Social networking websites allow individuals to connect and share experiences, lifestyles, and interests. Research shows that 80% of consumers trust advice from online friends, and one in third of internet users visit websites with user-generated content to help make purchase decisions. These sites present opportunities for businesses to survey customers, promote products/services, increase brand awareness, and facilitate internal knowledge sharing through advertising, product reviews, sponsored content, and influencers sharing experiences, trends, fashions, recipes, entertainment, and ideas.