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11 Obvious A/B Tests You Should Try January 23, 2014 Neil Patel
Follow Neil on Twi er @neilpatel #KISSmetrics
Doing Business on the Web for 11 Years Run at least 4 new A/B tests a month
1 Test #1 Add the word “free” in your ads
Results CPA decreased from $60 to $43
2 Test #2 Create an explainer video
Results Increased conversions by 64%
3 Test #3 Have your signup bu on scroll
Results Increased conversions by 138%
4 Test #4 Remove form fields
Results Increased conversions by 26%
5 Test #5 Two step checkout process
Results Increased conversions by 10%
6 Test #6 Show off your live product
Results Increased conversions by 38%
7 Test #7 Free trial vs. money-back guarantee
Results Increased conversions by 116%
8 Test #8 Trial length
Results Increased conversions by 102%
9 Test #9 Time based bonuses
Results Increased conversions by 11%
10 Test #10 Adding dollar values to free offers
Results Increased conversions by 22%
11 Test #11 Bu on colors
Results Increased conversions by 21%
THANK YOU Neil Patel quicksprout.com npatel@kissmetrics.com
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11 Obvious A/B Tests You Should Try

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11 Obvious A/B Tests You Should Try
Follow Neil on Twitter @neilpatel #KISSmetrics
Doing Business on the Web for 11 Years. Run at least 4 new A/B tests a month
Test #1 Add the word “free” in your ads
Results CPA decreased from $60 to $43
Test #2 Create an explainer video
Results Increased conversions by 64%
Test #3 Have your signup button scroll
Results Increased conversions by 138%
Test #4 Remove form fields
Results Increased conversions by 26%
Test #5 Two step checkout process
Results Increased conversions by 10%
Test #6 Show off your live product
Results Increased conversions by 38%
Test #7 Free trial vs. money-back guarantee
Results Increased conversions by 116%
Test #8 Trial length
Results Increased conversions by 102%
Test #9 Time based bonuses
Results Increased conversions by 11%
Test #10 Adding dollar values to free offers
Results Increased conversions by 22%
Test #11 Button colors
Results Increased conversions by 21%
THANK YOU. Neil Patel quicksprout.com npatel@kissmetrics.com

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11 Obvious A/B Tests You Should Try

  1. 11 Obvious A/B Tests You Should Try January 23, 2014 Neil Patel
  2. Follow Neil on Twi er @neilpatel #KISSmetrics
  3. Doing Business on the Web for 11 Years Run at least 4 new A/B tests a month
  4. 1 Test #1 Add the word “free” in your ads
  5. Results CPA decreased from $60 to $43
  6. 2 Test #2 Create an explainer video
  7. Results Increased conversions by 64%
  8. 3 Test #3 Have your signup bu on scroll
  9. Results Increased conversions by 138%
  10. 4 Test #4 Remove form fields
  11. Results Increased conversions by 26%
  12. 5 Test #5 Two step checkout process
  13. Results Increased conversions by 10%
  14. 6 Test #6 Show off your live product
  15. Results Increased conversions by 38%
  16. 7 Test #7 Free trial vs. money-back guarantee
  17. Results Increased conversions by 116%
  18. 8 Test #8 Trial length
  19. Results Increased conversions by 102%
  20. 9 Test #9 Time based bonuses
  21. Results Increased conversions by 11%
  22. 10 Test #10 Adding dollar values to free offers
  23. Results Increased conversions by 22%
  24. 11 Test #11 Bu on colors
  25. Results Increased conversions by 21%
  26. THANK YOU Neil Patel quicksprout.com npatel@kissmetrics.com

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