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Goa Tourism Proposal Plan

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This was a project I had done for a management event. Its a proposal for the Goa tourist department how to market Goa using online marketing

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Goa Tourism Proposal Plan

  1. 1. Goa Tourism Proposal Plan
  2. 2. Introduction <ul><li>Tourism is the mainstay and the backbone of the Goan Economy. </li></ul><ul><li>Number of tourists visiting Goa. </li></ul><ul><li>Arrivals by foreign charter flights. </li></ul>
  3. 3. Present situation <ul><li>In mid 2008, the world faced a possible economic crisis. Several important factors that caused the economic. </li></ul><ul><li>Downturn included high oil prices, which led to both high food prices. </li></ul><ul><li>20 per cent drop in tourist arrival. </li></ul>
  4. 4. Promotional Activity <ul><li>A free trip to Goa </li></ul><ul><li>Objective: To attract maximum customers to Goa. </li></ul><ul><li>The free trip would include: </li></ul><ul><li>Basic accommodation </li></ul><ul><li>Lunch, Dinner and Breakfast </li></ul><ul><li>Package to visit Churches, Temples, Wild Life Sanctuary, Beaches. </li></ul>
  5. 5. Online Registration <ul><li>Registration Form: </li></ul><ul><li>Name: Age: Country: Nationality: </li></ul><ul><li>What would interest you to see in Goa? </li></ul><ul><li>Question: </li></ul><ul><li>Email: </li></ul>
  6. 6. Advantages of having this competition <ul><li>Online competition </li></ul><ul><li>Customer database </li></ul>
  7. 7. Estimate Cost Flow of Expenditure Cost per person per day Cost for 100 people per day Cost for 5 days Accommodation 2000 200000 1000000 Meals 2000 200000 1000000 Travels 400 40000 200000 Miscellaneous 600 60000 300000 Total 5000 500000 2500000
  8. 8. Internet campaign <ul><li>Google Ad words </li></ul><ul><li>Sponsored Link </li></ul>Free trip to Goa! The Goa Tourism department is giving a free trip to Goa; all you have to do is just answer this simple question! Visit the Goa Tourism Website for latest updates on Goa. www.goa-tourism.com
  9. 9. Google Ad words Cost per Click 0.25 $ Activation Fee 5 $ Daily Budget allotted Monthly 20 $ (Rs 900) Rs 27000/- Funds allotted Rs 50, 00, 000/-
  10. 10. Yahoo Search Marketing <ul><li>YSM formerly Overture and Go To. </li></ul><ul><li>YSM ranked sponsored listings based on cost-per-click. </li></ul>
  11. 12. Yahoo Search Marketing Cost per Click 0.25 $ Activation Fee 5 $ Daily Budget allotted Monthly Budget 20 $ (Rs 900) Rs 27000/- Funds allotted Rs 50, 00, 000/-
  12. 13. Microsoft Ad Center <ul><li>Microsoft Advertising offers a range of deeply targeted channels. </li></ul><ul><ul><li>MSN, Windows Live, MS Office, X-Box, Windows Mobile, Microsoft TV, Microsoft partners etc. </li></ul></ul>
  13. 14. <ul><li>Steps to Create a Campaign </li></ul><ul><ul><li>Create Your Ad </li></ul></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Set Budget & Location </li></ul></ul><ul><ul><li>Register </li></ul></ul><ul><ul><li>Activate! </li></ul></ul>
  14. 15. Cost per Click 0.25 $ Activation Fee 5 $ Daily Budget allotted Monthly Budget 20 $ (Rs 900) Rs 27000/- Funds allotted Rs 10, 00, 000/-
  15. 16. Social Networking Services <ul><li>Websites like Facebook and Furl allow users to share their personal favorites. </li></ul><ul><li>Web 2.0 (interactive, dynamic websites that promote or operate as social networks), </li></ul>
  16. 17. Facebook Cost per Click 0.25 $ Activation Fee 5 $ Daily Budget allotted Monthly Budget 20 $ (Rs 900) Rs 27000/- Funds allotted Rs 50, 00, 000/-
  17. 18. Social Media optimization <ul><li>Social media optimization is the merging of traditional media, search engine marketing and social marketing. </li></ul>
  18. 19. Advertisement on Social Media optimization campaign <ul><li>Rotating banner ads for $300 per month (Rs 12,000/-) </li></ul>
  19. 21. SEARCH ENGINE OPTIMIZATION <ul><li>Adysoft </li></ul><ul><li>Search engine optimization may be just one part of an online internet marketing strategy, </li></ul>
  20. 22. What does search engine optimization do? <ul><li>To understand and to develop new marketing strategies and ideas which able to guarantee more visitors and top rankings in search engines. </li></ul>
  21. 23. Budget List (In Rs) Means of online Marketing     Amount Budget Given 50000000 Cost per click 0.25 $ (Rs 11.25) Sponsored Link on Yahoo 5000000 Sponsored Link on Google 5000000 Microsoft Ad Centre 1000000 Social Media Optimization 144000 Facebook 5000000 SEARCH ENGINE OPTIMIZATION 10000 Rebuilding of the website 25000 Look smart 5000000 Free trip to Goa 2500000 Total Spend 23679000 Balance 26321000 Grand total 50000000
  22. 24. Additional features on the website <ul><li>Weather report </li></ul><ul><li>Details of Airlines, Railways and Buses routes to Goa </li></ul><ul><li>Visa and Entry Information </li></ul><ul><li>Queries and Feedback </li></ul><ul><li>Downloads </li></ul>
  23. 25. My guide
  24. 26. Informative Broachers
  25. 27. Car Rental Agencies in Goa
  26. 28. Conclusion <ul><li>Today, Goa has one of the most developed tourism infrastructures in India. </li></ul><ul><li>Goa Hub being the leading traffic source for the travelers going to Goa, </li></ul><ul><li>Hence it is important to make sure that the online marketing attracts maximum tourists to promote Goa as an ideal destination for holidaying. </li></ul>
  27. 29. Thank You

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