Introduction to Google Adwords

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2. What is Google AdWords?
Google AdWords is an online advertising service
developed by Google, where advertisers pay to display
brief advertisements, service offerings, product listings,
and video content within the Google ad network to web
users.
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4. Benefits of AdWords
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5. Types of Google AdWords
Campaigns
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6. Google Search Network Ad
Ads in a "Search Network only" campaign appear near
Google search results and other Google sites when
people search for terms that are relevant to your ad’s
keywords.
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8. The Google Display Network can help you reach people
while they’re browsing their favourite websites,
showing a friend a YouTube video, checking their
Gmail account, or using mobile devices and apps.
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Google Display Network Ad

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11. Shopping ads help to promote your online and local
inventory, boost traffic to your website or local store,
and find better qualified leads.
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Google Shopping Ad

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13. Universal App campaigns streamline the process,
making it easy to promote your apps across Google’s
largest properties including Search, Google Play,
YouTube, and the Google Display Network.
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Google Universal App
Campaign

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15. What is Quality Score?
Quality Score is an estimate of the quality of your ads,
keywords, and landing pages. Higher quality ads can
lead to lower prices and better ad positions.
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17. What is Ad Rank?
A value that's used to determine your ad position and
whether your ads will show at all.
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