New Age Media

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How the new age media relates to drugs

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New Age Media

  1. 1. Consumers and the New Age Media. It’s a lot like drugs By Hugh, Jasmine, Tash, Julia and Chris
  2. 2. Which ways consumer media habits are changing <ul><ul><li>60.9% of people are using the internet more than other forms of media. Example: Television </li></ul></ul><ul><ul><li>Drug use in children is up 39% </li></ul></ul>
  3. 3. How does brand development differ from direct response <ul><li>Brittany will not be giving anyone a direct response in this state, although the response could be quite humorous, eg “this shit is off the richter” </li></ul>
  4. 4. They differ by <ul><li>Familiarity </li></ul><ul><li>Positive Imagery </li></ul><ul><li>Completed Transaction </li></ul>
  5. 5. Define major brand concepts <ul><li>Brand awareness, Brand recognition, brand recall, brand image, favourableness, strength and uniqueness. </li></ul><ul><li>This is a bit like Amy Whinehouse. When you say her name you instantly associate her with drugs </li></ul>
  6. 6. Different types of techniques used by marketers to build and reinforce brands online <ul><li>The too </li></ul><ul><li>The different types of techniques that are used are interactive branding tools: </li></ul><ul><li>Personalisation, co creation of content, purchase process stream lining, customerisation, dynamic pricing and developing brand community </li></ul>
  7. 7. This relates to different types of drugs for different people
  8. 8. Customer acquisition techniques online and offline <ul><li>Advertising </li></ul><ul><li>Promotion </li></ul><ul><li>Events and PR </li></ul><ul><li>Affiliate Programs </li></ul><ul><li>Portal deals </li></ul><ul><li>Viral marketing </li></ul><ul><li>Email promotions </li></ul><ul><li>Online ads </li></ul><ul><li>Seach engine ads </li></ul><ul><li>Chat rooms </li></ul><ul><li>Social networking </li></ul>
  9. 9. Drug dealers use these techniques to obtain their customer
  10. 10. Major online advertising techniques <ul><li>Interactive sites </li></ul><ul><li>Films and comics/animations </li></ul><ul><li>Banner Ads </li></ul><ul><li>Buttons </li></ul><ul><li>Rectangles </li></ul><ul><li>Pop ups </li></ul><ul><li>Skyscrapers </li></ul>This is an advertisement for Vat 19 rum. Not really.
  11. 11. Pop Ups <ul><li>The term pop up, if you pop your going to be up…..wayyyyyy up. Coincidence I think not. </li></ul>
  12. 12. What is ad serving? <ul><li>The delivery of ads by a server to an end users computer on which the ads are then displayed by a browser and or cached. Ad serving performed by a Web publisher or a third party ad server. Ads can be embedded in the page or served separately. </li></ul>
  13. 13. The drug dealer serving their happy customers.
  14. 14. The two techniques used to improve the targeting of online ads <ul><li>Contextual advertising </li></ul><ul><ul><li>Aimed at the specific individual </li></ul></ul><ul><li>Behavioural advertising </li></ul><ul><ul><li>Based on their web browsing behaviour </li></ul></ul>
  15. 15. Different drugs for different people <ul><li>Heroine for the </li></ul><ul><li>Heroine for the individual junkie </li></ul><ul><li>Marijuana for the communal stoner. </li></ul>
  16. 16. THEEEEEE ENDDDDDDDD

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