1. Digital Marketing and Social Media Portfolio
Vineeta Makhija, Social Media Manager,
Dubai
2. Table Of Content
About Vineeta
Expertise on Social Media Platforms
Experience
Clients
Social Media (Paid and Organic Campaigns)
Strategy
Certifications
Articles Written By Me
3. About Me
Over 6 years of Experience in Social Media and 2 years in PPC and Off Site SEO
Google Adwords and Analytics Certified
Hubspot Inbound Marketing Certified
Bing Professional
Community Management
Content Management
Client Facing Skills
Creative
Easy to Work in Strict Deadlines
Hard Working and Dedicated
4. Expertise on Social Media Platforms
(Paid as well as Organic)
Facebook : Facebook Business Manager and Power Editor for Agencies
Instagram : Paid and Organic
Twitter : Twitter for Business
Linkedin : Sales Navigator, Linkedin Advertising
Pinterest : Organic
SnapChat : Organic
Vine : Organic
Google Adwords : Paid
Google Analytics
YouTube : Paid and Organic
5. Current Experience
Time To Nova (Agency) Dubai :
Managed Social Media Strategy through research and In-Depth Analysis
Managed various campaigns on Social Media such as Carousel Ads, Website Clicks, Improving Engagement etc.
Managed Google Adwords and worked on Display, Search and Video Ads
Track, Measure and Analyze via Google Analytics and other tools
Use social media tools like Hootsuite, Engagor, Tweetwall, Tweetonomy, & Statigram
Manage team of 2
Work on Wikipedia Page
Get in touch with PR Agencies for Press Release etc.
Community management; including posting relevant content calendars, and responding to fans
7. Cost Per Acquisition (CPA) Campaigns in
Dubai:
Clients Campaign Conversion CPA
Drive Dubai
Lead Generation
Campaign for Signups
of Driving License
Course worth 5000 aed
Amount Spent : 1500
Succesful Signups : 175
8.57 aed
Dubai Watch Expo
Video Ad on Facebook
for their luxury
watches.
Amount Spent 5000
aed. Total Purchases
348
14.36 aed
Sensation Club
Purchase Tickets Via
Platinumlist.com for
RnB Monday Wstrn
Live (Artist Night) Event
Amount spent : $2500
Tickets : 650
$3.84
8. Cost Per Acquisition (CPA) Campaigns in
Dubai:
Clients Campaign Conversion CPA
Time To Nova (Inhouse)
Selling Free Trial Plus 1
Month Package for
Social Media Plan
Through Facebook and
Instagram - Carousel
Ad
Amount Spent : 2500
aed
Succesful Signups : 235
10.6 aed
Luxury Souq
Rolex Men’s Watches –
Instagram Only Ad with
Landing Page
Amount Spent 10,000
aed. Total Purchases
750
13.33 aed
Inkas Dubai
Corporate Video
(Created by our
agency) Campaign.
Amount spent : $5000 $0.0082 (CPV)
20. Luxury Souq (E-Commerce)
Ad Type : Carousel Ads on Facebook and Instagram
Objective : Increase the Engagement and website clicks. The campaign was successful and we
achieved 238 clicks in 2 days and 20,721 people reached.
22. La Terrazza & Vesna
Channel : Facebook and Instagram
Objective: Awareness and click on the event.
23. VIP Room Dubai
Objective : Get more views on YouTube (In-stream Ad)
Campaign running through Google Adwords
24. Social Media Strategy
Determine your goals and objectives with S.M.A.R.T approach.
Know your audience
Research the market and SWOT Analysis
Choose the correct social media channel
Create Quality Content and Prepare Calendars
Focus more on Engagements
Decide Budget
Assign Advertiser Roles
Track Progress by using tools such as Google Analytics and make necessary changes for continuous
improvement.
25. Certifications
Note : All are clickable links
Google Adwords Search Certification
Google Adwords Display Certification
Google DoubleClick Search Basics
Google Analytics
Bing Ads Accredited Professional
Hubspot Inbound Certified
26. Articles Written By Me
Note : All are clickable links
13 Reasons Why
UTM Parameters
3 Myths about Google Adwords
Quick Tips On Social Media
Social Media Strategy