Understanding Your Audience Using Community Driven Tools

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An overview of how to define and understand your the audience you're trying to reach oline. Tips given on trend forecasting, online tools and resources.

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Understanding Your Audience Using Community Driven Tools

  1. 1. Understanding Your Audience Using Community Driven Tools WordCampNOLA, April 10, 2009
  2. 2. AUDIENCE Main Entry: au·di·ence Pronunciation: ˈȯ-dē-әn(t)s, ˈä- Function: noun Etymology: Middle English, from Anglo-French, from Latin audientia, from audient-, audiens, present participle of audire Date: 14th century 1: the act or state of hearing 2 a: a formal hearing or interview <an audience with the pope> b: an opportunity of being heard <I would succeed if I were once given audience> 3 a: a group of listeners or spectators b: a reading, viewing, or listening public
  3. 3. WWJD?
  4. 4. What is YOU in one sentence? • How do you define your web presence? • What do you do in real life? vs.What do you do online? • Are these two meant to be the same or different?
  5. 5. Setting Goals • This Wordpress Is For: • Yourself • Company • Hobby / Side Project / Cause
  6. 6. How Do You Measure Success? • # of unique visitors, pageviews, return visitors... • Time on site • SEO • ROI • Personal Branding
  7. 7. Bueller? Bueller? Bueller? Where Does Your Audience Come From?
  8. 8. Audience • Direct Traffic • SEO • Business Development • Blogs • Partnerships • Emails • Affiliates • Social Networks • PR • Friends
  9. 9. What To Do? • Levels of Engagement: • One-time visitors • Deeper Engagement • Return Traffic
  10. 10. Metrics & Analytics • Google Analytics - click throughs • Crazy Egg - heat maps, levels of engagement • SEO - how easy to find you
  11. 11. Brass Tacks
  12. 12. 5 Things to Increase Audience • Develop Your Voice • Look & Feel • Regular Features • Post More • Consistency
  13. 13. Develop Your Voice • The YOU online: • Version 1: “Your Online Interactions Are Meant to Facilitate Your Offline Experiences.” • Version 2: “Your Voice Online Is A Personality, A Version of You, If Not The Whole You.”
  14. 14. Personality Infusion • Don’t get so caught up in details that you forget: • Voice • Tone • Core Audience • Potential Audience
  15. 15. Look & Feel •Easy to use •Accessible •Variety of media: •Photos •Video •Plugins
  16. 16. Regular Features • Pick a topic: • Music Mondays • Steals & Deal Thursdays • Weekend Picks • Online thinking like offline publications
  17. 17. Post, Post, Post • Online writing don’t haz to be purrfect • Post early, post often • Linkback to other blogs - communication • Educate, engage, entertain • Make ‘em laugh, make ‘em think, make ‘em mad
  18. 18. Consistency
  19. 19. Social Media • MyBlogLog • Twitter • AllTop • Flickr • BlogHer • YouTube/Vimeo/Viddler • Technorati • Digg/Reddit/ StumbleUpon • Facebook/MySpace • Last.FM, Blip, Imeem • LinkedIn
  20. 20. Resources • Trend Forecasting - • Fashion - Go Fug Yourself, Intelligence Report, PSFK Who What Wear Daily • Music - BrooklynVegan, • Food - Eater, Eating LA, StereoGum la.foodblogging • Travel - Gridskipper, The • Media - Mediabistro, Ed2010 Cool Hunter • Philanthropy - Beth Kanter, • Real Estate - Curbed, Tactical Philanthropy, BlogDowntown Philanthropy 2173 • Shelter - Apartment Therapy
  21. 21. The Big Picture • Who would you aspire to be? • If your blog could take 3 blogs to dinner, who would they be? • Where do you see your blog in 3 months, 6 months, 1 year?
  22. 22. About me Sloane Berrent is a cause-based marketing consultant who works with for- profits and nonprofits companies creating social media strategies around product evangelizing and community development. She blogs at The Causemopolitan.com, LAist.com and GirlsInTech.com. Contact: w: http://www.thecausemopolitan.com e: sloane@thecausemopolitan.com twitter: @sloane linkedin: http://www.linkedin.com/sloaneberrent contxts: text “sloane” to 50500
  23. 23. Questions?

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