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What is a  Social Networking Web Site ?
Increase in ad spending
Key finding  Research states that  80%  of consumers  trust advise from friends online . One in three  internet users visits web sites containing user-generated content to help  make purchase decisions .
Opportunity  Survey & Get feedback Promote products and service Facilitate internal knowledge sharing Increase brand awareness Advertiser  Marketer  SME  Business owner
HOW  individual peer network Advertiser  Ads space : banner  Product review  Sponsor  Widget  Commentator  Ex pert Influencer  En tertain er  Trend  setter  Fashion  Recipe  Restaurant  Photo  Movie  Music  Destination  Idea  Experience  Interest

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Optimized Social Networking

  • 1. Experience Lifestyle Interest share share share
  • 2. What is a Social Networking Web Site ?
  • 3. Increase in ad spending
  • 4. Key finding Research states that 80% of consumers trust advise from friends online . One in three internet users visits web sites containing user-generated content to help make purchase decisions .
  • 5. Opportunity Survey & Get feedback Promote products and service Facilitate internal knowledge sharing Increase brand awareness Advertiser Marketer SME Business owner
  • 6. HOW individual peer network Advertiser Ads space : banner Product review Sponsor Widget Commentator Ex pert Influencer En tertain er Trend setter Fashion Recipe Restaurant Photo Movie Music Destination Idea Experience Interest