Social networking websites allow individuals to connect and share experiences, lifestyles, and interests. Research shows that 80% of consumers trust advice from online friends, and one in third of internet users visit websites with user-generated content to help make purchase decisions. These sites present opportunities for businesses to survey customers, promote products/services, increase brand awareness, and facilitate internal knowledge sharing through advertising, product reviews, sponsored content, and influencers sharing experiences, trends, fashions, recipes, entertainment, and ideas.

1. Experience Lifestyle Interest share share share

2. What is a Social Networking Web Site ?

3. Increase in ad spending

4. Key finding Research states that 80% of consumers trust advise from friends online . One in three internet users visits web sites containing user-generated content to help make purchase decisions .

5. Opportunity Survey & Get feedback Promote products and service Facilitate internal knowledge sharing Increase brand awareness Advertiser Marketer SME Business owner

6. HOW individual peer network Advertiser Ads space : banner Product review Sponsor Widget Commentator Ex pert Influencer En tertain er Trend setter Fashion Recipe Restaurant Photo Movie Music Destination Idea Experience Interest