11 Obvious A/B Tests You Should Try

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11 Obvious A/B Tests You Should Try Follow Neil on Twitter @neilpatel #KISSmetrics Doing Business on the Web for 11 Years. Run at least 4 new A/B tests a month Test #1 Add the word “free” in your ads Results CPA decreased from $60 to $43 Test #2 Create an explainer video Results Increased conversions by 64% Test #3 Have your signup button scroll Results Increased conversions by 138% Test #4 Remove form fields Results Increased conversions by 26% Test #5 Two step checkout process Results Increased conversions by 10% Test #6 Show off your live product Results Increased conversions by 38% Test #7 Free trial vs. money-back guarantee Results Increased conversions by 116% Test #8 Trial length Results Increased conversions by 102% Test #9 Time based bonuses Results Increased conversions by 11% Test #10 Adding dollar values to free offers Results Increased conversions by 22% Test #11 Button colors Results Increased conversions by 21% THANK YOU. Neil Patel quicksprout.com npatel@kissmetrics.com

Marketing Technology Business

11 Obvious A/B Tests You Should Try
January 23, 2014

Neil Patel

Follow Neil on Twi er

@neilpatel #KISSmetrics

Doing Business on the Web for 11 Years

Run at least 4 new A/B tests a month

1

Test #1
Add the word “free” in your ads

Results

CPA decreased from $60 to $43

2

Test #2
Create an explainer video

Results

Increased conversions by 64%

3

Test #3
Have your signup bu on scroll

Results

Increased conversions by 138%

4

Test #4
Remove form ﬁelds

Results

Increased conversions by 26%

5

Test #5
Two step checkout process

Results

Increased conversions by 10%

6

Test #6
Show oﬀ your live product

Results

Increased conversions by 38%

7

Test #7
Free trial vs.
money-back guarantee

Results

Increased conversions by 116%

8

Test #8
Trial length

Results

Increased conversions by 102%

9

Test #9
Time based bonuses

Results

Increased conversions by 11%

10

Test #10
Adding dollar values to free oﬀers

Results

Increased conversions by 22%

11

Test #11
Bu on colors

Results

Increased conversions by 21%

THANK YOU
Neil Patel
quicksprout.com
npatel@kissmetrics.com

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First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

The Future of Brands on LinkedIn - Alison Kaltman

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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A.I. and The Social Media Shift - Mohit Rajhans

A.I. and The Social Media Shift - Mohit Rajhans

A.I. and The Social Media Shift - Mohit Rajhans

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

personal branding kit for music business

personal branding kit for music business

personal branding kit for music business

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI. Key Takeaways: •Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management. •Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Pillar-Based Marketing Master Class - Ryan Brock

Pillar-Based Marketing Master Class - Ryan Brock

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

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No Cookies No Problem - Steve Krull, Be Found Online

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11 Obvious A/B Tests You Should Try

1. 11 Obvious A/B Tests You Should Try January 23, 2014 Neil Patel

2. Follow Neil on Twi er @neilpatel #KISSmetrics

3. Doing Business on the Web for 11 Years Run at least 4 new A/B tests a month

4. 1 Test #1 Add the word “free” in your ads

5. Results CPA decreased from $60 to $43

6. 2 Test #2 Create an explainer video

7. Results Increased conversions by 64%

8. 3 Test #3 Have your signup bu on scroll

9. Results Increased conversions by 138%

10. 4 Test #4 Remove form ﬁelds

11. Results Increased conversions by 26%

12. 5 Test #5 Two step checkout process

13. Results Increased conversions by 10%

14. 6 Test #6 Show oﬀ your live product

15. Results Increased conversions by 38%

16. 7 Test #7 Free trial vs. money-back guarantee

17. Results Increased conversions by 116%

18. 8 Test #8 Trial length

19. Results Increased conversions by 102%

20. 9 Test #9 Time based bonuses

21. Results Increased conversions by 11%

22. 10 Test #10 Adding dollar values to free oﬀers

23. Results Increased conversions by 22%

24. 11 Test #11 Bu on colors

25. Results Increased conversions by 21%

26. THANK YOU Neil Patel quicksprout.com npatel@kissmetrics.com