KnowCrunch - Digital & Social Media Strategy - Team 2
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KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
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KnowCrunch - Digital & Social Media Strategy - Team 2
- 1. FORBIDDEN HOME FOR YOUR BUSINESS DIGITAL MARKETING STRATEGY #makethedifference
- 2. Dimitris Dimou Christina Dimitriou George Kourtides Valia Xanthopoulou George Manolakakis Vivi Kotsapouikidou Strategist & project manager Content specialist Mobile & email specialist Influencer specialist & social advertising specialist Google advertising specialist Social media specialist TEAM . . . . . . . . . . . . . . . . . . . . . . . . #makethedifference
- 3. Conversions OBJECTIVES Awareness Male/Female Age 35 - 64 USA / California Liberals / Dimocrats TARGET AUDIENCE Awareness 500.000 € BUDGET Conversions 300.000 € 10 Months I ' M J O E B I D EN , A N D I W O R K F O R Y O U .
- 4. ContentMarketing Social Media Marketing Digital Media Strategy Forbidden Agency InfluencerMarketing #nothingbetterthanus#makethedifference Google& Social Media Advertising Mobile & Email Marketing
- 5. JOE BIDEN 2020 DIGITAL STRATEGY PRESENTATION I ' M J O E B I D EN , A N D I W O R K F O R Y O U .
- 6. Timeline I ' M J O E B I D EN , A N D I W O R K F O R Y O U .
- 7. I ' M J O E B I D EN , A N D I W O R K F O R Y O U . Traffic & EngagementTraffic / Engagement / Social Overview
- 8. I ' M J O E B I D EN , A N D I W O R K F O R Y O U . CREATING A BETTER WE FROM THE HEAD TO THE HEART #BecomingUS Tone of voice: Friendly, Honest, Direct, Inspiring Creative Concept
- 9. GOALS Content Marketing I ' M J O E B I D EN , A N D I W O R K F O R Y O U . • Focal point: “we”, the principles of unitedness, togetherness, equality, justice • Present the full program and views on main society issues • Increase conversions / donations • Invest in people’s interactivity with the campaign • Invest in people’s participation in the new action plan Suggestions • Internal Blog • Landing page leads • Landing page donations (social media) • Landing page opportunities program GOALS Suggestions
- 10. AWARENESS Content Marketing I ' M J O E B I D EN , A N D I W O R K F O R Y O U . • Health care right / Internal Blog Article, Post Facebook, LinkedIn, Twitter • Women's rights article / The New York times, Post Facebook, LinkedIn, Twitter • Post call to action / How to register for voting & what’s needed / Post Facebook Feed, Instagram Story • Break the wall for Immigrant People Digital game / Lead form / Facebook, Twitter, LinkedIn • California schools were once the nation's envy. What went wrong? / The Guardian / Post Facebook, Twitter, LinkedIn • Equality Photo / Post Facebook, Instagram, Twitter • Answering Question of the week / Podcast / Facebook, Instagram CONVERSIONS • Let's make the middle class stronger / Facebook motivating photo post / Link to donation • Count down for donations Website / Newsletter • A newspaper, a jazz orchestra, a radio show & a library in a prison? / Banner Link to Justice Thesis & Donate • Register with Zip Code to change your neighborhood – Donate / Post Fb, Instagram, Twitter, Website • Banner for "Creating Opportunities Program" / link website lead form / Remarketing • Environmental Facts & Needs Game with Thermometer / Website Donations
- 11. Examples* ContentMarketing I ' M J O E B I D EN , A N D I W O R K F O R Y O U .
- 12. Social Media Marketing I ' M J O E B I D EN , A N D I W O R K F O R Y O U . Social Listening Post Facebook Conversions Post
- 13. Social Media Marketing I ' M J O E B I D EN , A N D I W O R K F O R Y O U . YouTube Awareness Video Instagram Awareness Post
- 14. Email & Mobile Marketing I ' M J O E B I D EN , A N D I W O R K F O R Y O U .
- 15. Email & Mobile Marketing I ' M J O E B I D EN , A N D I W O R K F O R Y O U .
- 16. Influencers Marketing I ' M J O E B I D EN , A N D I W O R K F O R Y O U .
- 17. Google Search / Social Media Ads I ' M J O E B I D EN , A N D I W O R K F O R Y O U .
- 18. Budget I ' M J O E B I D EN , A N D I W O R K F O R Y O U . Advertising Campaign Awareness Facebook Budget: 80.000 Estimated reach: 34.440.000 Google Display Budget: 150.000 Estimated reach: 500.000.000 Youtube Budget: 10.000 Estimated reach: 4.305.000 Premium Display Budget: 10.000 Estimated reach: 120.000
- 19. Premium Display Ads I ' M J O E B I D EN , A N D I W O R K F O R Y O U .
- 20. Advertising Campaign Conversions Google Search Ads Budget: 50.000 Estimated reach: 83.000 Native Ads Budget: 50.000 Facebook Ads Budget: 200.000 Estimated reach: 606.000 Budget I ' M J O E B I D EN , A N D I W O R K F O R Y O U .
- 21. Astroturfing I ' M J O E B I D EN , A N D I W O R K F O R Y O U . Quora
Editor's Notes
- Στα κυκλάκια έχω τι θα αναλύσουμε στη παρουσίαση στη στρατηγική μας…. (πείτε μου ιδέες..)