4. Key finding Research states that 80% of consumers trust advise from friends online . One in three internet users visits web sites containing user-generated content to help make purchase decisions .
5. Opportunity Survey & Get feedback Promote products and service Facilitate internal knowledge sharing Increase brand awareness Advertiser Marketer SME Business owner
6. HOW individual peer network Advertiser Ads space : banner Product review Sponsor Widget Commentator Ex pert Influencer En tertain er Trend setter Fashion Recipe Restaurant Photo Movie Music Destination Idea Experience Interest