Ppt for brand war

1. Group 4

2. Mars Inc.
Mars is an American global manufacturer of confectionery, pet food, and other food
products, founded by Franklin Clarence Mars in 1911. Headquartered in Mount Olive,
New Jersey, U.S., the company is entirely owned by the Mars family.
Mars Chocolate is one of the world’s leading chocolate manufacturers and employs
more than 16,000 Associates across 21 countries.
Mars Chocolate features 29 brands in total, including five billion-dollar global brands
like M&M’S, SNICKERS, GALAXY, MARS and TWIX Candy.
Revenue – $33 billion
Number of employees - 80,000

3. THE FIVE PRINCIPLES
• QUALITY : The consumer is our boss, quality is our work and value for money
is our goal.
• RESPONSIBILITY : As individuals, we demand total responsibility from
ourselves; as Associates, we support the responsibilities of others.
• MUTUALITY : A mutual benefit is a shared benefit; a shared benefit will
endure.
• EFFICIENCY : We use resources to the full, waste nothing and do only what
we can do best.
• FREEDOM : We need freedom to shape our future; we need profit to remain
free.

4. Brand Products
• Orbit
• AMERICAN HERITAGE
• BOUNTY
• CELEBRATIONS
• GALAXY
• MARS
• MILKY WAY
• M&M'S
• SNICKERS
• TWIX

5. Competitors
Competitors

6. Thank you….