This document discusses the impact of social media on the food service industry. It defines social media as interactive platforms that allow users to generate and share content. It then provides examples of popular social media platforms like blogs, microblogs, social networking, video sharing, image sharing, social bookmarking, and location-based networking. The document uses the example of a restaurant, Añejo, to illustrate how platforms like Facebook, Twitter, Instagram, and online reviews can be leveraged. It highlights statistics showing that most consumers now search for and choose restaurants online, and a restaurant's online ratings are correlated with higher revenue. Finally, it argues that social media can improve a business's online reputation, visibility, brand exposure, and customer
Digital Roots partnered with Execs in the Know to survey more than 500 consumers about their customer experience with brands in our second installment of the Customer Experience Management Benchmark Study. In this survey, we explored the expectations that consumers have when communicating with brands and how those expectations measure up to the customer care strategies and tactics that brands implement. Information expressed in the survey shows the contact methods that satisfy consumer expectations and the importance of immediacy and personalization in generating brand loyalty. The research shows the differences in preference between traditional, social media, mobile and interactive as contact channels for consumers. These insights are important for organizations to understand as they look to create positive customer experiences and customer care initiatives for the ever-changing consumer.
How Social Media is Changing the World of Business by Dean Russell, Fleishman...Fleishman-Hillard
Social media is changing the agency landscape with the roles of advertising, marketing and PR increasingly merging. This presentation looks at the challenges of of the concept of social business and how social media will increasingly play a role in organisations that goes deeper than sales and marketing alone.
Digital Roots partnered with Execs in the Know to survey more than 500 consumers about their customer experience with brands in our second installment of the Customer Experience Management Benchmark Study. In this survey, we explored the expectations that consumers have when communicating with brands and how those expectations measure up to the customer care strategies and tactics that brands implement. Information expressed in the survey shows the contact methods that satisfy consumer expectations and the importance of immediacy and personalization in generating brand loyalty. The research shows the differences in preference between traditional, social media, mobile and interactive as contact channels for consumers. These insights are important for organizations to understand as they look to create positive customer experiences and customer care initiatives for the ever-changing consumer.
How Social Media is Changing the World of Business by Dean Russell, Fleishman...Fleishman-Hillard
Social media is changing the agency landscape with the roles of advertising, marketing and PR increasingly merging. This presentation looks at the challenges of of the concept of social business and how social media will increasingly play a role in organisations that goes deeper than sales and marketing alone.
What Every Social Media Manager Learned From Healthcare (This Year) Falcon.io
Healthcare is playing an increasingly critical role in shaping the social media landscape. In times where more than 80% of social media users have sought health information online, healthcare entities started leveraging social media to reach their audience. With the Danish Health Authority, we will be discussing what every Social Media Manager has learned from Healthcare this year and how you can effectively harness social media to reach your audience while minimizing the risks that often accompany an active social media presence.
Understanding Online Behaviors - Doing More With Social Brandwatch
A client wanted to know how people express gratitude in Australia, Arthur Wade from the research service team shows us how targeted social analytics can do just that.
An Introduction to advertising on Social media including Facebook, LinkedIn, ...Dale Denham
A beginners guide to advertising on Facebook, LinkedIn, & Twitter. Also addressing how to segment your Facebook friend list and best target your posts. First delivered at the 2015 PPAI Expo, this presentation will guide you through the first steps to advertise effectively on social media sites and grow revenues for your small business or large business. From boosting posts to targeting your customers, this presentation covers it all.
Presentation given to the Kansas Young Entrepreneurs Workshop. Covering the basics of Social Media Marketing, SEO and building a professional and personable presence online.
What Every Social Media Manager Learned From Healthcare (This Year) Falcon.io
Healthcare is playing an increasingly critical role in shaping the social media landscape. In times where more than 80% of social media users have sought health information online, healthcare entities started leveraging social media to reach their audience. With the Danish Health Authority, we will be discussing what every Social Media Manager has learned from Healthcare this year and how you can effectively harness social media to reach your audience while minimizing the risks that often accompany an active social media presence.
Understanding Online Behaviors - Doing More With Social Brandwatch
A client wanted to know how people express gratitude in Australia, Arthur Wade from the research service team shows us how targeted social analytics can do just that.
An Introduction to advertising on Social media including Facebook, LinkedIn, ...Dale Denham
A beginners guide to advertising on Facebook, LinkedIn, & Twitter. Also addressing how to segment your Facebook friend list and best target your posts. First delivered at the 2015 PPAI Expo, this presentation will guide you through the first steps to advertise effectively on social media sites and grow revenues for your small business or large business. From boosting posts to targeting your customers, this presentation covers it all.
Presentation given to the Kansas Young Entrepreneurs Workshop. Covering the basics of Social Media Marketing, SEO and building a professional and personable presence online.
Benazir Income Support Programme (BISP)
The Programme aimed at covering 3.5 million families.
