Performance Marketing Exercise - Greece
•Download as PPTX, PDF•
0 likes•50 views
This document contains 4 proposals for digital marketing campaigns with budgets for an organization called "Under the Greek Sun". The first proposal focuses on brand awareness through Facebook organic posts and Instagram for €12,000 and €15,000 respectively. The second targets visits through content marketing, social media posts, email campaigns and native articles for €10,000, €15,000, €30,000 and €30,000 respectively. The third aims to increase bookings through affiliate networks, advertorials and Instagram videos for €76,000, €17,000 and €10,000 respectively. Each section provides metrics for assessing the cost-effectiveness of different digital channels.
Recommended
Recommended
More Related Content
Similar to Performance Marketing Exercise - Greece
Similar to Performance Marketing Exercise - Greece (9)
More from Knowcrunch
More from Knowcrunch (20)
Recently uploaded
Recently uploaded (20)
Performance Marketing Exercise - Greece
- 1. Under the Greek Sun Βαγγέλης Προκόπης Ελένη Καραγκιόζη Ζιζή Συμεωνίδου Αριάδνη Αδάμ Χριστίνα Τζελέπογλου Φαίδρα Παπαλεξανδρή Κλειώ Παπαδοπούλου
- 2. Brand Awareness Cost Effective Channel Metrics Facebook CPM = 0.02
- 3. Brand Awareness Alternative Digital Awareness Proposal Budget Facebook Organic Posts - Photos, Videos, Articles 12.000 € Instagram Create account Organic Posts and Stories 15.000 € Travel Vlogging Video production Video hosting from travel bloggers 45.000 € Travel & Life style influencers Instagram Blogs 20.000 € Agency Fee 8.000 €
- 4. Visits Cost Effective Channel Metrics Google Search Ads CPM = 0.38
- 5. Visits Alternative Digital Visits Proposal Budget Content Marketing Branded Blog Articles on platforms (Quora) Articles on Travel blogs 10.000 € Social Media Marketing Posts on Facebook, Instagram 15.000 Email Campaign Email to customers - “Suggest a friend“ for credits 30.000 Native Content Articles for Greek places 30.000 Agency Fee 15.000 €
- 6. Booking Channel Metrics Cost Effective Channel Metrics Google Search & Display Ads CPC = 0,23
- 7. Bookings Alternative Digital Bookings Proposal Budget Affiliate Networks •Commission Junction •Awin •Sharesale •TradeDoubler •ClickBank 15% commision on sale, 30 days cookie on last, 75,000 EUR per year |150 creatives 76.000 € Advertorials on native blogs 3 advertorials per month, 500EUR per advertorial 17.000 € Instagram videos on Swipe option 10.000 Agency Fee 7.000 €