea-tive Agency<br />}<br />Creative<br />Inhouse<br />Strategy<br />}<br />Analysis<br />Production<br />Outsource<br />Media<br />Event<br />PR<br />Content<br />
  27. Digi-tal Age-ncy<br />}<br />Production<br />Inhouse<br />Strategy<br />Analysis<br />Creative<br />}<br />Content<br />Outsource<br />Media<br />Event<br />PR<br />
  28. New Gen-erat-ion Age-ncy<br />Strategy<br />..<br />DNA<br />Creativity<br />Technology<br />
  29. Multi Disci-plin-ary<br />New Age-ncy Mo-del<br />Multi Tale-nted<br />Effec-tive<br />Multi Task-ing<br />Attra-ctive<br />Powe-rful<br />
  30. New Age-ncy Mo-del<br />Strategy<br />Creative<br />Production<br />..<br />Getting brands closer to consumers<br />Event<br />Analysis<br />}<br />Media<br />Content<br />PR<br />Incharge of allInhouse or Outsource<br />
  31. beyond<br />and<br />
  32. click<br />
  33. quiz<br />pop<br />What do you think is the next big thing in digital?<br />> Location Based Marketing<br />> Group Buying Shopping<br />> Mobile <br />> Digital Outdoor<br />> Augmented Reality<br />> Semantic Search<br />> -----------<br />
  34. credits…<br />MediaFuturist.com by Gerd Leonhard <br />Future of Marketing and Advertising Lecturesby Paul Isakson (Head of Strategy Space150)<br />The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.)<br />On the Future of Advertising by Grant Richards (Engine Company 1)<br />Future of Advertising | Trend Watching 2009 by Lorenzo Mendoza<br />FEED 2008 (Digital Brand Experience Report) by Razorfish<br />The End of Advertising as We Know It by IBM Global Business Services<br />The Chaos Scenario by Bob Garfield<br />Propulsion by Tim Williams<br />Workforfood.nu by Diego Zambrano<br />Moon Advertising by Bobby Voeten<br />www.180360720.comby Helge Tenno<br />Microsoft<br />www.coloribus.com<br />www.creativity-online.com<br />www.vimeo.com<br />www.gapingvoid.com<br />
  35. contact...<br />koksal@istanbul.com<br />@koksal<br />koksala.wordpress.com<br />www.linkedin.com/in/koksal <br />www.adinteractive.com.tr<br />Download Presentation atwww.SlideShare.net/koksal_a<br />

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