Waseela-e-Taleem:
1. BISP has launched “Waseela-e-Taleem” a co-responsibility cash transfer (CCT) programme for the primary education of the children aged 5-12 years of its beneficiary families. (includes newly admitted and already admitted)
2. he term “co-responsibility” refers to joint responsibility. (BISP will provide cash transfers while families will agree to send and retain their children in primary schools).
3. Waseela-e-Taleem program would facilitate these families to send their children to school by linking BISP’s cash transfers with human capital development.
Overview of the latest thinking in marketing and audience development for the cultural sector. Developed and delivered by Heather Maitland in association with Audiences North East.
This presentation explains what makes content marketing work, examples for several industries, types of content marketing, and ideas for distribution. Delivered by Amy Neumann from Advance Ohio 011217 at MACC.
This is my capstone at Emerson College from January to April 2014. I was the Account Manage in the team of six. The client is OBP Medical. The slides do not include the opening video, agency profile video and commercial.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Thanks to the proliferation of social media, brands are no longer competing against each. They are competing against every form of messaging. Consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch will be ignored. Peer opinions, in fact, are considered two to three times more reliable than brand messaging.
Enter content marketing, or brand journalism, native advertising, etc…
- It’s sharing branded content through stories to:
- Capture the brand’s persona through branded storytelling.
- Enable social sharing through brand advocates.
- Enable brand discovery through consumer exploration.
- Connect the brand to consumers in context through cultural, relevant and valuable content.
- Change and enhance the consumer experience.
- Create visible brand value through the content.
- Continuously measure, examine, and optimize the consumer experience.
Learn how to deploy a social network community to serve your audience and quickly generate real ROI and incremental revenue. Ripple6 OnDemand will deliver ROI by turning your audience into cashflow with our exclusive social marketing features. This webinar will explain how you can quickly deploy a social network and create new revenue. Ripple6 OnDemand delivers enterprise class, full featured, social network deployment in as little as 48 hours.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.
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COVID-19 has brought uncertainty to the forefront of daily life. Here's how advertisers can navigate the changing tides. Email us at info@liftdigitalsolutions.com to learn more.
The Era of Belief-Based Consumption (presented by Sonic Boom) Sonic Boom
Welcome to the Era of Belief-Based Consumption
The digital era has dramatically shifted the way people build relationships both with brands and with each other. Audiences are becoming increasingly vocal about the values, beliefs, brands, communities, and people with which they identify.
Digital tools have enabled people to find and connect with niche groups with whom they share a set of values, and have equipped them with the information needed to look beneath the surface and past the marketing message. Putting power into the hands of audiences who now collaboratively build, share, and proliferate their own meanings and stories with brands.
This shift in how people leverage their beliefs to build relationships with one another and with organizations is ushering in a new era of consumption. The era of belief-based consumption. An era where audiences increasingly want to do business with brands that believe what they believe. Effectively creating new rules for organizations looking to build deep relationships with their audiences.
For more, contact us at strategy@sonicboom.com
http://beliefbasedconsumption.com
http://sonicboom.com
7. “social media depends on mobile and
web-based technologies to create
highly interactive platforms
through which individuals and
communities share, Produce, discuss,
and modify user-generated content.”
-a. Kaplan & M. Haenlein
17. “The results indicate that while consumers
do not trust the opinions of strangers as
much as the opinions of people they know,
they trust them significantly more than
traditional advertising sources and slightly
more than the opinions of professional
journalists.”
- Nielsen Global Online Consumer Survey, 2011
19. BLOGS
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23. Strengths
Weaknesses
Strong Presence of
Facebook, Twitter &
Instagram
Plenty of Customer
Engagement
Use of SM for Advertising
Purposes
consistent branding
throughout all online
platforms
All Platforms are not
synced
No current Video Sharing
No responses on online
review sites
Little to no SM based
promotions
24. How does SM impact the
food Service Industry?
The Facts
25. “92% of consumers have
searched for a restaurant
online in the last 6 months”
-Single Platform and Research Firm Chadwick Martin & Bailey, 2013
26. “75% of consumers surveyed
often choose a restaurant to
dine at based on search results”
-Single Platform and Research Firm Chadwick Martin & Bailey, 2013
27. “The #1 thing people want to
see when they search for a
restaurant online is a menu.”
- Single Platform and Research Firm Chadwick Martin & Bailey, 2013
28. “study showed a
significant relationship
between a restaurant's
average online rating
and revenue.”
-Michael Luca, HBS, 2012
30. Improve online reputation
Know what people are saying about you
Improve search engine visibility
Increase brand exposure
31. Identify and recruit influencers
to spread your message
Find new opportunities and customer
Support your products and services
32. Create buzz for events and campaigns
Gain competitive intelligence
Help build customer relationships
33. HOW MUCH DO YOU KNOW
ABOUT YOUR CUSTOMERS
ONLINE PRESENCE?
Choose a Customer and describe their current social
media presence?
34. • The Shift in Consumer Behaviour is here to stay
• Social Media will continue to have a major influence on
the food service industry
• A Poor online reputation can directly impact your
customers revenue - therefore, impacting your
commission
SUMMARY
Don’t underestimate the power of
social media!